Nov 2022 – Mar 2025 · 2 yrs 4 mos · San Francisco Bay Area

• ♚ Highlights:
• Managed analyst relations, including briefings and completing surveys, resulting in:
• Inaugural Forrester ASM Wave - Leader
• GigaOm: 2x leader and outperformer
• KuppingerCole: Overall Leader in the brand new ASM category
• Devised and executed a repeatable thought-leadership program to net a pipeline of $XXM in Y1, $XXM (+215% YoY) in Y2
• Sole PMM on Xpanse for 3+ years leading launches, sales enablement, AR/PR, and thought leadership
• _____
• Led over 8 Tier 1 launches and several Tier 2 launches including a successful repositioning and differentiation effort to establish the External Attack Surface Management category
• Executed multiple sales enablement trainings, and presented to C-suite buyers at events (EBCs,
• Customer pitches, RSA, AWS, Reinvent, Ignite, Symphony, etc.)
• Created several datasheets, solution briefs, blogs, and webinars to increase pipeline and aid in closing revenue

Dec 2020 – Nov 2022 · 1 yr 11 mos · San Francisco Bay Area

• Joined the Cloud and AI-security aka the Cortex team at Palo Alto Networks as a part of the Expanse acquisition. Product Marketing Lead for Xpanse.
• Collaborated with teams across Engineering and Product to author and present sales enablement and training material for a team of 2,000+ sales representatives spread globally
• Performed analysis to identify GTM inefficiencies and executed get-well plans & programs to close
• pipeline and bookings gaps
• Launched several products and deprecated end-of-life services by working with Engineering, Product, Design, and other technical teams to address the end-user and buyer personas

Sep 2020 – Dec 2020 · 3 mos · San Francisco Bay Area

• (Acquired by Palo Alto Networks in Dec 2020)
• Series-C cybersecurity startup funded by Founders Fund, NEA, TPG Growth, and individual investments from Peter Thiel, Arriana Huffington, Sam Palmisano, and others.
• Sole product marketing lead for Expanse covering all three product-lines
• Created whitepapers, blogs, datasheets, comparative battle cards, and one-pagers to aid mid-funnel
• conversations
• Built ROI/TCO models from scratch, trained representatives, and jointly presented to customers, aiding in the acceleration of deal timelines.
• Managed demand-gen campaigns, agency relationships, and SEO projects

Apr 2019 – Sep 2020 · 1 yr 5 mos · San Francisco Bay Area

• Cisco Meraki, the industry leader in cloud-managed IT
• Meraki Switches
• Product marketing lead for Meraki Switches, highly technical networking hardware and SaaS combination product responsible for $1B+ topline revenue
• Lead the launch of the MS390 switch, which addresses a TAM of $200M+ by collaborating with Engineering, Sales, Operations, Demand-gen, and other marketing teams
• Developed GTM strategies by partnering closely with product management and sales on GTM strategies
• Developed webinars, product explainer videos, one-pagers, and training collateral to accelerate pipeline growth and shorten time-to-market
• Meraki IoT
• Partnered with PM on interviewing customers to validate product features and use case development for a new product portfolio
• Lead both GTM strategy and tactical execution of the launch by developing a positioning strategy, white papers, launch video script, landing page copy, and training collateral
• Lead marketing liaison between Cisco Industrial Asset Vision and Meraki IoT teams

May 2018 – Aug 2018 · 3 mos · San Francisco Bay Area

• Assessed product-market fit to develop a GTM strategy and 1,500+ list of target accounts through prospect interviews and authored collateral (whitepapers, case studies, sales playbooks) for sales enablement & product positioning
• Performed in-depth competitive research and estimated competitive threats in international markets which advised the C-Suite on country entry strategy and influenced the product roadmap
• Built a new pricing model to increase product adoption by cross-functionally working with Product Management, Engineering, Business Development, and Sales

