Adya Niraj

Business Development Executive

Gurugram, Haryana, India4 yrs 11 mos experience

Key Highlights

Expert in digital strategy and performance marketing.
Proven track record in category management and operational efficiency.
Strong legal background with experience in consulting.

Stackforce AI infers this person is a Retail and Fintech specialist with strong capabilities in digital strategy and operational management.

Contact

Skills

Core Skills

Digital StrategyProject ManagementRetail Category ManagementData AnalysisMarket Research

Other Skills

Content StrategyOperationsOperational AnalysisMarketing StrategyGoogle AdsGoogle AnalyticsIT Business AnalysisLegal WritingLegal Document PreparationLegal AssistanceConstitutional LawInternational LawDocument Drafting

About

As a Senior Business Manager at Kuku, I specialize in content strategy and operations. With a focus on driving impactful initiatives, I contribute to the development and execution of strategies that enhance the organization’s content offerings and operational efficiency. Backed by over three years of experience across roles in category management, consulting, and marketing, I bring expertise in digital strategy, platform analytics, and performance marketing. My career is driven by a passion for leveraging strategic insights to deliver value, optimize processes, and enable data-driven decisions that align with organizational goals.

Experience

4 yrs 11 mos

Total Experience

11 mos

Average Tenure

2 mos

Current Experience

Kuku

Senior Business Manager

Mar 2026 – Present · 2 mos · Bengaluru, Karnataka, India

Content Strategy and Ops

Content StrategyOperationsDigital StrategyProject Management

Goboult

Marketing Consultant

Aug 2025 – Nov 2025 · 3 mos · Gurugram, Haryana, India · On-site

Blinkit

Senior Category Manager

Aug 2024 – Aug 2025 · 1 yr · Gurugram, Haryana, India · On-site

Increasing product & category growth
Platform analytics to provide insights on new product development (assortment curation), assessment and facilitation of growth in new cities and new product / category launch assessment and rationalisation
Increasing supply chain & warehouse efficiencies
Conducting EDI integrations with all Blinkit vendors / brands for ordering and warehouse inbound automation
Inventory Health
Pan India identification and liquidation of slow moving stock through promotional offers, sale days, etc.

Retail Category ManagementProject ManagementOperational AnalysisData Analysis

Kearney

Consultant

Jun 2022 – Aug 2024 · 2 yrs 2 mos · India

Worked on diverse projects across various industries:
Financial Services: Market entry strategy for a digital insurance company, fraud detection solution delivery for insurance firm, market study & customer landscaping for a player launching a B2B EV leasing business in India
Consumer Goods: Indirect cost optimization strategy, study on latest technologies across retail value chain
NGO / NPO: Organization design & regulatory recommendations for org. registration

Digital StrategyData AnalysisMarket ResearchMarketing Strategy

Unilever

Sales And Marketing Intern

Apr 2021 – Jun 2021 · 2 mos

Performance Marketing:
Design & implementation of performance marketing strategy for 2 products (choice between Google Ads, Amazon DSP & Meta, channels, collateral efficiency, refined communication, etc.)
Continuous optimization (tracked metrics by conducting analysis of large volume of data to generate insights)
Product launch strategy:
Designed new product launch strategy basis market & consumer study (primary & secondary research)