Priti Shekhar Singh — Co-Founder

I was born in Bihar, educated at Pearl Academy of Fashion, New Delhi, and currently reside in Vijayawada, Andhra Pradesh. Deeply rooted in South Asian culture and aesthetics, my creative journey has been shaped by cinema, pop culture, and a passion for art, food, and literature. With 10 years of firsthand experience working closely with more than 500 designs and techniques , artisans, and various crafts, I founded Label Earthen in 2019 as a niche luxury clothing brand. Since then, I’ve built a thriving community of engaged individuals who celebrate South Asian culture, heritage, and aesthetics through impactful engagement and sartorial storytelling. As an entrepreneur, my primary focus is on creative problem-solving and people management, ensuring seamless execution in product design, creative direction, and marketing collaborations. Through data-driven decisions, I’ve increased customer interaction by 40% and expanded brand reach by 25%, every year since it's inception,solidifying Label Earthen as a leading name in luxury fashion. What drives me is the process—the journey from ideation to execution—and the satisfaction of seeing a vision come to life. Whether it’s designing a product, directing a campaign, or collaborating with clients, my greatest reward comes from meaningful client feedback and delivering measurable excellence. I am drawn to authenticity and humility, while I find non-accountability disengaging. Above all, I am a proud mother of two daughters, and much of my daily learning comes from the process of parenting, which continues to shape my entrepreneurial journey.

Stackforce AI infers this person is a Fashion Entrepreneur with expertise in luxury brand development and cultural storytelling.

Location: Vijayawada, Andhra Pradesh, India

Experience: 6 yrs 10 mos