Jan 2017 – Jul 2017 · 6 mos · Bangalore

• ♚ Promoted twice within a year, Built the Programmatic-Ads business unit leading a team of 8
• ♚ Received two consecutive Annual Excellence Awards (2016 & 2017) for Leadership and Client Engagement
• ♚ Authored case studies that were nominated for international awards: Google Premier Partner Awards & The Landy’s from Search Engine Land
• Devised and executed Go-To-Market strategy for country expansion of an e-commerce product and achieved 5x scale in Saudi Arabia to become the second largest player in the region
• Authored proposals/sales decks for the C-suite across startup verticals to acquire new businesses worth $50K/month
• Managed a team of specialists and senior specialists to scale a travel startup's business in MENA over 25% in a single quarter
• Managed full-funnel marketing campaigns for FinTech, E-commerce, Hospitality, and Travel startups across APAC and MENA region and collectively generated over $35M USD in revenue across 3 clients
• Led a team of 8 (Specialists and Sr. Specialists) to establish Hiveminds's programmatic ads business unit in under two quarters

Aug 2016 – Dec 2016 · 4 mos · Bangalore

• ♚ Published several articles on Online Marketing trends, Adwords, and a host of other industry relevant topics
• Led a product marketing team of 3 for a marketing intelligence SaaS product (Intutel) focused on North American & Indian markets
• Devised a product positioning strategy for the North American Market and closely worked with the Design and Product team to craft content
• Executed the successful launch of Intutel on Product Hunt (4th trending product on the day of the launch) which led to 20 Agency leads in 3 days
• Analyzed the competitive landscape to build a GTM strategy through market research and prospective customer interviews
• Negotiated with multiple premium Publishers to secure ad-inventory for clients totaling over $100K USD
• Led QBRs (Quarterly Business Reviews) for clients to measure progress against agreed upon KPIs and also cross-sell/upsell new services
• Designed product pitches to acquire new clients leading to the addition of approx. $50K overall to the company’s top line
• Trained 20 new-recruits on the Search Engine Optimization (SEO)

Dec 2015 – Jul 2016 · 7 mos · Bangalore

• Analyzed FinTech startup CRM data to identify segments to upsell services which increased ARPU by 28%
• Optimized campaign performance(CPA, CPM, CPC) through A/B testing, Pareto, Multivariate analysis and others to net a ROAS of 3:1 consistently across clients
• Optimized FinTech startup’s sales process which resulted in a 20% increase in their telesales conversion rates
• Executed A/B testing and multivariate experiments towards revenue optimization on Search Engine Marketing Campaigns(PPC), Facebook Ads, and Twitter Ads
• Facilitated strategic partnerships and alliances between clients to complement their organic growth with inorganic growth
• Managed cumulative marketing budgets of over $25K USD / month
• ♚Winner of Annual Excellence Award 2016

Feb 2014 – Sep 2015 · 1 yr 7 mos

• ♚ Received commendations from the COO for leading an internal consulting team to identify process betterments
• Modeled large datasets for over 700 clients using SQL, Excel and R to counsel Underwriters on risk selection and pricing
• Designed & deployed Excel tools to reduce workflow idle time by 30% which were used by over 350 Analysts
• Interpreted loss reports and authored account insight briefs/whitepapers for a global team of Underwriters and Regional Modelers
• Developed & curated a work tracking system along with delegating accounts to other Analysts
• Authored reports to evaluate team and tool productivity by liaising with the on-site and off-site teams
• Created & audited reports of client provided exposure data using Excel,SQL etc

Jul 2013 – Feb 2014 · 7 mos

• Trained on concepts of Insurance along with multiple catastrophe models from vendors and in-house tools.
• Modeled client exposures for Windstorm,Earthquake,Flood and other natural perils.
• Crafted a work tracking system and continual added new features to it.
• Created summary reports from client data for data audit purposes.

Jan 2009 – Jan 2009 · 0 mo · Banglore

• • Held a part-time position as a phone customer care executive,