Sep 2024 – Jul 2025 · 10 mos · Singapore

• Led the biannual Portfolio Refresh for YouTube in APAC, impacting ~80 SPMs and influencing $2.4B in annual partner earnings by strategically realigning account structures in collaboration with country leadership and global teams.
• Spearheaded the strategic definition and cross-functional execution plan for a standardized YouTube Shopping service model globally, engaging Product, Engineering, Product Activation, and Partnership leads to resolve systemic inefficiencies and unlock revenue streams.
• Drove a critical initiative to improve YouTube creator responsiveness, leading root cause analysis across data sets and SPM feedback, and implementing solutions to enhance partner engagement.
• Managed the APAC data labelling program for a global YouTube Machine Learning partner segmentation model, training ~30 SPMs to deliver high-quality data crucial for strategic partner identification.

Apr 2022 – Aug 2024 · 2 yrs 4 mos · Singapore

• Provided data-driven strategic leadership for high-level sales initiatives, leveraging Google & third-party data to deliver competitive insights for major clients in Vietnam's gaming sector.
• Generated >$8.5M incremental revenue in 2023 through bespoke C-level consultations and compelling data narratives.
• Elevated Google's thought leadership by leading gaming vertical insights for the e-Conomy SEA 2022 report and delivering keynotes at Think Apps Vietnam (>$750M revenue influenced).
• Facilitated strategic planning sessions in supporting ad product initiatives in the Vietnam gaming business, identifying market opportunities and devising a roadmap to unlock $1B in revenue by 2026
• Conducted analysis on topics such as market sizing, genre diversification, IP strategy, audience analysis to pinpoint opportunities, and implemented dashboards to automate various processes.
• Won 4 SEAS Sales Gold Awards for cross functional collaboration, out-of-the-box thinking, resilience and creative solutioning.

Apr 2019 – Mar 2022 · 2 yrs 11 mos · Singapore

• Drove 15%-600% in-app ad revenue growth for 40+ strategic APAC publishers by devising and executing regional growth strategies and delivering consultative insights.
• Developed and presented publisher best practices for ARPDAU & LTV optimization at industry events and in quarterly business reviews.
• Leveraged machine learning to analyze ad unit waterfalls, providing predictive insights and actionable recommendations that maximized publisher revenue.
• Designed and implemented A/B testing frameworks, ensuring statistically significant insights for ad performance optimization.
• Improved operational efficiency by >90%, reducing publisher waterfall setup time from 10+ hours to <20 minutes by creating automation tools for account auditing and optimization.
• Awarded MoPub's "Extraordinary Acts of Awesomeness" bonus (top 2% of employees) for two consecutive years for outstanding performance.

Jul 2018 – Mar 2019 · 8 mos · Singapore & Bangkok, Thailand

• Co-founded game development team to develop HTML5 games.
• Released 10 casual games, gaining 1 million users in 6 months.
• Devised business and product strategy with a focus on optimization for mobile, monetization, virality and community building through competitive analysis of 200 games, persona analysis and play testing.
• Operated on overall art direction, game and level design , UI, sound effects, analytics, project management, outsource management.

Apr 2017 – Jun 2018 · 1 yr 2 mos · Singapore

• Managed relationship with over 20 Japanese strategic partners, establishing transparent and timely communication.
• Presented monthly platform reviews for partners based on data analysis and platform trends, identifying opportunities and proposing solutions to business challenges.
• Worked closely with product team to influence product decisions based on partner feedback.
• Coordinated cross functional teams to ensure successful collaboration events such as Pikachu Outbreak.

Jun 2016 – Mar 2017 · 9 mos · Singapore

• As Scrum Master, delivered hypercasual mobile and AAA game milestones on time, within budget, and to quality standards through close collaboration with product and development teams.
• Maximized development velocity by leading all Scrum ceremonies and resolving key impediments.
• Steered project direction by managing publisher communications, championing game concepts, and incorporating critical feedback.

Nov 2014 – May 2016 · 1 yr 6 mos · Singapore & Hanoi, Vietnam

• Titles: Rage of Bahamut(#1 in 28 countries, 10M users), Three Kingdom Royale(#2 in Japan, 1.5M users)
• Designed numerous new features aimed at improving various KPIs such as DAU and retention rate based on data analysis and user feedback.
• Project managed a team comprising of engineers, artists and QA over 3 geographical locations to ensure the smooth release of features.

Oct 2013 – Oct 2014 · 1 yr · Tokyo, Japan

• Titles: Lord of the Dragons(#1 game in 5 countries, 3M users), Glee Forever!(#1 music game in 15 countries)
• Designed specifications for more than 25 game campaigns using data, outperforming peers by 30 to 50% in revenue.
• Key member of team that successfully transferred operations to the Philippines, making it the highest grossing mobile game in the country. Awarded the Best Team Award by KLab Inc. in recognition.