Oct 2024 – Aug 2025 · 10 mos · On-site

• Transitioned into product marketing after a year of owning content and GTM execution. This phase focused on strategy, product-led workflows, and creating scalable systems to reduce sales dependency.
• 1. Led competitive research and synthesized one year of SMB insights to redesign positioning and restructure key features.
• 2. Drafted and implemented a self-serve product workflow that shifted 80% of lead flow to marketing-driven paths.
• 3. Proposed and validated a PLG motion for SMB users, aligning messaging, onboarding flows, and dashboard logic around fast aha moments.
• 4. Worked cross-functionally with product, tech, and design teams to ensure the full journey from landing page to dashboard, reflected our new strategy.

Sep 2023 – Oct 2024 · 1 yr 1 mo · On-site

• Joined as the first marketing hire for the SMB segment. This role sat at the intersection of product, sales, tech and marketing, laying the foundation for all GTM and enablement efforts.
• 1. Partnered with the founder and PM to define the brand, product positioning, and how we differentiated from the current enterprise model.
• 2. Built a complete 10-stage prospect journey and executed it using MoEngage automation across multi-content channels.
• 3. Created landing pages, marketing campaign & webinar content, and sales assets all tailored to the ICP, tested, and continuously optimized.
• 4. Introduced a freemium model based on patterns in sales calls, which drove a 50% lift in lead conversions despite a delayed time-to-value.
• 5. Reduced CPL from ₹1,200 to ₹232 through focused channel testing and content experiments within a ₹5L monthly budget.
• 6. Audited onboarding flows and reduced activation time from 14 days to 4 by working across product, support, and design teams.
• 7. Launched the monthly Value Delivery Report to track impact and improve post-onboarding product adoption.
• 8. Regularly analyzed sales calls and translated insights into battle cards, objection-handling frameworks, and adjusted messaging across the marketing funnel.

May 2023 – Aug 2023 · 3 mos

• During this phase, I gradually transitioned focus toward building depth in product marketing.
• 1. Completed GrowthSchool’s Product Marketing course with case-led learning and weekly mentorship.
• 2. Participated in a cross-functional hackathon with professionals across marketing, design, and product.
• 3. Practiced structured problem-solving and collaboration in a simulated product environment.

Sep 2022 – Apr 2023 · 7 mos · Bengaluru, Karnataka, India · On-site

• Qoruz played a pivotal role in shaping how I approach product storytelling and buyer enablement. I worked closely with product marketing leaders and leaned into understanding both the user and the platform deeply.
• 1. Created SEO-driven blogs, ad content, and drip campaign assets aligned to real sales conversations and product strengths.
• 2. Built influencer marketing playbooks and case studies that helped sales teams position the platform against competitors and guide clients toward strategic choices.
• 3. Sat in on daily discovery calls to identify objections, feature gaps, and customer language, all of which fed directly into the content and messaging I produced.
• 4. Participated in positioning and rebranding exercises that reshaped how Qoruz spoke to its ICP, particularly in a competitive and noisy market.
• 5. Worked cross-functionally with SEO, design, and product marketing to ensure content delivered both visibility and clarity across the funnel.

Feb 2022 – Sep 2022 · 7 mos · Chennai, Tamil Nadu, India · On-site

• This role helped me bridge the gap between content writing and marketing strategy. I handled SEO-focused content for two very different businesses, balancing keyword logic with voice and audience understanding.
• 1. Wrote weekly long-form blogs with SEO optimization, topic research, and backlinking strategy in place.
• 2. Managed content across two clients, a B2B HR SaaS company and a B2C education brand, adapting tone and messaging for each.
• 3. Repurposed blogs into LinkedIn posts to improve brand visibility and thought leadership for B2B clients.
• 4. Audited older content to fix internal linking and refresh outdated blogs for improved search ranking.
• 5. Also contributed to writing cold outreach emails for the agency’s own lead generation, helping shape tone and flow for drip campaigns.

Jun 2020 – Mar 2022 · 1 yr 9 mos · Coimbatore, Tamil Nadu, India · Hybrid

• I transitioned from a customer-facing role into content by freelancing, and later joined the founding team full-time as a copywriter. As one of five early team members, I managed client accounts across content, approvals, publishing, intern coordination, and creative direction.
• 1. Wrote SEO blogs across healthcare, lifestyle, and pet care during freelance phase.
• 2. Shaped brand identities for D2C clients by finalizing business names, messaging, and positioning.
• 3. Built and executed content calendars for Instagram and Facebook based on client goals.
• 4. Managed approval flows, mentored interns, and worked closely with designers for execution.
• 5. Led content efforts for 10+ accounts across food, skincare, fashion, and wellness, tailoring strategies by audience.

Jul 2018 – Mar 2020 · 1 yr 8 mos · Coimbatore, Tamil Nadu, India · On-site

• This role taught me how to listen deeply, communicate clearly, and manage high-volume customer expectations across different channels. It also gave me a first look into how product experience, operations, and support intersect in real time.
• 1. Provided multi-channel support and resolved order-related concerns for B2C customers.
• 2. Raised and managed tickets while following up regularly to ensure timely issue resolution.
• 3. Shared feedback with internal teams based on recurring patterns and customer friction points.
• 4. Helped delivery teams reduce delays by locating unreachable addresses and intervening directly.
• 5. Worked on the compliance team to detect fraud, analyze behavior patterns, and uphold policy standards.