Oct 2021 – Apr 2023 · 1 yr 6 mos · San Francisco Bay Area

• Created the vision and design strategy for Merchandising on the Wish app. Designed and shipped modular feeds, campaign experiences, holiday experience frameworks that increased user engagement.
• Led the design of business development tools that enabled the scaling of campaign experiences.
• Led the design of shipping incentives and discount coupons that led to an increase in purchase rates and return buyers.

Dec 2020 – Oct 2021 · 10 mos · San Francisco Bay Area

• Led the redesign of the Wish local pickup experiences, brands and merchant storefronts on Wish.

Sep 2019 – Dec 2020 · 1 yr 3 mos · Mountain View, California, United States · On-site

• Conducted qualitative and quantitative research to understand Ad publisher's needs and behaviors.
• Worked with xFn stakeholders on key initiatives to drive design strategy and publisher experience on AdMob, Adsense and Google Ad Manager.

Aug 2018 – Dec 2018 · 4 mos · Atlanta Metropolitan Area

• TA for CS 4745/6745 - ICTs and Global Development at Georgia Tech supervised by Prof. Neha Kumar.

May 2018 – Jul 2018 · 2 mos · San Francisco Bay Area

• Re-designed the Virtual Machine creation flow to make it usable for all user types and to make it adaptable to both on-premises and cloud infrastructure.
• Conceptualized a VM chatbot that can deploy Virtual Machines for end users.
• Worked with PM and Tech and followed a user centric process to conduct competitive analysis, ethnographic research, synthesize user stories and create new task flows and prototypes.

Jul 2016 – Jul 2017 · 1 yr · Gurugram, Haryana, India

• Spearheaded design initiatives to personalize Cardekho's user journeys, enhance usability and increase retention along the car purchase funnel.
• Led user and stakeholder research to discover core product personas and behavioral archetypes.
• Built the visual design style guide, introduced UX workflows and feedback loops within the team.

May 2015 – Jul 2015 · 2 mos · Greater Bengaluru Area

• Worked with the New initiatives team to design an assisted shopping experience aimed to enable people in rural India (emerging markets) to shop online.
• Conducted contextual interviews and evaluation of initial prototype with 25 potential users in tier-2/3 towns. The research was used to develop personas and experience maps.
• Created new task flows for the application, designed and iterated wireframes and delivered mockups.

May 2014 – Jul 2014 · 2 mos · Powai, Mumbai

• Gamified the 31-day evaluation protocol of ‘Swarachakra’, an Indian language Virtual keyboard developed by Prof. Aniruddha Joshi and team at IDC, IIT Bombay.

May 2013 – Jul 2013 · 2 mos · Visakhapatnam

• Reverse engineered and re-engineered assemblies and components of machines used in the steel industry, generated replacement specification drawings and was responsible for the standardisation and digitisation (2D + 3D) of machine drawings.