Abhishek Elango — Business Development Executive

I sold my first product in school, LED lights for ₹10 from my uncle’s shop and sold them for ₹30. Followed by pocket perfumes, Second-hand cycles, OEM Guitars. I was also trying to be a YouTuber failed at it (Got bullied for it in college) But that phase quietly taught me something powerful: how to write, shoot, and edit stories people don’t skip. In 2022, during my second year of college (did my UG in Biotechnology wanted to become a Scientist back then), I interned at DCV. That’s where things clicked. I discovered UGC ads and realised storytelling + performance = magic for D2C brands. I started freelancing with an agency and worked on UGC ads for brands like Frido, Ghar Soaps, and more. Post-graduation, I joined the same agency as a Senior Videographer & Editor, that’s where I went deep into understanding how performance marketing and CREATIVEs work. There I got the opportunity to build conversion-focused UGC ads for brands like Emma Mattresses, Frido, Adil Qadri, Neon Attack, Sneakinn, Arabian Aroma, Bummer, Bare Anatomy, Tynor, Caresmith, Setu, MyMuse, Rabitat, Be Me, FCL, Fixderma and many more. Today, I’m building Fable Labs. A UGC Ads agency built on one belief, Every great ad is a fable. Not with a moral but with creative experiments scroll-stopping hooks, fun storytelling, strong visuals, and constant experimentations designed to increase conversions, lower CAC, and scale brands. From selling LEDs in school to building stories that sell at scale. Still learning. Still experimenting. Still obsessed with storytelling. 🔮 Building Fable Labs | UGC Ads for D2C brands 📩 Let’s build Extraordinary UGC ADs people buy from.

Stackforce AI infers this person is a creative storyteller specializing in UGC ads for D2C brands.

Location: Mumbai, Maharashtra, India

Experience: 2 yrs 3 mos