Swati Swatee — CEO

As a Sales Head at Castyou digital casting agency I’m responsible for leading and managing the sales department to achieve the company's revenue targets and business goals. Key responsibilities are: Strategy Development: Creating and implementing sales strategies and plans to meet revenue goals and market expansion. Team Management: Leading, mentoring, and developing the sales team to enhance performance and productivity. Performance Tracking: Monitoring sales metrics and KPIs to assess team performance and make data-driven decisions. Client Relationships: Building and maintaining strong relationships with key clients and stakeholders. Market Analysis: Analyzing market trends, customer needs, and competitive landscape to identify opportunities and threats. Reporting: Providing regular reports and forecasts to senior management on sales performance. Worked as a digital marketing strategist at Wns (Google) wherein my major responsibilities were: Campaign Strategy: Creating and managing PPC (Pay-Per-Click) campaigns to achieve specific business goals, such as increasing website traffic, generating leads, or driving sales. SEO & Bidding was the part of my job. Keyword Research: Conducting research to identify relevant keywords and phrases that potential customers might use, and optimizing bids and ad copy accordingly. Ad Creation: Designing compelling ad copy and creating ad variations to test and improve performance. Performance Analysis: Monitoring and analyzing campaign performance using metrics like CTR (Click-Through Rate), conversion rate, and ROI (Return on Investment) to make data-driven adjustments. Budget Management: Allocating and managing the advertising budget to maximize the effectiveness of the campaigns while staying within financial constraints. Competitor Analysis: Analyzing competitors' strategies to identify opportunities and threats in the market. Reporting: Providing detailed reports on campaign performance and insights to stakeholders, and recommending improvements.

Stackforce AI infers this person is a Sales and Marketing professional with expertise in Digital Advertising and Client Relations.

Location: Delhi, India

Experience: 7 yrs 8 mos