Feb 2022 – Jun 2024 · 2 yrs 4 mos · Mississauga, Ontario, Canada

Mar 2021 – Feb 2022 · 11 mos · Greater Toronto Area, Canada

• Managed portfolio of Google search ads, shopping ads, UACs, programmatic DV360, PMP deals and affiliate partnerships to handle paid media acquisition strategy
• Developed launch plans for accounts using the right mix of channel strategy including Google Ads, YouTube, GDN, Gmail, Mobile, Programmatic, DV360 & Programmatic Video and tie paid acquisition efforts into overall holistic omni-channel strategy
• Partnered with SEO team, content specialist and integrated marketing teams to gather & analyze website performance data through Google Analytics & suggest improvements to landing pages as necessary
• Managed affiliate programs with 600+ publishers across Lowe’s Canada banners. Executed email campaigns and reported on various KPIs to enhance relationship with existing publishers as well as add new publishers to the account

Jan 2020 – Feb 2021 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Headed the Activation Growth vertical (leading project team of 4) and managed, developed and planned all performance ad campaigns end-to-end (Print, Push Notifications, SMS, DTC Email Campaigns, Paid Search, Paid Social, Display, Online video, Affiliate and email channels) for EDC merchants.
• Driving customer engagement email campaigns (via email automation platforms) and promotions for EDC merchants over Paytm and Paytm for Business app. Achieved 57% incremental month-on-month growth in activation rates.
• Driving growth of GMV for EDC merchants by root cause analysis and understanding the impact of current marketing initiatives with metrics tracking (LTV and CAC) using A/B tests, incrementality tests, and spend scaling tests. Achieved daily GMV high of ~$28 Mn– highest total for EDC merchants.
• Prepared, led and managed meetings with key stakeholders (Sales, Purchasing, Product and Engineering) for new customer acquisition, engagement, retention, increase conversions and reduce the churn. Recommend and implement improvements/adjustments.
• Leveraged best practices to prepare and analyze performance reports to share strategic insights and recommend improvements/ optimization.
• Created blogs, social media posts (Facebook, Instagram), engagement enhancement and thought leadership positioning.
• Led the communication, road map process documentation and training around the marketing planning process, marketing policies and procedures.

Jul 2019 – Jan 2020 · 6 mos · Gurugram, Haryana, India

• Headed the Sourcing vertical (Team of 5) in the $155Mn food delivery business segment. Managed sourcing and onboarding for new employees and independent contractors for food/grocery delivery.
• Built confidence in team members through positive reinforcement and empowerment of decision making and appropriate delegation.
• Created and implemented online-channel sourcing strategy as part of my project through marketing funnel optimization on various digital channels (Google, Facebook, LinkedIn) increasing online onboarding share by 15% in 1 year. Successfully reduced the burn rate in terms of CPA by 50% (within 4 months).
• Actively managed SOAR approved budgets of $2400K throughout fiscal year, established channel forecasts and managed project financials including P&L, supporting new market launches and ensuring organizational requirements were in line with spending plan, approving funding allocations, and KPI dashboards tracking.
• Developed process strategies, forecasted financials, monitored competitor pricing, planned demand supply and optimized campaigns for sustainable growth and expansion into new geographies.
• Build and execute marketing activity calendar and present campaign briefs, ideas, and final deliverables to senior leaders.
• Aligned the Zomato product, digital agencies, external vendors as well as internal partners to ensure best in class customer experience.
• Supported city teams in identifying and recommending innovation launches that drive profit growth.

Nov 2018 – Jun 2019 · 7 mos · Gurugram, Haryana, India

• Planning logistics projects, leading country wide projects and improving processes across all
• digital channels. Formulate, experiment and implement different processes across cities. Analyze
• the impact (ROI) of these projects
• Highlight improvements in existing processes and design new ones which will help the city
• teams to grow faster and in a sustainable way
• Align the Zomato product, operations and support programs to ensure best in class customer
• experience
• Identify key issues and bottlenecks in the process of delivering orders. Coordinate and work
• with city teams to implement the best practices

Feb 2018 – Nov 2018 · 9 mos

• Regional Heroes Program: Identified brands or sellers that have strong offline presence and
• consumer equity as top brands/sellers across multiple region with an aim of bringing these sellers on the Amazon platform. Successfully managed to acquire and onboard several large sellers across the National Capital Territory
• Seller Cluster Replication Program: Helped regional sellers replicate their selling model across multiple clusters so as to achieve better customer traction and greater sales. Over achieved target by 21% for the financial year.

Apr 2017 – Feb 2018 · 10 mos

• Helped identify 87 locally dominant sellers to successfully sell their product portfolio on
• amazon.com in the North American marketplace. Achieved 45% FBA attach rate (a success rate of 121%
• over the defined goals).
• Led Business Development and Account management for Seller accounts launched on
• Amazon.com. Tracked and reported performance using appropriate metrics. Achieved
• productivity and seller satisfaction targets. The GMS recorded with sellers product portfolio was
• 254,000 $ in a span of 7 months. Over achieved the GMS target by 27%.
• Created sponsored products campaigns for all sellers and achieved good SP productivity and
• greater sales tracking appropriate metrics and driving advertising sales revenue

Apr 2016 – Jun 2016 · 2 mos · Bangalore

• Monitored the as-is functioning of DSRs and performed the competitor analysis of the DSR functioning with peer firms
• Evaluated DSR work schedules and patterns to identify inefficiencies and KPI improvements
• Analyzed the gaps and recommended levers to drive productivity and sales

Mar 2014 – Mar 2015 · 1 yr · New Delhi

• Monitored production, managed performance, and ensured process governance for achieving
• long term KPIs and business objectives
• Ordered, tracked and inventoried tools, parts and materials used for corrective and preventative
• controls while operating within a budget
• Compiled and analyzed the daily MIS reports on the production of power generated by 3 hydropower plants

Aug 2012 – Jul 2013 · 11 mos · New Delhi

• Worked with the GPON(Gigabit Passive Optical Network) group which focuses on providing triple play services(voice + video + data) to its customers.
• Involved in debugging and writing code for device drivers along with their customization and modification for CDOT based GPON line cards.