Dec 2023 – Nov 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

• I lead the responsibility of building Zepto’s Ads Business. We help endemic and non endemic Brands engage with Zepto's high-value high-frequency audience on-app (through Sponsored Display and Sponsored Products) and off-app (through DSP and Meta / Google Audience Collab) and grow reach and sales.
• We have built tons of Product capabilities - including industry first features like 'Stories' - and are aiming to be the biggest and the most effective home-grown Ads platform / business in India.

Dec 2021 – Dec 2023 · 2 yrs

• I lead Product Management for 'Sponsored Ads' (Amazon's performance ads suite of products) for Amazon India. My responsibilities are building product capabilities that drive advertiser success and provide an effective and engaging experience for shoppers on Amazon.

Apr 2016 – Nov 2021 · 5 yrs 7 mos

• Am responsible for driving adoption and advertising revenue from Sellers on Amazon.in marketplace through our portfolio of full-funnel ad offerings. My portfolio was responsible for generating close to 1/3rd of advertising revenue for Amazon India.

Nov 2015 – Mar 2016 · 4 mos

• Area(s) of work: Customer Segmentation & Targeting, Revenue Planning, Optimizing Marketing Channels' Performance
• Responsibilities:
• Driving visits and revenue from key customer segments using 1-to-1 digital marketing channels (emailers and notifications); ensuring high performance (both quality of communication and reach / response) from these marketing channels
• Growing the base of loyal customers through storefront experience and offers / promotions

Jun 2014 – Oct 2015 · 1 yr 4 mos

• Area(s) of work: Conversion, Customer Acquisition, Fashion Selling Apps, Product / Technology Roadmap
• Responsibilities:
• Influencing product / technology roadmap for driving customer acquisition and higher conversion
• Developing Fashion Selling mini-apps on Myntra App to address user needs at various stages of their lifecycle
• Achievements:
• Piloted a post-purchase engagement program addressing styling / pairing needs for top categories

Apr 2013 – May 2014 · 1 yr 1 mo

• Area(s) of work: Sales Planning, Sales Operations, Storefront Management and Analytics
• Responsibilities:
• Leading a focused cross-functional unit of 8-10 people (from digital marketing, storefront, pricing and fashion teams) to achieve daily sales and margin targets
• Driving merchandising on Myntra storefront
• Ideating and executing promotional activities for traffic generation
• Deriving insights from data to improve ROI of sales initiatives. Creating dashboards to enable quick analyses of status quo (sales / merchandising / pricing).
• Achievements:
• Set up processes and rigor for Sales Operations team. The team is currently pivotal in any sales related decision at Myntra.
• Expertise gathered: Google Analytics, MySQL and High level of proficiency in MS Excel

Oct 2011 – Mar 2013 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Area(s) of work: Sales & Margin Planning, Inventory Planning, Storefront Merchandising, New Vertical Launch Coordination, Managing Category Operations
• Responsibilities:
• Driving sales and margin for Consumer Durables through storefront merchandizing, inventory planning, pricing and digital marketing
• Coordinating with stakeholders (content, technology and operations) to launch new verticals
• Setting up systems and processes for sell-side operations
• Training and mentoring a team consisting of Category Operations Executives and Management Trainees (MTs)
• Achievements:
• Set up a Helpdesk handling pre-sales and post-sales customer queries for all Electronics categories of Flipkart
• Enabled geographic expansion for Television category
• Executed the smooth launch of TV/Video Accessories and Home Audio segment comprising 10 verticals

Jul 2010 – Sep 2011 · 1 yr 2 mos · Mumbai Metropolitan Region

• Area(s) of work: Sourcing of EPC Projects and Lead Generation.
• Responsibilities:
• Sourcing and tracking EPC projects from various sources
• Preparing pre-qualification bids for projects
• Achievements:
• Successfully qualified EPIL with an Abu Dhabi based client enabling entry into lucrative Middle East market
• Reduced response time for Notifications Inviting Tenders (NITs) through processes to improve efficiency

Jul 2004 – May 2008 · 3 yrs 10 mos · Bengaluru, Karnataka, India

• Responsibilities:
• Product Development (J2EE platform) for i2 Contract Management and Strategic Sourcing solutions
• Implementation consulting - both offline and on-site - for clients based out of China, US and Egypt
• Achievements:
• Completely automated product patch installation process by creating a Java based installer single-handedly
• Instrumental in team receiving Customer Satisfaction Awards from 2 clients