Jul 2024 – Nov 2024 · 4 mos · New Delhi

• Conceptualised a rewards currency for users to earn free flights and hotel stays. Interfaced with brands, loyalty programs and investors

Jul 2019 – Jul 2024 · 5 yrs · New Delhi Area, India · On-site

• a) Led and built payments & commerce verticals at BharatPe's consumer app (December 2021 - July 2024)
• Verticals include:
• (i) credit card bill payments
• (ii) utility bill payments
• (iii) value added services
• (iv) gift vouchers
• (v) Open network for digital commerce (ONDC) offering for food delivery
• (vi) ecommerce checkout financing: postpe limit as a payment option
• b) Led and built payments, loyalty and insurance verticals for merchant app (July 2019 - June 2022)
• Verticals include
• (i) Insurance
• (ii) Utility bill payments
• (iii) Free loyalty program: runs as currency
• (iv) Paid loyalty program: BharatPe Club
• (v) P2P deposits

Feb 2015 – Jul 2019 · 4 yrs 5 mos · Gurugram

• Core campaign client management (Apr 2015- July 2019)
• (i) Recognized as a Q1 IS Standout Award Winner by IS NA sector lead Jim Lecinski in Q2’17 for securing incremental $X Million
• (ii) Achieved team revenue quota target for 10 consecutive quarters
• (iii) Jointly awarded Gold award for product expertise with Dynamic Search Ads; Won 3 spot bonuses for client & operational focus
• (iv) Drove strong double digit client growth across credit reporting, credit card lead aggregation & health insurance
• Responsive Search Ads special project lead (Q4 2018- Q1 2019)
• (i) Tasked by senior US leadership to lead responsive search ad adoption in vertical through differentiated selling approach; evangelized plan in presentations to 200+ people in India & US
• (ii) Collaboration with Indian & US teams to earn up to $XX Million incremental revenue with foundational product
• Creative Excellence sector product adoption lead (Apr 2017- Mar 2018)
• (i) Created bespoke product adoption strategy, scalable client collaterals, & trained vendor teams
• (ii) Created & evangelized objection handling one-sheeters in Q3 2017 & Q1 2018
• (iii) Conceptualized & led ETA Objection handling workshop in Q1 2018 to share innovative product & narrative techniques
• (iv) Achieved $XXX Million+ incremental revenue as sector met CE 2017 year-end target in August 2017
• (v) Helped sector achieve highest CE adoption in the Americas geography; 2017 declared year of Creative Excellence at Google
• Expanded text ads sector product adoption lead (Oct 2016- Mar 2017)
• (i) Evangelized & led IS sector’s adoption of Expanded Text Ads; scaled own client success to benefit sector
• (ii) Achieved sector level ETA revenue share & ETA depth targets in both quarters

Sep 2011 – Feb 2012 · 5 mos · New Delhi

• Wrote features, news articles, opinion pieces and conducted interviews for Tehelka.com and The Financial World

Jan 2011 – Apr 2012 · 1 yr 3 mos · Greater Delhi Area

• Cofounded an online magazine in January 2011 and ran it till April 2012 as Managing Editor and Head of Personnel.
• (i) Recruited and led a team of 50+ volunteers to run a fortnightly themed e-magazine: BlahMagazine.in
• (ii) Devised the marketing strategy and partnered with leading organizations like Teach for India, AIESEC Delhi University and SIFE SSCBS
• (iii) Successfully organised and conducted the summer internship program and writing competition