Aug 2022 – Present · 3 yrs 9 mos

Aug 2020 – Aug 2022 · 2 yrs

• Leading a team of high performing talent brand marketers across APAC, India and EMEA.
• Leading employer brand strategic programs.
• Stretch assignment to drive our the global expansion strategy for Talent Acquisition.

Oct 2018 – Aug 2020 · 1 yr 10 mos · Australia

• My goal is to inspire and cultivate excellence within our team of consultants who specialise in brand, digital media, insights analytics and recruitment marketing. Setting the bar high, we collectively build a path to achieve both customer and sales success. Leveraging the power of data and insights, we consult and activate strategies across the talent lifecycle – employer branding, recruitment marketing and talent engagement.
• Highlights / Awarded opportunities:
• Most Valuable Player (MVP) Australia, 2019
• Change Management, Growth Mindset, Toast Masters classroom training's
• Keynote Presenter at 'People Leaders in Retail Conference', 2019
• Pioneering innovative Global Solutions Repository, 2019
• Panelist Presenter at Melbourne's 'Talent Connect on Tour', 2018
• 'Secondment' for LTI New Product Consultant (during employee's relocation), 2018
• Talent Connect Conference, 2018

Oct 2018 – Aug 2020 · 1 yr 10 mos · Australia

• Partnering with our largest Enterprise customers across Australia & New Zealand, I provide consultation on LinkedIn's most strategic talent solutions including, leveraging data and insights to inform business and hiring decisions; plus building robust employer brand and talent attraction strategies.
• My scope spans strategic planning, sales enablement, new product Go To Market, product expertise, digital advertising, data analysis, content marketing, media planning, brand assessment, campaign scoping and improvement recommendations.
• Within this role, I carry an overlay quote for our LinkedIn Talent Insights platform and Media solutions. Relationships are core to this success – with customers, industry experts, the sales field, cross-functional partners, global peers, team members, and unparalleled support from leadership.

Nov 2016 – Oct 2018 · 1 yr 11 mos · Australia

• I bring my passion and depth of experience {full-spectrum employment marketing and communications} to our client partners.
• In my role, I provide organisations with strategic advise and consultation around building their talent brand, strengthening talent communities and rich candidate communications, improving talent pipelines, or all of the 'above'. Being a competitive-spirit, I thrive when it comes to challenging circumstances and love to conquer the unachievable; by immersing into the organisation, understanding their unique objectives, audiences and challenges faced.
• I'm a huge numbers-nerd, so it's important to me that clients achieve effective and efficient outcomes based on their individual goals and journey to date (i.e. identifying measurable objectives, setting benchmarks, analysing the data, reporting ROI as well as other sophisticated metrics - to ensure continuous improvement).
• Highlights / Achievements
• Co-Author of Graduate Playbook, 2018
• Published Insights & Branding article, 2018
• Content Marketing Webinar presenter, 2017

May 2011 – Nov 2016 · 5 yrs 6 mos

• I led the account service team across Employer Branding, Government and Commercial Marketing portfolios involving key account direction (including financial responsibilities - forecasting, budgeting and reporting), negotiation and management of commercial contracts, brand management, project/ campaign development and implementation, TTL and digital campaign execution, international campaigns, management of marketing collateral and execution, website build strategy and content management, social media, copy-writing and editing, event management, methodical project analysis and evaluation of ROI, managing a team and overseeing the daily service delivery across all accounts, collaborating with agency subject-matter-experts to deliver full service employer brand strategies (qualitative and quantitative research, creative and digital strategy/ development, media planning and buying)
• Employer Branding end-to-end: EVP research, strategic frameworks & implementation
• Recruitment Marketing Campaigns (local, national and international)
• Graduate Talent Attraction (including event management, logistics and distribution)
• Employee Engagement + Retention Strategies (including internal communications)
• Commercial (B2B & B2C e.g. CRM Strategy, Education, Activation, Retention and Analytics)
• Government Communications (brand development, community awareness/ education/ engagement/ activation)
• Media + Key Communications (strategy, negotiation, buying, implementation & analytics)
• Analytics and Measurement (benchmarking, ongoing audit & post campaign/project)
• Key highlights during my time include being a part of the prestigious Y&R Group Rising Star Program, winning awards for the Most Integrated Marketing Campaign (Mars) and Best Online Digital Strategy (NAB) at the AAGE, seeing amazing success with campaigns and projects, implementing a tonne of new clients over my tenure, and working with such a great 'family' at a national level!

Aug 2010 – May 2011 · 9 mos

• Reed Specialist Recruitment is a provider of permanent, contract, temporary and outsourced recruitment solutions and HR consulting.
• Build, execute and analyse marketing campaigns across website, eDM, digital advertising, DM, promotional branding
• Develop corporate collateral aligned to brand guidelines – B2B, B2C and internal
• Launch the Reed Korea brand (multi-language)
• Developing the company’s Employer Brand proposition – APAC, Middle East and European offices
• Event management and corporate sponsorships
• ETHIOPIAID Ambassador

Jun 2009 – Aug 2010 · 1 yr 2 mos

• > As per responsibilities of Marketing Manager position (promoted)

Sep 2008 – Jun 2009 · 9 mos

• Reporting into the State Manager for Victoria, responsible for administrative duties and marketing start-up including negotiation and authorizing commercial advertising/ vendor contracts; website management (CMS), copywriting; B2C digital campaigns and engagement campaign initiatives (e.g. referral schemes, satisfaction surveys and analysis); CRM/Loyalty Programs; and B2B proposals, tenders, presentations, and marketing materials.

Jan 2001 – Sep 2008 · 7 yrs 8 mos

• Career highlights at the Beijing 2008 Olympic Games as Program Manager for QANTAS and Australia Post Hospitality Event Programs; and the Melbourne 2006 Commonwealth Games as Event Manager.