Apr 2025 – Jan 2026 · 9 mos

• As the Director of Design at Zee Entertainment Enterprises, I lead the visual and creative strategy across platforms, from broadcast and digital to marketing and branding. I work with multidisciplinary teams to create engaging, culturally resonant design experiences that strengthen Zee’s identity and connect with audiences across India and the world. My role blends creative leadership with innovation, ensuring our products stay bold, relevant, and unforgettable.

Nov 2022 – May 2025 · 2 yrs 6 mos

• Leading and Managing a team of 60+ multi-disciplinary designers to achieve the business, strategic and revenue goals of Zee through projects ranging from Digital Experiences, B2B Platforms, Strategic IP, AI to Branding & Visual Design.
• Leading the Business Charter of Zee which includes Monetisation, Advertising, Platforms & Ecosystems.
• Contributed towards a revenue generation of Rs. 100+ Crores per quarter through strategic subscription models, improving payment flows, content aggregation and syndication. Improving the previous ARPU to Rs. 700 through systematic payment cycles.
• Establishing the Media E-commerce pillar for Zee5 Platform which will allow users to buy products from the videos on the platform.
• Creation and Deployment of AI tools to improve Media Efficiency and overall Cost Optimisation by Rs. 300+ Crores.
• Leading the Design and Research team with various GTM strategies for Zee's News OTT Platform with a revenue projection of Rs. 500+ Crores.
• Leading the Design team responsible for Zee’s Gaming experiences.
• Designing the Ad System capability for the Zee5 Platform to improve efficiency and maintain consistency of the Ads on the OTT Platform.
• Part of the core team responsible for scaling the Design team, Design Operations, Systems, Process and Culture at Zee.

Mar 2019 – Nov 2022 · 3 yrs 8 mos · Bengaluru, Karnataka, India

• Experience at frog:
• IKEA Video Wall, Madrid & Milan (2019)
- Research, Concept, and Detailed Design • RETAIL: 
Video Wall Design, Content Production, and Media Design for IKEA Madrid’s in-store sofa purchase experience
• Syniverse , New York (2019)- 
Detailed Design • CLOUD: 
Re-designing of the Syniverse website.
• STC, Kuwait (2020)
Research, Concept, and Detailed Design • TELECO
 : Designing STC Kuwait's B2B platforms to improve user engagement and drive sales through the online platform.
• Hygge Energy, India (2020)
Research, Strategy and Detailed Design• GREEN ENERGY
 : Establishing EV Charging ecosystem in India through Hygge’s sustainable Solar Powered Charging stations for EV cars and EV Rickshaws
• Make Your Mark, frog Brand Campaign (2020)
Strategy, Concept, and Detailed Design • GLOBAL : 
Re-inventing the frog brand and evolving the new campaign called “Make your mark” allowing frog to branch out into various forms of media.
• frog Design Website (2020)
Strategy, Concept and Detailed Design • GLOBAL
 : The new frog Design website along with the Make Your Mark Campaign.
• Amway, India (2021)
Research, Concept, and Detailed Design • NUTRACEUTICAL: 
Re-Designing Amway India’s e-commerce website to increase sales during the pandemic and improve the overall digital ecosystem.
• ICICI Prudential Mutual Funds, India (2021 - 2022)
Research, Concept, and Detailed Design • FINANCE
Re-Designing ICICI Prudential’s Mutual fund's platform for Investors, Distributors, and Corporate Clients

Oct 2018 – Jan 2019 · 3 mos · Los Angeles, California

• Media Management, Post Production, Editing, Graphics and Animations for the culture editorial called Backslash.
• Tech Breakdown Video Production, Animation and Motion Graphics for Apple’s Media Art Labs (MAL)
• Technical Sound support and Editing for Grizzly projects.

Jan 2017 – Jan 2019 · 2 yrs · Los Angeles Metropolitan Area

• An Immersive Media Company

Sep 2015 – Dec 2016 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Design Lead for the L&T Financial Services project responsible for the overall digital experience, from strategy to implementation.
• Part of the Lead Design team of Moonraft, designing the customer facing banking
• application for IDFC Bank in Mumbai
• Design Lead for the TVS and Moonraft innovation Labs collaborative projects.

Sep 2013 – Aug 2015 · 1 yr 11 mos · Johannesburg, South Africa

• Part of the on-site UX design team, designing the staff and customer facing banking application for Standard Bank of South Africa in Johannesburg( 2nd Feb 2014 - 31st July 2015.)
• Part of the UX Team responsible for Standard Bank of South Africa’s System Business Releases 5 and 6.
• Part of the User Research and Testing team for Account Management Systems of Business Releases 5 and 6; Product Testing, User interviews and Market Study.

Mar 2013 – Oct 2013 · 7 mos · Pune/Pimpri-Chinchwad Area

• > I was responsible for all the creative and design decisions of the company.
• > Some of the responsibilities were to deal with the clients and understand his requirements.
• > Creative leadership for a team of 35 developers.
• > Includes work on projects that required UX design, Graphic design & Product design inputs.
• > Design solutions at a strategy and business development level.

Jun 2012 – Dec 2012 · 6 mos · Greater Ahmedabad Area

• Graduation project of 6 months.

Jun 2011 – Aug 2011 · 2 mos · Bangalore

• Packaging Design and Product Graphics Design