Alasdair Lennox

Design Manager

United States13 yrs 11 mos experience
Highly StableAI Enabled

Key Highlights

  • Led award-winning campaigns for global brands.
  • Expert in experiential design and brand storytelling.
  • Recognized with prestigious industry awards.
Stackforce AI infers this person is a Creative Director specializing in experiential design and brand strategy for B2B and B2C industries.

Contact

Skills

Core Skills

Creative DirectionBrand StrategyExperience DesignManaging Creative TeamsInteractive Creative DirectionBrand Experience

Other Skills

Experiential EventsProduct Launch EventsSocial MediaRetail DesignLive EventsShort FilmsVideo EditingEvent Marketing StrategyCreativity and InnovationArtificial Intelligence (AI)Brand IdentityCustomer ExperienceLeadershipCreative PitchingMentoring

About

I’m a Creative Director specialising in brand presence — designing the moments where strategy becomes spectacle. My work sits at the intersection of technology, media and culture, shaping Upfronts, product launches and large-scale brand presentations for global audiences. From cinematic storytelling to immersive environments and retail spaces, I translate complex ideas into spatial experiences that people can see, feel and remember. Over the past year I’ve led creative work across technology platforms, enterprise AI, major sporting events and next-generation mobility — partnering with global brands, studios and boutiques to transform strategy into narrative, stagecraft and experiential design. Previously I served as Global Executive Creative Director at Landor (following leadership roles at Fitch), delivering award-winning work for brands including Apple, Adidas, Google, Starbucks, VW Scout and Walmart — spanning brand identity, retail environments and global brand experiences. My practice blends London design craft with California innovation, creating bold brand platforms that travel across film, stage, retail and digital worlds. Recognised with Cannes Lions, LIA and DBA Design Effectiveness awards for creativity that delivers measurable impact. Authorized to work in the United States under an O-1B visa for Extraordinary Ability in the Arts. Specialties: Creative Direction • Brand Presence • Upfronts & Brand Launches • Experiential Design • Retail Environments • Spatial Design • Brand Strategy • Experience Innovation • Generative AI

Experience

13 yrs 11 mos
Total Experience
4 yrs 11 mos
Average Tenure
--
Current Experience

Netflix

Creative Director, Experiences

Mar 2025Jul 2025 · 4 mos · Los Angeles, California, United States · On-site

  • Directed creative strategy and guest experience for Netflix Upfront 2025 at the Perelman Performing Arts Center, NYC — the company’s flagship B2B brand event.
  • Designed a multi-sensory journey that blended taste, sight, sound, and scent to amplify the emotional impact of Netflix storytelling.
  • Positioned Netflix as “The Center of Attention”, elevating executive storytelling into an immersive brand presence.
Creative DirectionExperience DesignLive EventsShort FilmsVideo EditingEvent Marketing Strategy

Design different llc

Creative Director

Jan 2025Present · 1 yr 4 mos · California, United States · Hybrid

  • Partnering with global brands, studios and boutiques to deliver high-impact creative direction, brand strategy and presence-led innovation.
  • Global Consumer Tech Platform (NDA) — Creative direction on a major B2B launch event introducing a new technology platform, shaping cinematic storytelling, film content and immersive spatial experiences for a global audience.
  • Enterprise AI Platform (NDA) — Creative Director within the team shaping a large-scale global technology event unveiling next-generation Agentic AI platforms, translating complex enterprise innovation into compelling narrative and stage design for a live audience.
  • Media Platform — Digital Upfront (NDA) — Led creative development for a fully digital Newfront presentation, designing broadcast-ready environments built on XR stages and Unreal Engine to create next-generation presentation spaces.
  • Global Sports Activations (NDA) — Developed brand storytelling concepts around major international sporting moments, creating culturally resonant campaigns and live experiences that connect entertainment, fandom and brand participation.
  • Mobility Sector (NDA) — Advised on experiential strategy for a next-generation mobility brand spanning autonomous driving and EV-powered platforms, developing presence-driven concepts bridging brand, retail and product innovation.
Creative DirectionBrand StrategyExperiential EventsProduct Launch EventsExperience DesignSocial Media+1

Dotdotdash

Creative Director

Jan 2025Mar 2025 · 2 mos · Los Angeles, California, United States · Hybrid

  • Directed creative strategy for the launch of AFEELA (Sony Honda Mobility), shaping presence-driven brand and experience innovation within TBWA/Omnicom.
  • Defined the creative platform connecting entertainment, technology, and mobility.
  • Led design across digital touchpoints, UX/UI, and AI-driven personalization.
  • Developed integrated brand experiences spanning OOH campaigns, launch events, content, and retail environments.
Managing Creative TeamsCreativity and InnovationInteractive Creative DirectionRetail DesignLive EventsArtificial Intelligence (AI)

