May 2023 – May 2025 · 2 yrs · Greater Los Angeles, California, United States · Hybrid

May 2019 – May 2023 · 4 yrs · United States

May 2012 – May 2019 · 7 yrs · Burbank, CA

• Responsible for global brand management of Core Games, Lord of the Rings, and Harry Potter portfolio across console, PC, and mobile (iOS/Android) platforms. Full P&L ownership with responsibility for delivering to global net contribution targets.
• Titles include: Shadow of Mordor/Shadow of War, The Hobbit: Kingdoms of Middle-earth/The Hobbit: Armies of the Third Age, Harry Potter: Hogwarts Mystery, LEGO Worlds, Mortal Kombat 11, Back 4 Blood.

Nov 2009 – May 2012 · 2 yrs 6 mos · Greater Los Angeles Area

• Managed the P&L for EAi’s digital/Free to Play portfolio (incl: Need for Speed, The Simpsons: Tapped Out) and led the global go-to-market strategy focusing on the acquisition, engagement, monetization (AEM) tactics to meet annual revenue goals.
• Defined business and technical requirements while leading the development of features including UI/UX, pricing/economy, and gameplay to increase acquisition, engagement, and monetization.
• Ensured global alignment across the direct-to-consumer publishing team, community management, and CRM efforts for NA & EU territories.
• Managed the product lifecycle, defined the content strategy, and established additional revenue streams via client localization, payment methods, and licensing.

Mar 2009 – Nov 2009 · 8 mos

• Own the brand strategy, manage the product lifecycle, and execute on all marketing activities for the MMORPG - City of Heroes.

Feb 2007 – Mar 2009 · 2 yrs 1 mo

• Performed strategic planning, category management and developing the global marketing strategy for AAA console and PC videogame titles and franchises, in the Action and Online portfolio.
• Developed product positioning, performed volume forecasting, executed multi-million dollar marketing programs, and managed product lifecycle for key product launches.

May 2005 – Jul 2006 · 1 yr 2 mos

• Provided strategic direction and developed integrated marketing programs for top tier accounts utilizing Channel M’s venues and assets.
• Led the execution of marketing communications that leveraged television, in-store POP, online (email, micro-sites, banners, etc.), events/sponsorships, direct marketing, as well as in-game integration, mobile advertising, and adver-games.

Jan 2005 – May 2005 · 4 mos · Greater Los Angeles Area

• Supported the North American media team in the development, execution, optimizing, and reporting of digital media plans for Nissan Motors.

Jul 2002 – Jan 2005 · 2 yrs 6 mos · San Francisco Bay Area

• Support all facets of store operations including but not limited to sales, merchandising, inventory, and customer service.