Nov 2021 – Sep 2022 · 10 mos · Gurugram, Haryana, India

• Leading the Digital media planning for Cleaning category, Urban Company

Jan 2020 – Oct 2021 · 1 yr 9 mos · Gurugram, Haryana, India

• Managing the digital media servicing, strategy, performance marketing teams and the revenue stream. Actively involved in developing strategies for existing and new business. Pitch lead for strategic clients. Digital Lead for media heavy clients including Kohler South Asia, Kohler Africa & Kohler Middle East.

Feb 2018 – Jan 2020 · 1 yr 11 mos · Gurgaon, Haryana, India

• Accountable for:
• Amazon marketing performance for both HHP and CE categories
• Paid Search strategy, planning and execution for HHP category
• Data driven analysis and insights across all biddable media channels
• Maintaining healthy agency/client relationship
• Media led business pitches

Apr 2017 – Jan 2018 · 9 mos

• Functioning as a Brand Custodian and driving increased investment on digital media for clients. This includes the complete panorama of the digital universe from conceptualising campaign strategies, executing campaigns across Paid Search & Paid Social, review and recommendations.
• Handling Online Marketing activities of various organisations in the field of Consumer Electronics, Education, Telecom, Automobile, Leisure & Travel and Insurance.
• Key Brands: Sony, BMW, Matrix Cellular, NIIT, Oberoi Hotels & Resorts , Trident Hotels, FitBit, Apollo Munich

Apr 2016 – Mar 2017 · 11 mos

• Establishing & maintaining strong relationships with clients & team in order to deliver the best and cost effective results. Broadly the role was –
• Formulating performance marketing strategies for brands operating across Education, Leisure & Travel, Cellular and Lifestyle sectors
• Leading a team of three members, and nurturing their growth and skill set
• Redefined digital marketing approach for one of the big education client to make digital as the primary channel for business acquisition
• Helped Premium Hotel brand increase 3x transactions on their Brand website through paid channels
• Results for an Educational client on Smart display was covered by Google in an internal Case Study
• Successfully integrated Double Click technology for an E-Com client

Nov 2014 – Mar 2016 · 1 yr 4 mos

• Responsibilities included creating and managing online campaigns for brands with the high marketing budgets. Key challenges were to manage relevant keyword universe, keyword bidding strategies and measuring success of online marketing initiatives to ensure high ROI along with –
• Managing online brand and product campaigns to raise brand awareness
• Plan, execute, and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Tracking conversion rates and making improvements to the website
• Budgetary control of paid search marketing campaigns
• Evaluating customer research, market conditions and competitor data

Jun 2013 – Aug 2013 · 2 mos · India