Ritu Hathi

Co-Founder

Mumbai, India7 yrs 10 mos experience

Key Highlights

10 years of diverse marketing experience.
Expert in category growth and brand management.
Proven track record in driving ad revenues.

Stackforce AI infers this person is a Marketing Expert with a focus on E-commerce and Brand Management.

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Skills

Core Skills

Marketing StrategyBrand ManagementBusiness DevelopmentMarket ResearchBusiness Strategy

Other Skills

Category marketingGrowth strategyBrand P&L managementAd revenue generationProduct Launch ManagementMarket AnalysisCategory Growth StrategyAdvertisingRetail Data AnalysisClient ConsultationStrategic Business PlanningData AnalysisClient ManagementMarketing ResearchPublic Relations

About

10 years of core marketing experience, ranging from research, to brand management to categories. Have been lucky to work in some of the best Ecom retail, Brand and OTT companies.

Experience

7 yrs 10 mos

Total Experience

1 yr 8 mos

Average Tenure

11 mos

Current Experience

Up&run

Co-Founder

Jun 2025 – Present · 11 mos

Building functional electrolytes

Nykaa

Senior Category Manager

Nov 2021 – Mar 2024 · 2 yrs 4 mos

Category marketing and growth for bath and body, fragrance, wellness
Part of private label marketing- managed 16 launches and also growth strategy for nykaa cosmetics and kay beauty
Took over wellness category in November to drive awareness of nykaa wellness
1.helped increase category conversation thus resulting in ad revenues and gmv numbers.
Given additional categories- bath and body and fragrances to continue with growth initiatives to drive ad revenues and revenue for brands
successfully planned key focus across each categories to generate demand and also have the first mover advantage in identifying trends
Managing brand P&L and ensuring TOTs in place
strategic approach to ensure numbers are met via planning of visits, cart ads and conversion along with ROAS

Category marketingGrowth strategyBrand P&L managementAd revenue generationMarketing StrategyBrand Management

Beiersdorf

Brand Manager

Jan 2020 – Mar 2021 · 1 yr 2 mos · Mumbai, Maharashtra, India

Ht media ltd

Manager- Brand Solutions

Mar 2018 – Jan 2020 · 1 yr 10 mos · Mumbai Area, India

Nielsen company

Product Specialist

Apr 2015 – Nov 2016 · 1 yr 7 mos · Mumbai Area, India

FMCG Client Base, managing End to End queries from the Retail perspective and analyzing retail data specifically for Marico's Hair Oil & Foods Category
Key highlights:
Focus on Category Learnings & work on effective analysis(reach/assortment) presentations every quarter, helped client track & take actions in in-stores performances/ promotions across regions vis-à-vis competition
Consult client basis Share loss, opportunity trend & post launch Analysis
Build exhaustive briefs for Clients Strategic Business planning to pan out pathway for a year long strategy
SPOC for planning & competitive analysis on Go To Market strategy for clients brand portfolio
The role demands to have close interaction with Brand, CMI & Sales team

Retail Data AnalysisClient ConsultationStrategic Business PlanningMarket ResearchBusiness Strategy