Heidi Laws

CEO

United States25 yrs 4 mos experience
Highly Stable

Key Highlights

  • Over 20 years of sales leadership experience
  • 11-time Presidents Club Achiever
  • Expert in developing high-performance sales teams
Stackforce AI infers this person is a Sales Leadership expert in the SaaS industry.

Contact

Skills

Core Skills

Sales DevelopmentLeadershipSales ManagementLeadership DevelopmentCoaching

Other Skills

Outbound SalesInside SalesDevelopment StrategyTeam LeadershipSales ProcessesEmployee TrainingBusiness DevelopmentBusiness StrategyStrategic LeadershipSituational LeadershipOrganizational LeadershipBusiness AcumenExecutive CoachingWellness CoachingTime Management

About

Vice President of Sales with over 20 years of extensive expertise in developing leaders, high-performance sales teams and innovative sales strategies. Proficient in program execution, territory optimization, and data-driven decision-making, leading to significant revenue growth and enhanced onboarding experiences. Passionate about transforming sales processes and fostering leadership development to achieve ambitious objectives on a global scale. 11 time award winning Presidents Club Achiever.

Experience

25 yrs 4 mos
Total Experience
4 yrs
Average Tenure
11 mos
Current Experience

Career break

Caregiving

Jun 2025Present · 11 mos · Leander, Texas

  • Took a planned leave to care for a family member; now re-engaging and open to new opportunities.

Avalara

Global VP of Sales Development

Mar 2021May 2025 · 4 yrs 2 mos · Austin, Texas, United States · Remote

  • As the Global VP of Sales Development, I lead 4 Directors, 3 Sr. Managers, 19 Front Leaders, 7 Team Leads, and over 200 Sales Development Reps in Small Business, Mid Market, Enterprise, and F1000 teams Globally. Responsible for 50+ Million in closed revenue yielded from the opportunities my team creates, per year.
  • Avalara offers a cloud-based tax compliance solution to handle every transaction in the world. Avalara reduces the hassle and complexity of tax compliance at every stage, no matter the industry or size of a business. Avalara improves compliance, reduces risk, and allows businesses to spend less time managing Sales Tax changes.
Outbound SalesInside SalesDevelopment StrategySales DevelopmentLeadership

Wolters kluwer

Director of Sales, North America

Sep 2019Feb 2021 · 1 yr 5 mos · Austin, Texas Area

  • Lead a Division of 6 Sales Leaders, 44 Sales Professionals, and 2 Sales Coordinators across the entire US market. Responsible for 28 million in revenue annually.
  • Wolters Kluwer is the global leader in professional information, software solutions and services for the health, tax and accounting, finance, risk and compliance, and legal sectors. We help customers make critical decisions everyday by providing expert solutions, that combine deep domain knowledge, with advanced technology and services.
Outbound SalesSales Management

Paychex

2 roles

Director of Sales, Mid-Market HCM Solutions-Southwest Area

Jan 2019Aug 2019 · 7 mos · Austin, Texas Area

  • Lead an Organization of 6 Sales Managers and 50 Sales Professionals selling HR and Human Capital Management Solutions in the Major Market Segment.
Outbound SalesSales Management

National Sales Leader Strategist

Jan 2018Jan 2019 · 1 yr · Austin, Texas Area

  • National Sales Leader Strategist
  • Responsible for the Leadership Development and Assessment of Frontline Leaders and Director Level Leaders in the Small Business Division of the HCM marketplace. This includes Coaching Leaders and creating Sales Leadership Process and Development tools resulting in a high level of effectiveness in the following areas: Program Execution, Channel Execution, Running Effective Team Meetings and One-on-One’s, Increasing Retention, Attracting Talent, Partner Development, Leadership Onboarding, and improving Overall Sales and Leadership Performance on a National Level. This role includes a high level of collaboration between Vice President level executives, Human Resources, Marketing, and Sales Operations across the organization.
Outbound SalesLeadership Development

