Susan Couto

CEO

Singapore, Singapore32 yrs 5 mos experience

Highly Stable

Key Highlights

Led significant revenue growth in Asia Pacific markets.
Established high-performance teams across multiple regions.
Expert in developing go-to-market strategies for technology.

Stackforce AI infers this person is a seasoned executive in the Technology sector with a focus on B2B sales and market expansion.

Contact

Skills

Core Skills

Business StrategyLeadershipSalesGo-to-market StrategyManagement

Other Skills

Direct salesOperationsP&L accountabilityCommunication processesNegotiationRevenue streamsCybersecurityAdvertisingCustomer deliverySupport structureGTM strategyP&L controlSales strategyIP licensingIntegration

About

APAC Executive with exceptional track record of building and scaling successful ventures, while ensure alignment with strategic objectives of corporate partners. Strong interest in growth strategies and business design; passionate about developing local industries and markets in Asia - especially India, SEA, Korea and China. Natural entrepreneur driven to overcome challenges, develop and sell concepts to relevant sake holders, and oversee financial and operating performance. Open and trusted mentor with a restless drive to learn, exceptional EQ, proven integrity, and inter-cultural sensitivity.

Experience

32 yrs 5 mos

Total Experience

5 yrs 4 mos

Average Tenure

Current Experience

Synamedia

2 roles

Executive Vice President APAC & Lat America

Promoted

Apr 2020 – Mar 2022 · 1 yr 11 mos

Direct sales, operations and P&L accountability for global leader in video experiences and innovation. Led businesses that contributed 55% to Synamedia's global business. Managed local business in China, India, Australia, HK, Singapore; functional teams in Israel (technical), UK (customer support), account teams in US, Brazil and Mexico. Developed and delivered effective and efficient communication processes for global adoption.
Identified and negotiated multi years contracts with key clients and enabled the development of new revenue streams. Responsible for the first global Sales in strategic new technology areas in advanced targetted advertising and cyber security including proactive disruption.
Established high performance local teams in the regions of responsibility.

Direct salesOperationsP&L accountabilityCommunication processesNegotiationRevenue streams+2

Senior Vice President and General Manager, Asia Pacific

Sep 2018 – Apr 2020 · 1 yr 7 mos

Set up APAC operations after the completion of Synamedia acquisition. Re-established customer contacts and multi-year contracts for Synamedia. Set up a regional structure to drive customer delivery and support with India as a beachhead. Full P&L control; responsible for GTM strategy and customer requirements in the rapidly changing video technology landscape.

Customer deliverySupport structureGTM strategyP&L controlGo-to-market StrategyManagement

Tivo

Senior Vice President, APAC Sales

Apr 2016 – Sep 2018 · 2 yrs 5 mos · Singapore

Full responsibility for growing Asia Pacific covering GTM of sales strategy & IP licensing. Developed GTM strategy for digital products in Greenfield region and extended it to China. Closed multi year contracts with multiple CE companies.

Sales strategyIP licensingGTM strategySalesBusiness Strategy

Cisco

Vice President, Video Software Solutions APJC

Jul 2012 – Oct 2015 · 3 yrs 3 mos · Singapore

Following the acquisition of NDS by Cisco in July 2012, appointed to lead Cisco’s Service Provider Video Group in Asia Pacific. Led the integration of the NDS APAC business with Cisco. Led the renegotiation of many commercial agreements as a result of the acquisition; and continued a consistent track record of success with major new platform wins in Asia Pacific, including ANZ, India and Southeast Asia.

IntegrationCommercial agreementsPlatform winsLeadershipManagement

Nds service pay tv technology

Senior Vice President & General Manager, APJC

Sep 1995 – Jul 2012 · 16 yrs 10 mos · Hong Kong and Singapore

Developed a News Corporation company from a start up position in 1995 to a market leader in Asia Pacific providing digital solutions to leading media and telecom platforms serving more than 150 million homes. As a result, I developed and spearheaded a local team which grew the business from less than US$1M in 1995 to US$300m by 2012 (gross margin of 60%).
Responsible for all aspects of the business, P&L and go-to-market strategy. expanding the footprint of commercial and technical operations across Beijing, Shenzhen, Shanghai, Hong Kong, Mumbai, Delhi, Bangalore, Sydney, Seoul, Tokyo, Singapore and Kuala Lumpur. Personal achievement of driving key sales throughout the region, managing complex negotiations and co-ordinating global resource teams.

P&L managementGo-to-market strategySales negotiationsBusiness StrategyLeadership

Next computer

Regional Sales Manager

Apr 1992 – Dec 1994 · 2 yrs 8 mos · London Area, United Kingdom

One of a start up team that was responsible for developiong the business in the UK and Europe. Worked on setting up reseller and distribution channels. Developed major accounts with emphasis and focus on the financial services industry.

Business developmentChannel setupAccount managementSalesManagement

Apple computers limited

Regional Sales Manager

Jun 1988 – Mar 1992 · 3 yrs 9 mos · London Area, United Kingdom

Worked in a group responsible for the promotion to key corporate accounts to standardize on the Apple platform. Responsible for the recruitment and management of distribution channels to service Apple key accounts.

Account promotionChannel managementSalesManagement