Jan 2024 – Mar 2024 · 2 mos

• 1. Streamlined SEO/SEM with AI tools, ensuring 20% time savings & digital content consistency.
• 2. Optimized HyperX portfolio’s Amazon PDP, increasing Discoverability & Buyability by 25%.

Apr 2023 – Jun 2023 · 2 mos · Gurugram, Haryana, India

• 1. Successfully oversaw the OMEN x Riot partnership, leading key initiatives such as the Valorant League, NPI Launch, and Back-to-College campaigns, demonstrating exceptional partnership management skills.
• 2. Managed a complex ecosystem by effectively coordinating four agencies, overseeing marketing strategies, social content analysis, budgets, and meticulous media calendars.
• 3. Impressed by achieving substantial growth, expanding the online community by over 15,000 followers, showcasing my ability to foster and engage a thriving digital audience.
• 4. Seamlessly bridged online and offline marketing by driving more than 500 product demos, translating digital efforts into tangible results.
• 5. Demonstrated prowess in data-driven decision-making by analyzing social content and audience engagement, providing valuable insights to fine-tune strategies.
• 6. Achieved and maintained a robust online presence through consistently engaging and relevant social media content.
• 7. Effectively managed budgets, ensuring financial responsibility and delivering strong ROI for marketing campaigns.
• 8. Leveraged my marketing acumen to execute successful campaigns that enhanced brand recognition and drove sales growth.

Jan 2023 – Apr 2023 · 3 mos

• 1. Achieved an outstanding milestone by securing a Guinness World Record for the most pledges in 24 hours, leading a successful campaign for SBI Life.
• 2. Generated remarkable visibility with over 1 million impressions for contests while managing RummyCircle's social media accounts, showcasing strong social media management skills.
• 3. Demonstrated data-driven decision-making by analyzing digital impact and providing strategic advice for growth through cross-platform data reports.
• 4. Spearheaded and managed high-impact campaigns, resulting in increased brand recognition and user engagement.
• 5. Leveraged innovative strategies and tactics to drive successful contests, fostering interaction and brand loyalty.
• 6. Proven ability to handle complex data analysis and translate insights into actionable growth strategies.
• 7. Continuously contributed to the success and growth of digital initiatives through dynamic and results-oriented approaches.

Aug 2022 – Apr 2024 · 1 yr 8 mos

• 1. Successfully organized Cultural Events and PR-10, an annual National Level Management and Cultural Fest, demonstrating strong event planning and management skills.
• 2. Managed graphic design and social media marketing, fostering a dedicated base of over 2,000 followers and enhancing the fest's online presence.

May 2022 – Jul 2022 · 2 mos

• 1. Instrumental in enabling over 200 interviews for critical roles in Growth, Partnerships, and Influencer Marketing, showcasing strong talent acquisition and recruitment skills.
• 2. Played a key role in the onboarding process for more than 10 new hires, streamlining their integration into the team and enhancing overall efficiency.
• 3. Achieved a notable 25% increase in job applications through strategic initiatives, such as job posting optimization and employer branding enhancements.
• 4. Actively contributed to content production, further supporting the organization's marketing and communication efforts.

Apr 2022 – Jul 2022 · 3 mos

• 1. Significantly expanded the digital presence of 5+ brands, including Shivalik, Lofy, Curries, Sosyo, TheSolaces, and UFC, through strategic and targeted online marketing efforts.
• 2. Demonstrated expertise in content strategy by increasing the followers of these brands by an impressive 20-25% through the creation of content that was both topical and aligned with the values of hygiene and sustainability.
• 3. Utilized creative and visually appealing graphic design to enhance the brands' online identity, ensuring a cohesive and attractive representation across various digital platforms.
• 4. Collaborated with the marketing team to develop and execute successful social media campaigns, resulting in higher engagement, increased brand awareness, and improved conversion rates.
• 5. Played a key role in tracking and analyzing data to refine and optimize digital marketing efforts, ensuring that strategies remained effective and adapted to changing trends.
• 6. Contributed to the management of online communities, addressing customer inquiries and feedback promptly and professionally, thus fostering positive relationships and enhancing brand loyalty.
• 7. Provided valuable insights and recommendations for ongoing improvements in digital marketing and social media optimization, contributing to the long-term success and growth of the brands.

May 2021 – Jun 2021 · 1 mo

• 1. Crafted comprehensive research reports by conducting in-depth analysis of 5+ competitors and major trends in the co-working space industry, providing valuable insights for strategic decision-making.
• 2. Designed and executed effective Marketing and Public Relations (PR) strategies, resulting in increased brand visibility and engagement with the target audience.
• 3. Played a crucial role in the recruitment process by supporting the hiring of over 50 talented individuals, contributing to the growth and success of the team.

May 2020 – Jun 2020 · 1 mo

• 1. Orchestrated and led impactful campaigns for social causes in 15+ slum areas, making a positive difference in the lives of underprivileged communities.
• 2. Facilitated virtual classes for over 100 students, enhancing their educational opportunities and fostering personal growth.
• 3. Enhanced online visibility by optimizing website content, resulting in increased user engagement and improved search engine rankings.
• 4. Successfully managed social media platforms, growing the online community and maintaining a consistent and positive brand image.
• 5. Organized and executed engaging contests that not only boosted brand awareness but also encouraged user participation and interaction.

Jun 2019 – Jun 2022 · 3 yrs

• 1. Spearheaded the successful organization of over 10 academic events, including the annual management conclave and national competitions, showcasing strong leadership and event management skills.
• 2. Demonstrated a versatile skill set by contributing to various aspects of event management, including graphic design, content marketing, logistics coordination, and optimizing social media presence.