Sep 2022 – Jul 2025 · 2 yrs 10 mos · Pune, Maharashtra, India · On-site

• Led the end-to-end Go-to-Market (GTM) strategy for four global media and SaaS brands; personally developed positioning, audience segmentation, and cross-channel messaging that significantly accelerated lead generation and market penetration.
• Managed a $500K+ annual budget, directly executing and optimizing multi-channel paid campaigns across Meta, Google, LinkedIn, and Instagram, TikTok—achieving a 277% increase in conversions, a 52% lift in CTR, and a strategic reduction in CPC.
• Directed website strategy and personally managed technical SEO audits and content repurposing via GA4, Google Search Console, and SEMrush; resulted in a 30% increase in resource page traffic and an uplift in domain authority.
• Produced cornerstone assets (whitepapers, eBooks, and landing pages) mapped to the buyer journey; implemented A/B testing on CTAs and page layouts to boost engagement and campaign ROI.
• Spearheaded an Internal Branding Program, aligning internal culture with external positioning; worked cross-functionally to ensure 100% brand consistency across web, social, email, PR, and thought leadership touchpoints.
• Designed and automated executive dashboards for C-suite and board reporting; utilised consumer insights and real-time performance data to reallocate spend, maximizing channel efficiency and competitive advantage.
• Led and empowered a cross-functional team of 30+ specialists (marketers, developers, and designers) across the US, UK, and Middle East; fostered high performance through asynchronous workflows and mentorship.

Dec 2020 – Sep 2022 · 1 yr 9 mos · Pune, Maharashtra, India · On-site

• Led the end-to-end production of a global video interview series and product explanatory videos; managed storyboarding, scripting, and voiceovers to build industry credibility and support early-stage demand generation.
• Developed and executed brand-aligned content strategies across paid media; collaborated with design and performance teams to optimize campaign structures, resulting in notable increases in email engagement.
• Managed brand storytelling and executive visibility campaigns reporting directly to the CMO; initiated global PR relationships and referral partnerships that significantly increased industry presence and product adoption.
• Conducted deep-dive market and competitor analysis to inform creative direction and content positioning; identified key trends that shaped quarterly campaign themes and marketing objectives.
• Implemented a scalable Employee Advocacy Program for LinkedIn; aligned internal messaging with the brand voice to boost organic social reach across leadership accounts and increase overall brand visibility.
• Played a core role in quarterly content calendar planning; synchronized thought leadership with product updates to improve campaign consistency and ensure strict adherence to delivery timelines.

Aug 2020 – Nov 2020 · 3 mos · Cardiff, Wales, United Kingdom

• Executed targeted digital and print marketing campaigns across Europe and the Middle East, driving a 28% increase in international student inquiries during a peak recruitment cycle.
• Conducted a comprehensive website audit and content refresh using Google Analytics; implemented UX improvements on international landing pages that significantly increased lead-to-enquiry conversion rates.
• Personally produced high-impact creative content for social media and email newsletters, achieving a 40% uplift in engagement by tailoring messaging to diverse cultural demographics.
• Supported the planning and delivery of virtual and on-campus promotional events; managed stakeholder relationships with agents and regional partners to enhance the academy's global visibility.
• Ensured 100% brand consistency across all academic publications and digital touchpoints while managing the local style guide and image library.

May 2019 – Jul 2019 · 2 mos · India · On-site

• As an Event Organizer for Government ITI, I oversaw the end-to-end coordination of seasonal public events aimed at fostering community engagement and local participation. My role involved strategic planning, stakeholder coordination, vendor management, and communications, ensuring that each event was executed seamlessly while aligning with broader cultural and educational objectives.
• Key Achievements:
• Managed logistics, scheduling, and administration for a busy multi-event calendar, ensuring timely execution and resource efficiency.
• Collaborated with artists, advertisers, and local influencers to co-create culturally relevant experiences that drew strong community attendance.
• Built strategic partnerships with vendors, venues, and sponsors to reduce costs and expand promotional reach.
• Secured new partnerships through proactive networking and on-ground engagement with regional media, educational institutions, and service providers.

Apr 2019 – Jun 2019 · 2 mos · India · On-site

• During my internship at Niction Tech, I supported the marketing team in executing multi-channel campaigns, engaging with influencers, and gathering customer feedback to improve digital experiences. I gained hands-on experience across social media, email marketing, paid media, and customer communications while consistently contributing to team performance and creative strategy development.
• Key Achievements:
• Contributed to end-to-end campaign execution across email, Facebook Ads, and Google Display Network, helping generate new leads and drive brand awareness.
• Supported influencer marketing outreach and coordinated collaborations across platforms such as Instagram, Facebook, and YouTube.
• Facilitated customer satisfaction surveys and conducted follow-up communications, helping reduce dissatisfaction touchpoints and improve brand perception.
• Proposed and implemented new internal practices for campaign tracking and content brainstorming, adopted across the broader team.
• Consistently met short- and long-term performance goals, including daily outreach quotas and campaign deliverables.

Apr 2018 – Jan 2019 · 9 mos · India

• As a Business Development Executive Intern at Auliso, I was involved in supporting the sales and marketing team through strategic proposal development, campaign planning, and client engagement. My role provided early exposure to B2B marketing processes, documentation handling, and stakeholder communication, helping me build a foundation in both business development and digital marketing within a professional setting.
• Key Achievements:
• Assisted in preparing over 20 business proposals and sales decks for internal approval and client presentations, contributing to improved win rates for SME accounts.
• Supported the creation of marketing plans that complied with industry regulations and company policies, with a focus on ethical B2B practices.
• Maintained and updated internal databases, ensuring all documentation and lead records were accurate and up-to-date.
• Responded to client enquiries across phone, email, and face-to-face interactions, helping enhance relationship management and frontline communication.
• Collaborated with senior marketing staff to draft promotional content and materials, contributing ideas for campaigns and outreach initiatives.