Elenitsa Staykova

VP of Marketing

San Francisco, California, United States18 yrs experience

Highly Stable

Key Highlights

Proven track record in leading marketing teams.
Expertise in go-to-market strategies for SaaS products.
Successful in driving significant revenue growth.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in demand generation and go-to-market strategies.

Contact

Skills

Other Skills

Start-upsEntrepreneurshipCross-functional Team LeadershipStrategyGo-to-market StrategyBusiness StrategyAnalyticsMarket AnalysisProduct MarketingProduct ManagementProduct LaunchLeadershipDemand GenerationMulti-channel MarketingOnline Advertising

Experience

18 yrs

Total Experience

2 yrs 5 mos

Average Tenure

1 yr

Current Experience

Render

Vice President of Marketing

May 2025 – Present · 1 yr · San Francisco Bay Area · Hybrid

Render is the modern cloud platform. We’ve made it radically easy to ship apps, APIs, and AI workloads. 5M+ developers are on Render, and thousands more join each day.
Backed by Bessemer, General Catalyst, Georgian, Addition, and Avra. Looking for the best and brightest to join us: https://render.com/careers

Pulumi

Chief Marketing Officer

Jan 2023 – Jan 2025 · 2 yrs

Apollo graphql

Vice President of Marketing

Jan 2020 – Jan 2023 · 3 yrs · San Francisco Bay Area

Brex

Vice President of Marketing

Jan 2019 – Jun 2020 · 1 yr 5 mos · San Francisco Bay Area

Cloudflare, inc.

3 roles

Head of Growth

Promoted

Jan 2018 – Jan 2019 · 1 yr · San Francisco Bay Area

Promoted to lead new revenue and user growth for all Cloudflare plans (Self-Serve & Enterprise).

Demand Generation Leader

Promoted

Jan 2015 – Jan 2018 · 3 yrs · San Francisco Bay Area

Started and led the Demand Generation team at Cloudflare. Responsible for acquiring SMB & Enterprise customers worldwide. Built campaign strategy, tech stack, and team. 2X marketing-driven revenue each year.

Marketing Manager

Jan 2014 – Jan 2015 · 1 yr · San Francisco Bay Area

Joined Cloudflare as employee #50 and founding member of the marketing team. Drove go-to-market, product launches, messaging, positioning, content strategy, and many others.

Balsam brands

General Manager

Jan 2011 – Jan 2014 · 3 yrs · San Francisco Bay Area

Direct to Consumer (D2C) e-commerce business. Led the launch of 3 online brands, including category research, business strategy, and site launch. As GM of the brands, exceeded revenue and gross margin targets. Grew revenue +55% in 2012 and another +49% in 2013

Apple

Business Analytics

Jan 2009 – Jan 2011 · 2 yrs · San Francisco Bay Area

Drove business analytics for Apple’s VP of Sales in the US Reseller Channel (Best Buy, Walmart, Target, VARs, etc). Created analytics around quotas, sales trends, store velocity performance, and unit/revenue forecast to improve business performance and coverage model.
Design and launch of iPad2 sales strategy in US Reseller Channel (including, new iPad merchandising to leverage the iPad ecosystem and in-store locations to position product as clear leader in tablet category)
Drove increase in Mac revenue growth of 28% YoY in VAR channel based on proposed expansion

Ubs investment bank

Associate Director

Jan 2008 – Jan 2009 · 1 yr · San Francisco Bay Area

Led deal execution and due diligence for companies in the Global Industrials and Technology industries. Advised world’s 3rd largest chemical company on $8.0 billion funding deal. Presented pitch books and deal recommendations to Group Managing Director and clients.

The world bank

Investor (Intern)

Jan 2006 – Jan 2006 · 0 mo · Bulgaria

Intern on the investment team at The International Finance Corporation (IFC) arm of the World Bank. Evaluated investments in the private and public sector in Eastern Europe.