Jul 2023 – Jul 2025 · 2 yrs · San Francisco Bay Area

• Established the first internal communications function at Cloudflare, a leading Internet infrastructure and security company with 4,000+ empoyees.
• Led communications strategy for the Co-Founder and COO, enhancing media engagement and thought leadership and resulting in coverage in Forbes, CNBC, and Inc.
• Collaborated with C-level executives and cross-functional teams to navigate major company changes and crisis communications.
• Improved employee engagement through innovative video content and enhanced production quality of company-wide communications.

Aug 2022 – Apr 2023 · 8 mos · San Francisco Bay Area

• I led proactive media relations, thought leadership, and storytelling for Salesforce, partnering with the media, our leadership, customers, analysts, and our subject matter experts to tell the most impactful stories that shape the news agenda while connecting the Salesforce brand with our audiences worldwide.

Nov 2021 – Oct 2022 · 11 mos · San Francisco Bay Area

• I led the communications program for Salesforce Co-CEO Bret Taylor (now co-founder of Sierra) including internal and external comms, messaging development, media strategy and relations, and social media presence.
• I was responsible for collaborating with teams across Salesforce’s 77,000+ employees and external partners to ensure the Co-CEO and his office are informed, prepared, and supported for our most high-profile communications moments from earnings and All Hands to major international events and speaking opportunities including the World Economic Forum.
• I vetted, curating, and staffing high-profile media opportunities including CNBC, Bloomberg, WSJ, and Yahoo! Finance as well as major international press engagements.
• I developed the strategy to increase Bret's LinkedIn engagement and grow follower numbers from 9k-32k within 3 months.

Sep 2018 – Nov 2021 · 3 yrs 2 mos

• After relocating from London to San Francisco, I led internal and external communications worldwide for this 600 person advertising technology company
• Led an in-house team and network of six PR agencies across our priority markets that doubled media coverage year over year
• Spearheaded the development and successful launch of a new company mission, increasing employee engagement scores and clarifying Quantcast's value proposition for customers and the press
• Media trained and secured tier one coverage for the CEO and other top executives in outlets including CNBC, Forbes, and VentureBeat
• Drove positive media coverage worldwide for new product launches, including defining new categories for the company, as well as innovative data-driven stories and crisis communications on a diverse range of issues from consumer data privacy to COVID-19

Nov 2017 – Sep 2018 · 10 mos

• Ran European communications across five key markets, increasing media coverage 3x in first 12 months
• After six months, I was asked to lead global communications from London, adding the US and APAC to my remit
• Implemented the company’s first crisis communications plan, its first multi-market data driven storytelling campaigns, and secured regular tier one business and trade media coverage
• Drove corporate communications response to new data privacy regulation in Europe (GDPR), including collaborating on campaigns with competitors and industry bodies

Apr 2017 – Nov 2017 · 7 mos

Jun 2016 – Dec 2017 · 1 yr 6 mos · London Area, United Kingdom

• - Advisor on communications and PR strategy for The Grrid, a new social network helping you get direct access to trusted travel recommendations from people you know.

May 2012 – Apr 2017 · 4 yrs 11 mos

• Led corporate communications for all of LinkedIn’s b2b businesses across Europe, the Middle East and Africa
• Media trained and coached 10+ senior executive spokespeople, including writing thought leadership and overseeing executive profiling strategy
• Led LinkedIn’s data-driven storytelling campaigns in the region as part of its Economic Graph project, a wide-ranging initiative to use LinkedIn data to map the global economy
• Partnered with data insights and policy teams to drive coverage in the Financial Times, The Economist, and CNBC

Aug 2011 – Aug 2012 · 1 yr

• A one-year placement in LinkedIn’s Global Headquarters leading communications for the company’s largest revenue driver, Talent Solutions, including a Forbes front cover for CEO Jeff Weiner
• Drove LinkedIn’s first data-led storytelling programs around talent and hiring, including its first Top Companies ranking, now in its 10th year
• Acted as CIA liaison for a 2012 President Obama Town Hall event
• Supported script development for quarterly earnings calls
• Worked with senior leadership to advise on crisis communications and issues management
• Led external communications for LinkedIn’s $119M acquisition of SlideShare

Aug 2009 – Aug 2011 · 2 yrs

• Joined LinkedIn as its first dedicated in-house PR lead in Europe
• Led dozens of new product, feature and executive appointment announcements as LinkedIn grew from 42M-100M members worldwide
• Owned the media relations programs for visiting execs, including founder Reid Hoffman
• Led the review and restructuring of the European PR agency network
• Managed new office opening announcements in France, Germany, the Netherlands, Milan, Dubai, and Dublin, collaborating with Sales, Marketing and agency partners

Feb 2008 – Aug 2009 · 1 yr 6 mos · London Area, United Kingdom

• Managed client accounts including Yahoo!, Qualcomm, Visa, Fox Mobile, and global mobile network industry organization the GSMA
• Pitched and won pan-European business and worked in network teams across multiple markets to provide PR support for multinational clients
• Developed expertise in media relations, messaging development, event organisation, client counsel and campaign development

Jan 2008 – Jan 2012 · 4 yrs · Greater London, England, United Kingdom

• Co-founder of this professional networking and events group serving the UK tech media and public relations community. Today, UKTJPR (Now TechJPR) has an online community of more than 5,500 professionals collaborating on news, stories, and professional best practice.

Jan 2006 – Jan 2008 · 2 yrs · London Area, United Kingdom

• Cemented a love for all things tech in my first PR agency role working across b2b and
• consumer brands
• Supported clients including HTC (mobile devices), Shazam (digital music discovery), and Amobee (digital advertising) as well mobile messaging, ISP, consumer technology and mobile advertising brands

Aug 2003 – Sep 2004 · 1 yr 1 mo · Greater Leicester Area

• As an Account Executive, I worked as part of a client management team handling advertising campaigns for clients ranging from CPG and legal to construction
• Developed a critical eye for detail and the ability to quickly getting to grips with complex and diverse topics