Feb 2021 – May 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Led marketing for Adobe Experience Cloud across the US & Canada.
• Created impactful content and social media campaigns tailored to regional markets.
• At Cvent, developed expertise in market opportunities and competitive positioning.
• Applied these skills to enhance Adobe’s market presence and boost lead conversion.

Nov 2019 – Feb 2021 · 1 yr 3 mos · Dubai, United Arab Emirates · On-site

• 1. Leading a dedicated team, I provide visionary leadership and strategic direction to drive impactful marketing campaigns and cultivate strong community connections, ensuring alignment with the company's mission and values.
• 2. Leveraging a deep understanding of global market dynamics, I oversee the development and execution of innovative marketing strategies tailored to diverse cultural landscapes, propelling brand recognition and customer loyalty across international markets.
• 3. Engaging closely with local communities, I champion initiatives that resonate with their unique preferences and values, nurturing meaningful relationships and driving positive brand sentiment amidst a competitive landscape.
• 4. Collaborating seamlessly with cross-functional teams, including product development and customer service, I ensure a cohesive approach to marketing and community engagement efforts, delivering a seamless and delightful experience for our customers worldwide.
• 5. Together, we strive to not only deliver convenience and quality through our services but also to build genuine connections and enrich lives through meaningful engagement and collaboration with our diverse global community.

Jan 2019 – Nov 2019 · 10 mos · Riyadh, Saudi Arabia · On-site

• 1. Implemented dynamic, multi-channel marketing strategies for the Middle East market, driving brand visibility and robust customer engagement within the Food and Beverage sector.
• 2. Directed a proficient team of marketing experts, offering steadfast leadership, insightful guidance, and fostering continuous professional growth and development opportunities.
• 3. Conducted comprehensive market research and competitor analysis to understand emerging market trends and consumer behaviors, enabling strategic decision-making and targeted marketing approaches.
• 4. Diligently tracked and analyzed key performance metrics, to understand valuable insights into campaign efficacy and return on investment (ROI), ensuring precision in decision-making and continuous refinement of marketing strategies.

Oct 2017 – Apr 2019 · 1 yr 6 mos · Riyadh, Saudi Arabia · On-site

Feb 2015 – Sep 2017 · 2 yrs 7 mos

• 1. Created and executed marketing campaigns specifically for MENA market, strategically to enhance brand awareness and driving customer engagement within the manufacturing sector.
• 2. Conducted in-depth market research within the MENA region, through data-driven marketing strategies and targeted approaches.
• 3. Cultivate lasting customer relationships, maximizing campaign effectiveness and driving ROI.
• 4. Analyzed key performance metrics, delivering actionable insights, continuous refinement of marketing strategies.

Sep 2014 – Feb 2015 · 5 mos · Dubai, United Arab Emirates · Hybrid