Nov 2022 – Aug 2025 · 2 yrs 9 mos · Gurugram, Haryana, India · On-site

• We set out to digitize appointment-first service companies in India. Most of them relied heavily on WhatsApp, first-degree networks, and Excel sheets to generate business, communicate, and manage clients.
• So we built a SaaS tool that fit right into these workflows — with deep WhatsApp integration.
• At Tealfeed, I wore multiple hats: figuring out what to build, validating it in the market, and getting customers to pay for it. Together, we took the product from MVP to a full-fledged SaaS platform with 150+ paying customers.
• Along the way, built and shipped the core stack — booking system, no-code website builder, CRM, payments, and analytics. We grew into a lean 13-member cross-functional team, contributed across product, architecture, GTM, and fundraising.
• Key achievements:
• 1. Found product–market fit with 150+ paying orgs and 80%+ retention
• 2. Secured $1.2M in funding and scaled a 13-member cross-functional team

Jul 2021 – Nov 2022 · 1 yr 4 mos

• Product Lead @ Video Experience
• Achievements:
• 1. Reduced video buffer rate and video start time by over 10%, improving streaming quality for millions of daily users.
• 2. Brought down infrastructure costs by 70%(~15cr) through architectural changes and vendor collaboration.
• 3. Improved retention(~3%) and content quality metrics via A/B experiments and targeted feed optimizations.
• Core Responsibilities:
• 1. Owned product metrics including video buffer rate, content quality, and user retention across millions of daily users.
• 2. Led multi-CDN architecture implementation and video playback optimizations.
• 3. Collaborated with data science and engineering teams to identify UX gaps, instrument usage tracking, and test high-leverage features.
• 4. Performed deep product analytics, uncovering 5–6 key insights that directly shaped delivery improvements.

Jan 2020 – Jul 2021 · 1 yr 6 mos

• Achievements:
• 1. Increased search conversion by 6.5% by identifying gaps in identifying gaps in keyword context, ranking, cross selling and miss-spell.
• 2. Contributed to the successful Express Stores launch by shaping GTM metrics and resolving
• operational bottlenecks before rollout, 2x conversion post we launched in the area.
• 3. Won the Grofers Knight Award twice for delivering high-impact, actionable insights.
• Core Responsibilities:
• 1. Owned product analytics for key consumer flows including search, checkout funnel, and express stores.
• 2. Operated in a hybrid analyst–product role, from uncovering insights to scoping, experimenting, and launching features with PMs and engineers.
• 3. Built an end-to-end data feedback loop for real-time search performance monitoring, enabling continuous UX and ranking optimization.
• 4. Led analytics for high-stakes sale events, ensuring accurate tracking and fast response to conversion drop-offs.

Jun 2016 – Apr 2017 · 10 mos · Jaipur, Rajasthan, India