May 2022 – Jun 2023 · 1 yr 1 mo

Nov 2021 – Apr 2022 · 5 mos

• Own end to end marketing strategy and program management of e-commerce calendar along with campaigns across various channels
• Building customer and consumer understanding, identifying their barriers and triggers to purchase, and inculcating the key insights to have a successful campaign around it. One such campaign is The Grand Trellion Sale where we drove the tagline on our key selling point of social commerce “har scroll dega more” to promote the Trell Cash.
• Worked on Private label launch plans along with refining the brand value proposition (including the innovation pipeline, pricing strategy, packaging & promotional framework)
• Understanding business requirements, customer insights and revenue opportunity to breakdown and prioritize marketing calendars/events
• Leading core brand strategies from formulating core campaign ideas to cross functional alignment and take ownership of successful execution across all the channels.
• Brainstorming with the content strategy team & creative teams to work out how consumer/ category insights feed into communication strategy and fine tune creatives for better impact on brand and business goals.
• Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth
• Develop go to market strategies including key propositions and constructs for each event, nomenclature, demand shaping etc.
• Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends

Feb 2021 – Oct 2021 · 8 mos

• Build roadmap to expand referral based business globally (in US,Canada,Singapore etc) by focusing on B2b & consumer
• retail sales
• Targeting international audience by understanding client requirements & providing customized solutions as per our
• available product range.
• Revamped and aligned social media theme with brand’s logo, message and theme to follower taste and trend.
• Optimised website presence and analyzed geographical hotspot to prioritise marketing budget and engage with customer
• base with similar interest level.
• Keeping up with the latest market trend, tapping trendsetting designs to manufacture Outfits.
• Improved gross profit by 15% per outfit by tapping, negotiating with vendors to build long and sustainable relationships.
• Collaborate with social media influencers & known personalities to build organic connections to penetrate into tier 1 designing
• league.
• Identify key factors enhancing network leakage to improve retention across B2B portfolio.

Jun 2018 – Jan 2021 · 2 yrs 7 mos

• Worked closely with the Affiliate Brand Manager and Corporate Communications to develop the Brand’s overall PR
• strategy.
• Identified the different audience groups such as developers, C level executives, industry verticals, and grow brand awareness
• among the communities by developing campaigns across earned, owned, and paid channels.
• Collect and act on data and feedback to evaluate brand work and inform on upcoming initiatives.
• Advised Brand teams on influencers content strategy and development, which was led by Consumer Engagement Managers, or
• Marketing Managers.
• Worked with agency to assess the ROI performance of our digital presence
• Identify new channels for customer acquisition, performance marketing and digital marketing.
• Developed performance metrics and manage performance of vendors/agencies against contract standards
• Worked with developers on new platforms for interactive & multimedia content

Jun 2017 – Jun 2018 · 1 yr

• Working closely with corporate PR, business stakeholders, field sales managers and the PR agency, driving positive press
• coverage and delivering a greater ‘share of voice’ across both traditional and non-traditional media channels that support revenue
• growth through brand awareness
• Co-developed and implemented yearly marketing and communication plans and a 5lac+ budget per month for various areas
• within the hotel
• Analysing, exploring upselling opportunities & providing solutions to sales account managers.Closely monitor social
• trends and social campaigns to integrate ideas into the larger campaign frameworks.Collecting insights from sales team &
• provide feasible solutions to align with any problems they faced while pitching
• Managed creative development and execution of marketing campaigns Maximised ROI performance and
• provided performance review of campaign initiatives.
• Handled brand feedback across all OTAs. Worked with the Guest experience Team to cross verify review concerns, highlight it
• to concerned department heads and provide custom built responses to guest reviews
• Ideated and executed multiple social events to improve brand presence in the Tri-city.

Jul 2016 – May 2017 · 10 mos

• Strategized, implemented and managed all eCommerce initiatives to improve customer acquisition by 25% and scaled revenue
• to 15 lakhs on monthly basis.
• Managed a team of 12 members of SEO specialist, website developer, graphic designer, data analyst & customer support
• implemented paid search marketing campaigns and budget positions on major search engines resulting in 7X ROI.
• Designed, executed and maintained SEO strategy to ensure top ranking on search engines and increased revenue by 8%.
• Maintained e-mail marketing database and executed campaigns using direct resulting in increased click rate and retention by
• 5%.
• Responsible for new website launch including layouts, visual appearance, usability and content for all new products
• acquired.Conducted AB testing to determine best practices and increased conversions by 2%.
• Penetrated into Schools & various institutions to promote and increase brand visibility across Tri-city. Partnered with them as
• suppliers for all their requirements with our innovative products.
• Liaison with various vendors and suppliers to negotiate for quantity/pricing and increasing catalogue size month on month

Jan 2016 – Jun 2016 · 5 mos · Gurgaon

• Worked for one of the biggest Pharma brands for IC of their employees.
• Take ownership of operating business processes and creating client deliverables.
• Managing Sales and Marketing operations of clients on an ongoing basis.Synthesizing data, performing quality checks
• and creating error free deliverables.
• Understand operating rules, data, and processes.
• Use and updated clearly defined checklists to ensure all process steps are followed.
• Interact with internal teams to resolve any issues with process inputs.