Jun 2024 – Aug 2024 · 2 mos · Bangalore Urban, Karnataka, India · On-site

• Building personalized and guided CAT prep platform.

Aug 2023 – Jun 2024 · 10 mos · India · Remote

• Developed product roadmap for social feed for foodies to discover & save restaurants, scaled to 12K MAUs in 5 months
• Conducted 70+ user interviews to prioritize pain points, released MVP with UGC driven restaurant discovery in 1 month
• Drove ~50% MoM growth in activation rate by identifying & plugging root causes for drop offs during user onboarding
• Conducted A/B tests to optimize UX for saving restaurants, boosting feature retention rate by 155% in 3 months
• Devised LLM based content tagging model to improve feed relevance which improved engagement rate by ~20%
• Identified power user cohorts for food delivery, achieved ~50% MoM growth in LTV/CAC ratio for these cohorts
• Achieved ~20% growth in AOV by implementing personalized restaurant recommendations based on feed activity
• Setup journey based notifications in Clevertap from user journey analysis driving 22% MoM growth in order frequency
• Analyzed in-app actions to define user personas for optimizing ads targeting to achieve ~40% reduction in CAC
• Led cross-functional collaboration with design, engineering, marketing & operations teams to launch 30+ app releases
• Defined KPIs & built dashboards (using Mixpanel & SQL) to regularly track feature impact & guide product strategy

Apr 2023 – Aug 2023 · 4 mos

• Managed product lifecycle of lead management system to drive ~3x AUM growth to INR 100Cr (from INR 30Cr)
• Redesigned lead conversion workflow by discovering 10+ process blockers from field executive interviews
• Developed MVP using Airtable and Zapier in 2 weeks & orchestrated 100% adoption across 4K+ locations
• Improved lead conversion rate by ~40% through feedback collation and iterative product improvements
• Achieved 100% MoM growth in disbursals in 3 months through rigorous KPI and SOP adherence tracking
• Coordinated product roadmap planning (features, key metrics) for scaling LMS with engg., UX & analytics
• Devised & executed Go-to-market strategy for Renewals program bringing INR 60Cr+ in incremental disbursals
• Conducted A/B tests on 1M+ users to design & optimize 5 user journeys improving loan approvals by ~60%
• Identified critical process latencies through funnel analysis to achieve ~70% reduction in user journey TAT
• Managed cross-functional collaboration with analytics, engg. & sales to rapidly deploy & evaluate features
• Benchmarked best practices through competitor analysis on 15 players which doubled NPS (30% to 60%)
• Integrated 3rd party Collections Management System (CMS) to achieve ~30% increase in collections efficiency
• Compared 3 major CMS providers in India over 50+ parameters to assess technical & commercial viability
• Planned pilot roadmap (implementation plan & success criteria) which achieved ~50% reduction in NPAs

Apr 2022 – Apr 2023 · 1 yr

Jan 2021 – Apr 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Devised GTM strategy for digital payments player in MSME space targeting 10M merchant onboardings in 5 yrs
• Analyzed 600k+ survey data points to assess key pain points, user personas, customer journeys & KPIs
• Collaborated with C-suite to design and launch the product in 1 yr which scaled to 5M+ merchants in 1 yr
• Designed UI/UX & tech architecture for digital auto finance NBFC to achieve 10x reduction in process TAT
• Conducted 100+ user & 30+ expert interviews to understand feature requirements for 4 key user journeys
• Collaborated with internal stakeholders & external service providers to achieve deployment in 8 months
• Built automation tools using VBA for upward feedback & attrition analysis achieving 70% reduction in man-hrs

Apr 2020 – Jun 2020 · 2 mos · Mumbai, Maharashtra, India

• Awarded PPO - developed GTM strategy for large tech payments player to enter into MSME space
• Built dashboard to analyze results from a quantitative survey with 600K+data points to bring out key industry insights on key MSME pain points across sub-sectors
• Analysed MSME market landscape to capture demographic details, merchant reach, size and prioritize categories

May 2018 – Jul 2018 · 2 mos · Hyderabad Area, India

• Received PPO for successfully developing the UI/UX for the approvals pipeline
• Achieved 55% increase in daily approval resolution and 40% reduction in approvals confirmation time
• Earned 100% acceptance rating for the platform - which could handle 10M+ data points seamlessly

May 2017 – Jun 2017 · 1 mo · Tiruchirappalli, Tamil Nadu, India

• Developed platform to track and optimize freight movement in real-time to reduce delivery cost
• Improved end-to-end delivery time by 20% & saved INR 2.5L+ annually by using dynamic GPS updates
• Reduced 19% of fuel consumption and 37% of average waiting time by optimizing route planning

Apr 2017 – Jul 2017 · 3 mos · Tiruchirappalli, Tamil Nadu, India

• Analyzed RBI and NASSCOM 15 years data under Dr. Sanja Pattnayak, to draw key insights on the future of ITES sector
• Examined 32 parameters using multiple dimensional regression for projections and data enhancement