Arun Srinivas

CEO

Bengaluru, Karnataka, India29 yrs 3 mos experience

Highly Stable

Key Highlights

Led billion USD P&L management across multiple industries.
Expert in driving innovation and revenue in tech and consumer goods.
Proven track record in leading large teams and strategic initiatives.

Stackforce AI infers this person is a leader in Consumer Tech and Mobility sectors with extensive experience in P&L management.

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Skills

Other Skills

Brand ManagementBrand EquityBrand DevelopmentAdvertising ManagementSales ManagementRetailP&L ResponsibilityMarketing StrategyBusiness StrategyFMCGTeam ManagementManagementMarketing ManagementStrategyMarketing

About

30 years of experience in leading & building Billion USD P&Ls with large teams; domain expertise in CPG & consumer-tech industries in Sales, Brand Marketing & Advertising, Digital Marketing. Strength in leading and managing large teams. Investing experience across consumer categories in the private equity space and working in a new age startup has helped broaden my perspective. Currently heading Meta in India, responsible for the entire charter of driving the business, revenue and innovation across the family of apps working with customers, partners and developers. Specialties: Digital Marketing, Internet, Mobility, Consumer Goods, Consumer Tech, Skin Care, Makeup, Foods, Tea, Coffee, Private Equity, P&L, Marketing, Brands, Brand Building, Advertising, Modern Trade, Retail, Sales, Distribution

Experience

Ola (ani technologies pvt. ltd)

COO and Global CMO, Ola Mobility

Jul 2019 – Sep 2020 · 1 yr 2 mos · Bangalore

At Ola, I head the India business, responsible for full P&L - GMV and EBIT. I lead globally the following functions - Marketing, Revenue, Support & Experience and all Mobility Categories (Cabs, Bikes, Autos). Helmed the Ola London business launch and in 4 weeks we were the #2 ride hailing company in London.

Westbridge capital partners

Operating Advisor

Feb 2017 – Jun 2019 · 2 yrs 4 mos · Bengaluru, Karnataka, India

Lead consumer vertical within the $ 3 bn PE firm, that has invested in growth stage companies in India. I lead evaluation of both new investment opportunities and help existing portfolio investments to operationally scale up on distribution/marketing. Led the team that invested into 2 Indian Personal Care companies- Vini Cosmetics (Fogg Deos etc, which was India’s largest private investment in the FMCG space), and Enrich Salons. I serve on the board of these companies as an advisor (in Vini) and board member (on Enrich).

Unilever

9 roles

Category Vice President - Foods South Asia

May 2014 – Jan 2017 · 2 yrs 8 mos

Member, Foods Global Board, Unilever
Member, South Asia Board, Hindustan Unilever
Member and Leader, Regional Foods South Asia
Responsible for the Foods business of South Asia - topline, market share and bottom line. Led creation of marketing mixes on Foods category for India, Pakistan, Sri Lanka and Bangladesh. These involve developing and launching new products as well as creating advertising for the same on brands like Knorr, Kissan, Blue Band and Astra Margarine.

Vice President - Skin Care & Makeup

May 2012 – Apr 2014 · 1 yr 11 mos

As the head of the Skin Care & Makeup business I am responsible for the topline and P&L delivery of the category - which includes brands like Fair&Lovely, Ponds, Vaseline and Lakme. The Skin care category includes creams, lotions, talcs and makeup. Managed several launches and restages of brands.

Vice President - Beverages

Aug 2009 – May 2012 · 2 yrs 9 mos

As Category head, responsible for the Topline and P&L delivery of the Beverages categories of HUL - Tea and Coffee. Managed brands like Red Label, Taj Mahal, Lipton, Bru, Taaza and 3 Roses.

General Manager - Customer Marketing

Promoted

Sep 2008 – Aug 2009 · 11 mos

General Manager - Modern Trade

Sep 2006 – Aug 2008 · 1 yr 11 mos

Headed Account Management Vertical for Modern Trade for the whole of the Unilever business. Managed global accounts like Walmart, Tesco, Metro, and large local chains like Reliance, ABRL, D Mart, Furure Group etc