Aug 2015 – Jun 2016 · 10 mos

• Responsible for generating revenue by providing customised and innovative marketing solutions in line with brand objectives for brands across FMCG, Fashion & Sports categories by monetizing properties on Snapdeal and jointly utilizing external marketing vehicles.
• Marketed the concept of ‘Brand Stores’ as a tool and utilizing it as a central theme to base marketing plans around it, enhancing the customer's shopping experience in the process at the same time giving brands the control on interaction and engagement directly with end consumers.

Dec 2014 – Jul 2015 · 7 mos

• Working together with brands on strategies for brand building, positioning communication, awareness creation, trial generation, product launches by leveraging each other’s understanding of online and offline channel along with consumer behavior on these different channels.
• Envisioning short term & long term strategies for ‘E-commerce marketing’ as a concept and lending consultancy to brands on leveraging the same thereby assisting them with planning, execution & deep dive into ROIs and data analytics of E-Commerce marketing campaigns.

Jan 2013 – Dec 2014 · 1 yr 11 mos

• Responsible for P&L delivery & profit maximization through organic & inorganic growth for workshop market in the region.
• Led a diverse team of sales personnel to driver the automotive lubricants business worth ₹ 135 crore in the authorized franchisee and independent workshops channel across the states of Rajasthan, Uttar Pradesh and Uttaranchal.
• Managed a network of 52 distributors across the region to service more than 850 customers representing 12 OEMs.
• Registered an increase in unit gross profit by 12.5% (2013 over 2012) by increase in sales of premium products by 37%
• North 2 was the best performing region in 2013 for growth & development of the independent workshop channel for cars.
• Coached the team members on business essential skill sets as well as worked on their own personal development.

Sep 2011 – Dec 2012 · 1 yr 3 mos

• Lead a sales team responsible to drive the workshop business worth ₹ 40 cr in Andhra Pradesh.
• Successfully over achieved revenue and gross profit (109% achievement, growth of 14.3%) for the business through key business deals and increase in sales of premium products by 47% over previous year.
• Job responsibilities included – key account management, revenue and gross profit delivery, territory analysis.

May 2010 – Aug 2011 · 1 yr 3 mos

• On-field experience of shadowing executives across different channels (both B2C and B2B) and on different levels to understand the business, offerings, channel management, systems, sales operations, etc.
• Completed a 3 month retail sales (B2C) stint in Raipur, Chattisgarh to get hands on experience of on ground intricacies involved; deliverables included weekly volume target achievement, activations as per calendar, new dealer appointments, productivity improvement of DSRs, increasing lines billed per dealer, retail transformation, visibility drive and merchandising, DSR sales call review and feedback
• Completed a 2 month B2B sales stint in New Delhi; overall volume delivery, new customer acquisitions, percentage up trade to synthetics
• Completed a 3 months Marketing assignment involving operational learning while executing nationwide BTL activation campaign of a leading brand, designing trade scheme for the brand. Besides it also included designing loyalty program for the influencers in the category which involved market research through face to face interviews across states, studying competition and related sectors for best practices.
• Completed a 6 week assignment in Supply Chain involving setting up inventory plan for packaging material at a plant. This required studying the capacity & service levels of a range of suppliers, internal demand fluctuations, plant production and storage capacity, packaging requirements, varying lead times for different material required, setting measures of efficiency

Sep 2009 – Nov 2009 · 2 mos

• Project scope: Market research, SME’s Perception and Channel Strategies
• Analyzed the buying process, key influencing factors, effective touch points and preferred payment schemes and options of SMEs.
• Conducted Market Research to understand SMEs’ IT maturity level and their acceptance of a new service based on cloud computing.
• Explored & evaluated new distribution channels & recommended most relevant ones to accelerate adoption of cloud based offerings.
• Interacted with partners to understand their views on adoption of cloud computing offerings in the SME market, the possibility of it
• becoming an SBU for them and their preferred distribution model for the same.

May 2007 – Jun 2007 · 1 mo

• Studied and analyzed the protocols based on Guessing Attacks (online and offline) under Prof. Anish Mathuria

Apr 2007 – Apr 2008 · 1 yr · Gandhinagar, Gujarat, India

May 2006 – Jun 2006 · 1 mo

• Designed a Bug Tracking System for the ongoing projects in a company. It was a web-based software built using PHP and was intended to help teams in managing the entire Software Development Life Cycle