Apr 2023 – Dec 2023 · 8 mos · Bengaluru, Karnataka, India

Apr 2021 – Dec 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

May 2018 – Dec 2023 · 5 yrs 7 mos · Bangalore, India

• I work with companies that are in the Series A or later stage of their funding life-cycle.
• I work with Series A+ stage companies as a fractional Chief Marketing Officer to fill this leadership gap. As the CMO, I own the development and execution of the product and marketing strategy for the company and the company’s marketing team reports to me. I am fractional, in that I don’t work full-time with these companies. Depending on the size of operations, I spend a day or two every week working for any particular company. However, for that day or two, I am no different from any other employee of that company. A huge positive by-product of my engagement is that in working with this team to execute multiple marketing initiatives, I help train and mentor the team so they become an extremely useful resource for the company in its next stage of growth.
• I worked with a number of companies across multiple domains::
• CBREX
• Kaushal Circle
• Pelatro
• Stirred Creative Advertising P Ltd.
• Drishti Soft Solutions
• i-exceed technology solutions pvt. ltd.
• Pervazive
• OrangeScape
• I-Flapp Technologies (India) Pvt. Ltd.
• Bhoruka Charitable Trust
• Simbus Technologies

Apr 2015 – May 2018 · 3 yrs 1 mo

• We are on an exciting journey to build a world-class, hi-tech technology product company. It greatly helps that I work with an amazing crew - talented, motivated and hardworking.
• This role as the COO of a rapidly growing company has allowed me to leverage all the learning and experiences of my 20+ years of professional experience.
• As the COO I am the executive leader for multiple functions - Marketing, Service Delivery, HR, Finance, Legal & Secretariat, IT & Admin. As the executive leader, I set the vision and strategy for these functions as also drive innovation and best practices.
• As part of the executive management team I participate in making key decisions influencing Product roadmap, Sales strategy and Investor relationship.

Apr 2012 – Mar 2015 · 2 yrs 11 mos

May 2008 – Mar 2011 · 2 yrs 10 mos

• It was an honor that Adobe chose me to be part of the executive team implementing a unique business model. The US$ 200M~ Print and Publishing Business Unit is the only Adobe BU located outside United States – not just is engineering located in India but so are executive management, product management, product marketing. As the Director of Marketing, I lead the team responsible for a number of products that address market opportunities ranging from the publishing needs of technical communicators and e-learning professionals, to Adobe’s legacy Type and OEM printing businesses.
• My time at Adobe has been a period of great learning and significant achievement. Leading my team through the unprecedented global recession of 2008-09, I re-learned and lived the principles critical to business success – discipline, conviction, innovation and the need for constant education of key stakeholders. Success has been a lot of hard work and for that reason a lot sweeter. After over 14 years as an enterprise software marketer, I immensely enjoyed, at Adobe, the marketing challenges of a different paradigm – desktop software.
• Professionally, I took a big step beyond marketing when I built out and managed a ~ 20 member inside sales team. This allowed me to own and manage the entire inquiry-to-order value chain. At current run rate, the inside sales team will deliver ~20% of the total revenue.

Sep 2003 – Apr 2008 · 4 yrs 7 mos

• The journey with Subex was exhilarating. I had the opportunity to participate in the phenomenal growth of the company as it went from ~ $5M in revenue to ~ $150M. It has also meant significant professional growth. I was the company's first full-time marketing hire and I grew to lead a team of over 20 people spread across 4 countries. My time at Subex saw me bring to bear all my creativity, ideas, knowledge and experience as my team executed an integrated & multi modal marketing program.
• It is satisfying to help build a brand that is an acknowledged leader of its segment and considered amongst the future leaders of the telecommunication OSS segment.
• Key learning at Subex came from the company's aggressive M&A strategy. As part of the executive management team I got involved in a M&A transaction early on and also had an important role to play in ensuring smooth integration of people resources and processes.