Apr 2024 – Present · 2 yrs 1 mo · Everywhere · Remote

• 🔥As an expert in branding and content, I'm here to offer mentorship and give back to the community.
• 💪 17+ years of experience in the industry has taught me a thing or two.👨‍🎓 Don't miss out on this opportunity to learn and grow
• Book Now
• https://topmate.io/ankursoni1

Jan 2022 – Present · 4 yrs 4 mos · New Delhi, Delhi, India · On-site

Jun 2021 – Dec 2023 · 2 yrs 6 mos · India

• Building Brand NuCash

Jul 2019 – Jun 2021 · 1 yr 11 mos · Gurugram, Haryana, India

• Leading the Marketing, Communication, PR and Brand Building @ EnKash
• Strategising and planning for all branding and all internal and external communication campaigns including PR, Digital and Content Marketing, Events, Website & Media Management.
• Multiple Agency Management and aligning them with brand essence and values.

Jan 2018 – May 2019 · 1 yr 4 mos · Gurugram, Haryana, India

• Looking after Brand visibility through BTL marketing strategy and plans
• Brand custodian for all Internal and external communications.
• Standardizing the brand across all platforms (portal, blog, community, app) : Setting Brand Guidelines.
• Working on Brand Alliance to optimize growth and visibility.

Jul 2016 – Jan 2018 · 1 yr 6 mos

• Client: Google
• Media Strategy and plan development across media vehicles.
• Providing Integrated Media solutions for the brand across Online, Mobile, Print, Radio, Cinema, TV and OOH mediums.
• Taking care of the B2B and B2C campaign for Google across brand launches and sustenance campaigns.
• Working on media agnostic content integration ideas for Core Apps of Google (Search, YouTube, Maps) Being the one-point contact for planning and execution of crucial campaigns.
• Responsible for post campaign evaluations and Quarterly reviews including media effectiveness and competition tracking and benchmarks.

Aug 2013 – Jun 2016 · 2 yrs 10 mos

• Client: Google
• Media Strategy and plan development across media vehicles.
• Taking care of the B2B and B2C campaign for Google and providing Integrated Media solutions for the brand across Online, Mobile, Print, Radio, Cinema, TV and OOH mediums.
• Being the one-point contact for planning and execution of crucial campaigns.
• Responsible for post campaign evaluations and Quarterly reviews.

Jun 2011 – Jul 2013 · 2 yrs 1 mo · Delhi, India

• Client Servicing - Digital campaign management, Social media strategy. Online Campaign Management, Online Reputation Management (ORM), Trend Analysis, SEO and SEM Campaign assessment, Content Management, Strategizing on improving online presence.
• Brand Custodian - Managed online branding and recommended strategies to enhance customer experience and improve user engagement. Good experience of analytical tools (Google Analytics, comScore)
• Client interface, participating in creative reviews, estimate/budget approvals and status meetings.
• Managing vendors and fostering relationships to optimize project activation
• Clients handled: General Motors, Hero MotoCorp, Canadian Tourism, Lava Mobiles, RAKBANK (Dubai), Airtel (Loyalty Program), Plan International, Ireo.

Aug 2010 – May 2011 · 9 mos · Delhi, India

• Strategic Alliances and Sponsorship of sports events and exhibitions.
• 360 degree Marketing Consultation (Social Media, Website development and maintenance) under the health and wellness sector.

Apr 2009 – Jul 2010 · 1 yr 3 mos

• Involved in Search Engine Optimization, Social Media Marketing and Pay-Per-Click activities
• o Work on Internet Marketing/Web Analytics: Search Engine Marketing (SEO) and Pay-Per-Click (PPC) for GlocalEdge and its clients (including Microsoft), and Campaign assessment and strategizing on improving the online presence for the clients for branding purposes.
• o Working on Google Adwords for PPC campaigns and well versed with Social Media Marketing and its measuring tools (Techrigy/ Radian6 etc.). Single handedly assessed and managed the social media marketing for one of the products for Microsoft. Tracking Consumer Behavior and brainstorming on improving the present campaigns.
• o Double as Project Manager/Business Development Manager for Glocalstudy, (an internal project of GlocalEdge) – an education based website; Involved in Lead generation and Alliance Creation activities with educational institutions and education counselors

Apr 2008 – May 2008 · 1 mo

• o Checking the Brand Health of a Leading National Newspaper
• Tracking Consumer Behavior Patterns and making insightful interpretation of the same
•  On Field Data Collection
•  Data Analysis and Report Generation

Apr 2006 – May 2007 · 1 yr 1 mo

• .o Data Mining and Research Proposal Designing
• o Syntax Writing (SPSS) and Data Generation and Collection
• o Client’s problem recognition and understanding of various types of customer data (Behavioral, Contextual and Attitudinal data)
• o Conduct pro-active research, using primary and secondary information sources, and provide insight on trends, drivers and processes, key players and competitive environment
• o Produce a range of analysis work, from high-level single frames to detailed reports, to support our client's strategic decisions on product, sales force and emerging business issues. (for Pharmaceutical companies only)- US Market
• o Formulating results into insights and making tactical recommendations to the clients.
• o Assisting in questionnaire designing, project plan creation, resource planning, resource training and execution at operational level.