Jan 2021 – Apr 2022 · 1 yr 3 mos · South Africa

Jul 2019 – Jan 2021 · 1 yr 6 mos · Rosebank South Africa

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Rosebank

• To develop and co-ordinate innovative marketing promotions and incentives for B2B to grow Fuel volumes
• To conduct post-promotion analysis of all promotions and incentives across all B2B channels
• To liaise with the below-the-line advertising agency on promotional campaigns and B2B point-of-sale. This includes briefing the agency on campaigns / projects, evaluation of campaigns and final campaign recommendations
• To ensure that the Company norms and standards are correctly applied, in line with the Group norms and standards guidelines
• To ensure that all marketing communication is updated on the Total Website with B2B relevant information
• To perform administrative functions for the marketing promotions unit
• Manage B2B marketing budget and ensure that all marketing activities are within budget
• Develop and assess a B2B marketing plan to ensure that it meets the business ‘s objective
• Create collateral to distribute during presentations and trade expos

Dec 2013 – Jul 2019 · 5 yrs 7 mos · Rosebank

• My responsibilities include brand management, corporate identity management, above the line advertising, and retail promotions. This includes handling the Total brand not only in SA but across the NBLS (Namibia, Botswana, Lesotho and Swaziland) in terms of increasing brand awareness through the promotions, activations and above the line advertising.
• The scope also include internal advertising by consistently formulating on -going process such as brand engagements and working with internal business to launch new products and services to employees. This also includes creating awareness of the brand internally and educating our employees on proper use of the CI and brand culture.
• To ensure that campaigns are managed effectively, i have to submit and handle budget, do proper post-mortem and reports after each campaign and also keep track of all campaigns are part of project management. This means that proper relationship with all agencies such as above the line, activations, media agency to ensure that we are always in par and relevant in the markets in which we operate.

Jan 2010 – Nov 2013 · 3 yrs 10 mos · Johannesburg Area, South Africa

• Provide specialist marketing inputs required for projects and campaigns. Write briefs and brief the relevant advertising agency .Develop Campaigns, manage , launch and implement .Engage with communication and develop exposure for Group Support Functions .Lead the relevant agency and supplier output within agreed timelines & budget .Constructively evaluate and provide feedback to suppliers per activity/ project
• Adhere to agency management governance rules and agreed processes Ensure maximum cost efficiency from marketing suppliers .Ensure creativity and innovation in the planning, execution and measurement of marketing activity in line with agreed timeframes, allocated budgets and measurable objectives
• Effective measurement and reporting of the outcomes of marketing activity in meeting stated objectives Ensure effective budget management Ensure appropriate governance and compliance (Creative Check Point, Language Services, Visual Identity, regulatory requirements and Marketing Head sign off.
• Work closely with CSI, Events , Communications, Sponsorships in order to leverage on opportunities and manage the brand engagement

Jan 2009 – Dec 2009 · 11 mos · Johannesburg Area, South Africa

• Permanent Junior Level position in the Banking (Financial) sector. Attended and participated in all required training and development events Successfully completed tests and examinations required Participated and contributed to various committees of the Absa Graduate Programme Prepared and delivered presentations as required
• Applied various skills, experience and knowledge in the work environment