Jun 2020 – Mar 2022 · 1 yr 9 mos · Hyderabad, Telangana, India

Nov 2018 – Jun 2020 · 1 yr 7 mos · Bengaluru Area, India

Mar 2017 – Oct 2018 · 1 yr 7 mos · Gurgaon, India

Mar 2014 – Mar 2017 · 3 yrs · Hyderabad Area, India

• As a member of the Amazon Marketplace team, improved the UX of the Account Info page for Sellers, decreasing the seller support calls by a third of the usual.
• New laws in EU-mandated KYC information to be collected from Sellers while registering, which decreased the number of successful launches. Delivered new designs that would minimize the complexity for Sellers and make data collection easy by bringing in technologies like OCR to be able to gather correct info with less effort. This doubled the launch rates.
• As a Seller Experience Designer, lead periodic ethnographic studies across NA, EU, IN to understand Seller pain points about registering on Amazon as a Seller and worked with regional product managers to understand the local priorities and designed the next generation registration/onboarding experience. As an incremental update, changes improved approximately by a quarter in successful Seller launches.

Jul 2013 – Mar 2014 · 8 mos · Bengaluru Area, India

Mar 2013 – Jul 2013 · 4 mos

• Lead the UX & Design phases of the products.
• Gave valuable inputs trying to solve UX issues.
• Conducted Heuristic Evaluations and Expert Reviews.

Oct 2011 – Mar 2013 · 1 yr 5 mos · Hyderabad Area, India

Oct 2010 – Sep 2011 · 11 mos

• Eden 1.0 – Conducted Heuristic Evaluations and Expert Reviews to make sure the product scores high on Usability and User Experience. Based on the evaluations and reviews solutions have been proposed which improved the overall UX of the Eden 1.0 tremendously.
• Eden 1.5 – Spearheaded re-design of Eden 1.0 by making major UI, functionality and UX Design changes. Added new apps like Chords, Task Manager, To-Do List. As part of the project lead a team of 6 Designers and 14 Developers.
• Eden 2.0 – Conducted User Research in form of Surveys, Usability Testing, Contextual Inquiry and followed a complete UCD process which includes, User Research, Profiles, Story Boarding, Card Sorting, Brainstorming, Wireframes & UI Design, Interaction Design.

Mar 2010 – Aug 2010 · 5 mos

• Created efficient Check-out User flows and designed interfaces and interactions on the check-out pages. The new design accomplished all the criteria the different items on the website had to follow for check-out process, but still limiting the process to three steps.
• Designed interfaces and interactions of Home Depot Lighting Kiosk and worked on future designs and enhancements necessary for a better customer experience.
• Conducting User Experience studies like Focus Groups, User Interviews, Contextual Inquiry, Ethnographic studies, to understand the consumers’ needs in virtual world and real world.
• Creating/Producing wireframes, site maps, schematics, process maps, navigation, feature lists, mockups, visual specification, and other artifacts to describe the intended user experience, from the findings of the user experience studies.
• Defining site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built.
• Working with customers to understand their business models and goals and help define content, and features for design of their web site; Analyzing audiences and their information and functional needs.
• Analyzing customer data from various sources including but not limited to web analytics and online customer feedback, to identify UX pain points and deliver them to stake holders with appropriate solutions.
• Conducting competitive analysis and recommending appropriate changes and enhancements to improve the user experience and stay in high competition with the market standards.
• Conducting Heuristic evaluations on various tools to identify the flaws and recommend appropriate enhancements to comply with the usability standards.

May 2009 – Jan 2010 · 8 mos

• Expert Review on SAP Business Objects E-commerce Website, Used Omniture to understand and analyze the usage of the site. Performed Heuristic Analysis in combination with Omniture results to give the client a better understanding of pitfalls in the users experience of the website and suggested some improvements based on the evaluations keeping in mind the business requirements of the clients.
• Prepared a Generic Usability Survey aimed at a section of the SAP Corporate Portal users, to understand the users' needs and requirements to redesign the section of the portal from business hierarchy to role based structure.
• Benchmarking of CRM, Benchmarked different possible tasks that could be performed using CRM 5.0 and CRM 7.0. Worked as a team with Sr. Human Factors Engineers, the clients and stakeholders to decide the KPIs to be measured for the benchmarking, developing the Benchmarking Protocol and in analyzing the data.
• Template creation for Portal Pages using Indesign, Used Adobe Indesign to create new templates for Operations team to create new pages easily and effectively.
• Creation of Dashboard for Visualizing Surveys, Used Xcelsius to create dashboards to visualize and analyze data from usability surveys.

Feb 2009 – May 2009 · 3 mos

• Conducted user experience research by way of contextual inquiry, to understand the requirements to design UI and functionality for the plug-in.
• Designed User Interface mock-ups and quick prototypes of the new UI and conducted Usability Testing iteratively.
• Conducted A/B testing on various versions of features, their interfaces and interactions.
• Organized a full scale usability testing on the new designs and analyzed the data to recommend new changes for finalizing the UI and Interactions for the next version of the product.

Jan 2008 – Jan 2008 · 0 mo

• Expert Review on the dashboarding software Xcelsius, with an eye on the current feature set and their improvements. Proposed a new way for the Xcelsius elements to interact, that makes it easy for the user to develop complex dashboards more easily.
• Propose new functionality and features for the next version of Xcelsius, keeping in mind the business requirements and stakeholders.
• Took a feature from Concept to Coding for the next version of Xcelsius. Collaborated with a designer and developer to understand the technical difficulties and come up with solutions to make the feature functional. Also took inputs from the customer help desk to understand the specific problems that customers face without this feature. Successfully designed UI mock-ups, interactive prototypes and work flows for the proposed feature.
• Designed new interaction and workflow for an existing feature making it more efficient and more flexible to let the user configure more complex dashboards using the feature.
• Prototyped new feature iteratively in collaboration with designers and developers.