Nov 2020 – Feb 2022 · 1 yr 3 mos

• Defining vision of the product and create the roadmap to take it off.
• Capturing user’s needs and aspiration to design the suitable product and release it to the market.
• Doing business forecast / ROI calculation on each initiatives for development.
• Orchestrating and aligning all stakeholders consist of technology, commercial, marketing, customer care, operation and content division to achieve product goals or vision.
• Responsible for the guaranteeing success of organic growth on retailer app.
• Managing and monitoring the implementation of product feature performance and
• doing continues improvement to make it better.
• Ula is a B2B commerce which provides small retailers competitive pricing, wide and accessible variety and favourable payment terms. By leveraging the power of technology Ula deliver innovative solutions, addressing major pain points around supply chain and financial services to keep small retailers competitive in today's digital age.

Jun 2016 – Nov 2019 · 3 yrs 5 mos

• As a Product Manager/Owner for Womantalk.com
• Colaborated with Chief Editor, Marketing, Revenue, Community, and Creative Strategist in defining the whole brand plan and business strategy.
• Created and defined the roadmap and strategy of the product, and communicate it to all of the relevant participants and stakeholders.
• Led the development team, that consisted of 2 Backend Developers, 2 Frontend Developers, 1 Android Developer, 1 iOS Developer, 1 UI/UX Designer, 1 Scrum Master, and 1 Quality Assurance.
• Successfully gained average 3 millions monthly active user within one year.
• Successfully reach up to 68% of organic traffic, and reducing paid traffic from above 70% to 5% from the total traffic.
• Developed a sustainable and modular feature, to be easily replicated by the sister brands, and for the new acquired brand in less than 2 months from the set up until live.
• Started an annual initiative marked with #PerempuanBisa to inspire more Indonesian women to listen other stories, tell their stories, and let them know that every story is worth the attention, acknowledgement and support.
• Womantalk Global Recognition:
• Gold, Best Digital Marketing Campaign, WAN-IFRA 2018, APAC Region Bronze, Best Social Engagement, WAN-IFRA 2018, APAC Region
• Bronze, Best Engagement Strategy, Spark 2018, APAC Region
• Silver, Best Digital Marketing Campaign, WAN-IFRA 2019, World
• Womantalk is a female-community based site for sharing inspirations and tips, with topics, ranging from healthy lifestyle, relationship, fashion, beauty, workshop and expert advice. Motivated by a mission to support women’s empowerment, create a safe environment for them to speak up for their rights. Womantalk has launched in 2016 as a part of GVM Networks, under Djarum group company.

May 2015 – Apr 2016 · 11 mos · Singapore

• Was responsible for Shopee’s C2C mobile applications, mobile site, and back-end system for Indonesia and Vietnam.
• Was responsible in delivering customer and supplier e-commerce experiences.
• Created plan for improvement and more testing.
• Being the person of contact for regional team for all aspects. Being the hub of communication for the project
• Liaised between developers, designers, business development, marketing, customer service, finance, buyers, and all divisions to execute the plans against aggressive timelines.
• Shopee is a mobile marketplace designed for both buyers and sellers. Shopee has launched in July 2015 in Indonesia, Vietnam, Singapore, Thailand, Philippines, Malaysia, and Taiwan.

May 2012 – May 2015 · 3 yrs · Greater Jakarta Area, Indonesia

• As a Country Product Manager
• Was responsible for the delivery of all Lazada products in Indonesia which are the website, the mobile application, and the back-end system. This included which contents and features that will be published.
• Identified root causes of issues from other divisions of Lazada that was relevant to the product, and provided short and long term solutions those issues.
• Led the front end and back end development team (that consisted of 2 junior product manager, 4 developers, 2 web designers, and 1 intern) in delivering the product to the user, and also in improving the product.
• Was responsible in improving the performance of the work and process of the internal team members.
• Assessed the quality of the product and developed test plans for identifying issues in Lazada Indonesia’s website and mobile app.
• Made decision for any deployment to both site and mobile application.
• Ensured the product meets the shopping cart price rules for every campaign and monitored them.
• Lazada is a B2C e-commerce website that was founded by Rocket Internet in 2011. It is currently operated in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Mar 2008 – May 2012 · 4 yrs 2 mos · Jakarta, Jakarta, Indonesia

• Successfully managed 17 projects of Tel-Access.
• Managed the internal team that consisted of 5 solution managers, 1 support admin and 2 technical documenters.
• Liaised between the sales team and the technical team in gathering the requirements from the customer and providing solutions for both technically and commercially for the negotiations (including the details of the proposed system, scoping, budgeting, and time planning).
• Worked with the project manager and the internal team team in executing the project. This included maintaining strong relationship with existing customers by supporting them and introducing them to new opportunities for Tel-Access.
• Tel-Access (PT. Teleakses Solusindo) is a consultant based in Jakarta-Indonesia that provides IT solutions specific for various telco clients in Indonesia.