Edward Barnett

CEO

New York City, New York, United States30 yrs 9 mos experience
Highly Stable

Key Highlights

  • Award-winning leader in marketing and sales.
  • Pioneered social network theory in pharmaceuticals.
  • Extensive experience in launching over 35 products.
Stackforce AI infers this person is a Healthcare Marketing and Sales Leader with extensive experience in pharmaceutical product launches.

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Skills

Other Skills

Sales ManagementStrategyCross-functional Team LeadershipBusiness DevelopmentMarketing StrategyForecastingProduct LaunchLeadershipStrategic PlanningMarketingStart-upsBusiness PlanningManagementBusiness AnalysisMarket Research

About

Inspirational and Award winning Marketing and Sales Leader with a demonstrated record of success and expertise in developing marketing strategies and tactical plans that deliver results. Strategically focused, creative problem-solver that has been recognized for building innovative sales and marketing tools that drive revenue. Pioneered the use of social network theory in the pharmaceutical industry to drive dramatic sales growth and return on investment. Forward thinking and motivational leader with proven success in building commercial organizations and high performance sales teams. Recognized for building extensive Leadership and Employee Development programs. Demonstrated ability to create collaboration and teamwork across internal and external teams and drive process improvements throughout organizations. Global Marketing and pricing experience that included writing global marketing and launch plans, building advocacy and opinion leader development programs, managing advisory boards, creating promotional materials, building global forecasting models and creating pricing and reimbursement strategies. Extensive launch experiences (>35 products) as well as broad therapeutic (>50) experiences in Cardiovascular, Diabetes, Pain, Respiratory, CNS, Dermatology, Oncology, Obesity, Osteoporosis, HIV, GI and others.

Experience

30 yrs 9 mos
Total Experience
4 yrs 3 mos
Average Tenure
10 mos
Current Experience

Inovalon

Senior Vice President Sales (Insights)

Jul 2025Present · 10 mos · Coopersburg, PA · Remote

Healthverity

Vice President Commercial Solutions

Apr 2024Jul 2025 · 1 yr 3 mos · Philadelphia, Pennsylvania, United States · Remote

Symphony health

Vice President of Sales

Jun 2019Apr 2024 · 4 yrs 10 mos · Bluebell, PA

  • Vice President of Sales for a Leading Health Information Technology Company. Led a team of 9 National Account Directors that support the healthcare data and analytical needs for the pharmaceutical and biotech industry.

Conduent

Sr. Client Partner - Pfizer

Dec 2018Jun 2019 · 6 mos · Somerset Nj

  • Responsible for delivering PAP & HUB services focused on patient and provider centricity and operational excellence.

Syneos health commercial solutions (previously inventiv health commercial solutions)

Sr. Vice President of Sales

Sep 2011Sep 2018 · 7 yrs

  • Extensive experience in building high performance sale teams for multiple health care markets including; Pharmaceuticals, Dental, OTC, Medical Device and Animal Health. Provided executive leadership, vision, and strategic direction to 14 National Business Directors, 100+ Managers and over 1,500 representatives across 40 teams. Developed a comprehensive, best in class, Leadership Development program that has created a Strategic advantage for inVentiv. Built strong C-level relationships by delivering innovative commercial solutions, providing industry best practices and delivering effective sales strategies to our clients.

Priority solutions international / thermo fisher scientific

Head of Sales & Marketing

Jul 2010Sep 2011 · 1 yr 2 mos · Swedesboro, Nj

  • Managed all sales and marketing efforts for the Life Science, Pharma and Government sales groups. Responsible for setting the company’s vision and strategy and developing marketing services and channel marketing programs that acted as revenue-drivers for the business and fuel company growth. Responsible for tier 1 house accounts.

Roi2

Executive Vice President Marketing & Solutions

Oct 2008Aug 2010 · 1 yr 10 mos · Weston, Virgina

  • Designed the marketing, positioning, and selling strategies for the company. Sold industry leading Business Intelligence software (SAS) and research and delivered customized consulting services and solutions to VPs, Directors, and Managers in clinical, marketing, and sales at biotech and pharmaceutical companies. Led a sales team (3 VPs) and managed multiple accounts across marketing, research, medical affairs and clinical. Provided commercial consulting services to clients.

Merck

4 roles

Director, Strategic Initiatives, Physician Network Strategies

Promoted

Aug 2002Oct 2005 · 3 yrs 2 mos

  • Developed organizational expertise in network theory and analysis. Led development of integrated Physician Network Strategy for USHH to leverage "physician networks" and enhance effectiveness of selling efforts. Created strategic partnerships with external leaders in network theory and built internal Social Network Analysis and modeling capabilities for the organization. Created data distribution strategies, implementation plans, sales and marketing decision support tools, and Medical Education scheduling tools to maximize sales and marketing efforts. Designed initiatives and tactics for activating physician networks and integrating network information into launch plans. Developed bibliometric mapping capabilities used to identify key therapeutic experts as well as identify potential patents that may be valuable for development of future compound.

Business Manager

Nov 1998Aug 2002 · 3 yrs 9 mos

  • Managed 13 reps to deliver superior sales ($78 MM); provided coaching / training on selling and business analysis. Delivered outstanding performance and lead the region in share and share change in multiple products.

Senior Director National Sales Group

Promoted

Oct 1995Oct 2008 · 13 yrs

  • Designed and led national team of 13 managers and 152 representatives to launch new products and indications. Launched two diabetes products: Januvia® and Janumet® and launched Singulair AR. Led the team through four major realignments to support product launches. Successfully managed change while significantly exceeding performance goals by aligning and motivating the team around market opportunities.

Worldwide Product Manager

May 1995Nov 1998 · 3 yrs 6 mos

  • Developed and managed worldwide marketing efforts for anti-migraine product Maxalt® including branding, clinical trials (CDSP), launch detail aid, forecasting, market research, opinion leader programs, pricing, promotional materials, publication plans and briefs, and worldwide registrations.
  • Wrote marketing plan, developed worldwide marketing strategies, and created promotional launch materials for Maxalt. Drove fourth market entry to second leading brand worldwide within 24 months.
  • Created and implemented integrated Opinion Leader Development plan, resulting in strong global advocacy. Developed patient based forecasting model to assist countries with forecasts and pricing analyses. Member of cross-functional project teams responsible for coordinating efforts, maximizing overall commercial potential, and meeting product registration and pricing requirements in various markets.

Education

The Wharton School

Finance & Accounting

Jan 2005Jan 2005

Moravian University MBA

MBA

Jan 1989Jan 1992

Moravian University

BA — Busness & Marketing

Jan 1984Jan 1988

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