Heidi laws consulting

Independent Business Owner

Jul 2016Dec 2017 · 1 yr 5 mos

  • I offer Professional and Personal Coaching Services that include Program Execution, Time Management, Work-Life Balance, Goal Setting and Execution of Goals, How to give Effective Feedback and Coaching, How to Have Difficult Conversations, How to Run Effective Team Meetings and One on One’s, and How to Build a Thriving Team Culture.
  • I customize my services to my client's ranging from Leaders who lead Sales teams, to Small Business owners, to Independent Contributors in each of these areas.
Outbound SalesCoaching

Adp

5 roles

Director of Leadership Development-Worldwide Sales Learning and Leadership Development Team

Oct 2014Jul 2016 · 1 yr 9 mos

  • The Director of Leadership Development role is responsible for the strategic planning, design, and implementation of all training and educational aspects of ADP’s Leadership Development Program. This position works across all business units to identify emerging leaders, educate and cultivate candidates for leadership positions, and conduct comprehensive assessment of development needs for each candidate throughout the program to close leadership competency skill gaps. This role acts as a liaison and is expected to collaborate with all levels of leadership (DVP and SVP levels) within all business units and HR partners. This collaboration identifies Business Unit specific needs that result in maximizing leadership effectiveness while reinforcing core leadership skills across the organization. I worked with SBS (1-49 employee marketplace) and with Major Accounts (50-999 employee marketplace).
Outbound SalesLeadership Development

Vice President of Sales-Central Texas Region

Promoted

Jul 2010Sep 2014 · 4 yrs 2 mos

  • Responsible for leading 30-35 Sales Professionals and 4-5 Sales Executives in the Small Business Market generating $5M+ new sales annually. Within this timeframe, I achieved 3 President's Clubs and 1 Board of Directors award while increasing double digit growth year over year. Produced record Bank, Accountant, and Client revenue over previous fiscal years. ADP's #1 Sales Associate in the country, within the Small Business Services Division, reports to me and achieved this status within my time as a Vice President. In FY14 we broke a record and produced over $6M in new sales and achieved the "Region of the Year" award out of 50 regions.
Outbound SalesSales Management

Sales Executive Group V-Small Business Services

Promoted

Oct 2008Jun 2010 · 1 yr 8 mos

  • Maintained my current position as a Sales Executive and was promoted to a SE Group V. This included developing a new Sales Executive who was also responsible for developing 8-10 District Managers. Therefore, I was in charge of the entire Austin Market. Within this timeframe, I achieved 2 President's Clubs and also received 2 "Team of the Year" Awards within the Central Texas Region. The Sales Executive who reported to me also achieved her first President's Club.

Sales Executive-Small Business Services

Sep 2006Sep 2008 · 2 yrs

  • Responsible for 8-10 District Managers directly reporting to me. My role was to teach the District Managers how to build relationships with Banks, Accountants, and Clients in order to exceed their individual and team revenue goals. I achieved 2 President's Clubs in the 2 fiscal years at ADP. My team also received the "Team of the Year" award 1 of the 2 years within the Central Texas Region.

District Manager Sales Associate-Small Business Services Division

Dec 2003Aug 2006 · 2 yrs 8 mos

  • Responsible for building relationships with Banks, Clients, and Accountants in order to produce 470k in revenue to ADP during this time frame. I achieved 2 President's Clubs and 1 Pinnacle within the 2 fiscal years. I also achieved the "MVP" award both years, voted by my peers.

Allegis group

2 roles

Sales Manager-Aerotek Division

Jun 2002Nov 2003 · 1 yr 5 mos · Austin, Texas Area

  • Responsible for developing new accounts with Medium to Large sized companies while also being responsible for training 2-3 recruiters. Some of the accounts in which I initiated relationships with were as followed: IBM, Dell, LCRA, Sun Microsystems, AMD, 3M, and BAE Systems.

Recruiter for Maxim Group/TekSystems

Mar 2000May 2002 · 2 yrs 2 mos · Austin, Texas Area

  • Recruited for Medium to Large sized companies in the skills sets of Software Development, Hardware Development, and Database Administrators. Achieved 2 Annual "Contests" which is equal to what most professional refer to as "President's Club". Was ranked #1 Recruiter out of 18 Recruiters in 2001.

Education

Texas State University

Bachelor of Arts-Speech Communications

Jan 1995Jan 2000

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