Jul 2015 – Dec 2015 · 5 mos

• New business development
• Liaise and speak with any client prospect leads (from inbound inquiries) for introductory calls/meetings
• Generate new client leads
• Manage client opportunities end-to-end: crafting proposals, negotiating deals
• Establish business roadmap to ensure achievement of client’s programme goals
• Develop and maintain longer-term relationships with key stakeholders in your account portfolio, acting as their trusted advisor
• Develop and effectively communicate the value proposition of Visual Marketing and Visual discovery to prospective and existing clients
• Apply strategic, annual roadmaps for client activity with clear targets to drive revenue
• Identify expansion opportunities and collaborate with wider BD team to ensure growth attainment and footprint increase
• Contribute thought leadership and best practice around Blippar technology as a new and disruptive tech with far-reaching implications for brands
• Passionately evangelize about Blippar and its position as the pioneer of this revolution for clients
• New business development
• Liaise and speak with any client prospect leads (from inbound inquiries) for introductory calls/meetings
• Generate new client leads
• Manage client opportunities end-to-end: crafting proposals, negotiating deals
• Establish business roadmap to ensure achievement of client’s programme goals
• Develop and maintain longer-term relationships with key stakeholders in your account portfolio, acting as their trusted advisor
• Develop and effectively communicate the value proposition of Visual Marketing and Visual discovery to prospective and existing clients
• Apply strategic, annual roadmaps for client activity with clear targets to drive revenue
• Identify expansion opportunities and collaborate with wider BD team to ensure growth attainment
• Contribute thought leadership and best practice around Blippar technology as a new and disruptive tech with far-reaching implications for brands

Mar 2014 – Jun 2015 · 1 yr 3 mos · Gurgaon, India

• Lead Reckitt Benckiser and Abbott India business for Cheil.
• Successfully planned and executed end to end(Digital and Onground) global campaign(Give Live a Hand) for Dettol, the campaign got executed in 32 countries in 8 different languages.
• Key Responsibilities:
• Account Management
• Manage overall agency /client relationship providing strategic input while guiding teams towards the achievement of client objectives
• Create effective digital strategies and work collaboratively with the planning and creative teams to develop and execute digital strategies
• Manage program execution and financial performance while ensuring that overall strategy is sound and on point
• Build teams, think strategically and develop successful client-agency relationships
• Establish rapport and maintain long-term relationships with client champion and executives
• Ensure tactical alignment with stated goals, objectives and strategy
• Prioritize & set expectations on key deliverables
• Effectively manage projects to deliver on Cost, Quality, and Timing targets
• Responsible for the support, enhancement and engagement aspects CRM programs for Client.

Oct 2013 – Feb 2014 · 4 mos · Gurgaon, India

• Strategic Planning
• Devise complete social media and digital strategy for brands
• Social media content planning in line with brand objectives
• Suggest social platforms to for the brands
• Accounts handled – Mahindra 4 wheelers, Mahindra LYLF, Mahindra Life Spaces, Vaseline, Ceat Tyre, Be Idiot Safe, Ceat Cricket Rating, Pizza Hut, Vivel, Snickers, ACC, Sony Max
• Analytics & Insights
• Drive insights (consumer, market, product etc.) for the clients
• Analyze social media channels, user conversation around brand & category
• Define, measure and drive target KPIs for each campaign or plan
• Proficient with industry standard tools, SAP-Netbase, Radian6

Jul 2011 – Oct 2013 · 2 yrs 3 mos · Gurgaon, India

• Established & managed “The Joint”, an Italian cuisine café in Gurgaon including all marketing,
• finance, operations and digital marketing for the café
• o Awarded the People’s Choice Awards for “Best Breakfast Place in Delhi/NCR” by Zomato
• o Grew the social presence of the brand to over 1000 fans through effective content &
• marketing strategy

Apr 2011 – Oct 2013 · 2 yrs 6 mos · Gurgaon

• Strategic Planning
• Devise complete social media strategy for brands
• Devise campaign plans (product launch, brand campaign, apps etc.) for multiple brands
• Key Areas - Social Media, Website, CRM, Mobile, Analytics
• Accounts handled – Xbox, Windows Phone, Microsoft India, Office 365, Ed-vantage India, Internet Explorer10, Pizza Hut, KFC , Bacardi, and ITC – Wills Navy Cut
• Content Strategy & Creation
• Plan & create content on social media platforms for multiple brands
• Create travelogues for Mahindra XUV 500, Club Side tours and travel and Oktatabyebye.com
• Digital Ideation for branded campaigns
• Project Management
• Ensuring seamless delivery of digital development work for Hungama like mobile app, website development, Social Media apps and other digital activations like augmented reality, QR Codes etc.

Jul 2005 – Apr 2011 · 5 yrs 9 mos · Mohali

• Planning
• Develop plans which included sales volume projections, resource utilization and other process metrics
• Manage and plan resource to enhance team efficiency
• Develop and enhance processes to improve process efficiency and optimize resources and cost
• Analytics
• Analyze customer data to identify trends and insights on customer service and complaints
• Measuring and analyzing performance metrics to improve overall performance outputs
• Team management & Training
• Manage team, keep adept with the latest initiatives and share it with the team
• Managing and enhancing team skills by training in respective areas like analytics, working on tools to industry knowledge and insights