Landor

2 roles

Global Executive Creative Director

Jan 2023Sep 2024 · 1 yr 8 mos

  • Landor: World-leading brand experts. Consulting. Design. Experience.
  • Global lead for immersive brand experience design.
  • Won strategic pitches for Google, VW Scout, Foot Locker, M&M’S.
  • Crafted the vision for Netflix House.
  • Oversaw creative excellence and awards (e.g., Cannes Lions).
  • Championed Figma and Generative AI adoption.
  • Clients: Colgate, Coca-Cola, Foot Locker, Google, Hilton Hotels, Mars M&M’S, Netflix, New Balance, Starbucks, VW Scout.
Creative DirectionBrand ExperienceBrand IdentityCustomer ExperienceRetail DesignLeadership+3

Group Executive Creative Director of Experience, Americas

Oct 2020Dec 2022 · 2 yrs 2 mos

  • Partnered with NA President to unify Landor & Fitch teams.
  • Directed visual identity for Accenture, Nasdaq, S&P.
  • Raised design standards, driving award-winning results.
  • Drove double-digit revenue growth.
  • Led ~120 designers across 7 studios, incl. Mexico City.
  • Clients: Accenture, Audacy, Disney, Hilton, Logitech, Nasdaq, Pfizer, S&P Global, St. Louis City SC, Xfinity.
Creative DirectionBrand ExperienceBrand IdentityCustomer ExperienceRetail DesignLeadership+3

D&ad

D&AD Awards: Jury Member

May 2018May 2018 · 0 mo · London Area, United Kingdom · On-site

  • I served as a D&AD Awards Judge in the Spatial Design category.

Lia - london international awards

LIA - London International Awards: Jury Member

May 2018May 2018 · 0 mo · Las Vegas, Nevada, United States · Hybrid

  • I served as a jury member for the Design & Packaging category in both 2018 and 2021.

Fitch

Executive Creative Director, America

Jun 2017Sep 2020 · 3 yrs 3 mos · New York City Metropolitan Area

  • FITCH is a global experience design consultancy - experts in the ever-changing space where customers meet brand. Designing the future.
  • Built & scaled NY Brand Experience Studio.
  • Opened LA innovation lab.
  • Won $5M in new business, growing NYC team by 20 FTEs in 18 months.
  • Led studios in NYC, Columbus, LA, and Phoenix.
  • Clients: Dell Technologies, Foxconn, Lego, Macerich (BrandBox), MSG Sphere, NY Rangers, T-Mobile, Under Armour, Walmart, 7-Eleven.
Creative DirectionBrand ExperienceBrand IdentityCustomer ExperienceRetail DesignCreative Pitching+3

Design week

Design Week Awards: Chairperson of Jury

Apr 2016Apr 2016 · 0 mo · London Area, United Kingdom · On-site

  • I served as Jury Panel Chair for the Retail & Interiors category

Cannes lions international festival of creativity

Cannes Lions: Jury Member

Jun 2015Jun 2015 · 0 mo · Cannes, France · On-site

  • Selected to judge the world’s top design work and award Lions in the Design category.

Fitch

2 roles

Executive Creative Director, EMEA

Jul 2014Jun 2018 · 3 yrs 11 mos

  • Led creative studios and flagship projects across EMEA.
  • Won Cannes Lions for Adidas Formation (2015).
  • Pitched and created the Butlins resort experience.
  • Managed a team of 50+ designers.
  • Clients: Adidas, Apple, Butlins, Hamleys, Lego, Lynk & Co, Miele, Samsung, Starbucks, Vodafone.
Creative DirectionBrand ExperienceBrand IdentityCustomer ExperienceRetail DesignTeam Leadership+3

Creative Director, Europe

Aug 2010Jul 2014 · 3 yrs 11 mos

  • Directed retail and experience design for European brands.
  • Advanced FITCH’s reputation as a global retail and experience design leader.
Creative DirectionBrand ExperienceBrand IdentityCustomer ExperienceRetail DesignTeam Leadership+3

Education

University of Plymouth

Bachelor of Arts + Honours — Furniture & Product Design

Universitat de Barcelona

Erasmus - European Community Action Scheme for the Mobility of University Students — Sculpture & Furniture Design

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