Val Tsanev — CEO
Cybersecurity startups don't lose enterprise deals because of technology. They lose because they misunderstand how CISOs actually buy. I know this because I sit in the middle of those conversations — every week. As Founder of Execweb (part of CyberRisk Alliance), I work directly with Fortune 1000 CISOs and senior security leaders, facilitating real 1:1 conversations with cybersecurity vendors. Through hundreds of these meetings each year, I see patterns most founders never get access to: • Why "great" CISO meetings still lead to stalled pilots • What CISOs say publicly vs what drives internal decisions • Where GTM momentum quietly breaks in enterprise sales • Why interest ≠ urgency ≠ budget I share unfiltered insights from: → Live CISO conversations → Failed and successful GTM motions → Real buying behavior across budget cycles and security priorities. Former investment banker (Credit Suisse, $2B+ in transactions). Three-time founder. Cornell MBA. Now focused on one thing: helping cybersecurity vendors reach the right security leaders and close faster. If you sell into enterprise security or build for CISOs — follow my profile and let's connect.
Stackforce AI infers this person is a Cybersecurity and B2B Marketing expert with a strong background in enterprise sales.
Location: New York, New York, United States
Experience: 22 yrs 6 mos
Skills
- B2b Marketing
- Strategy Development
- Sales Strategy
- Market Analysis
Career Highlights
- Expert in CISO buying behavior and enterprise sales strategy.
- Founded multiple successful startups in cybersecurity and B2B marketing.
- Led significant financial transactions at Credit Suisse.
Work Experience
CyberRisk Alliance
Managing Director (1 yr)
Execweb (Acquired by CyberRisk Alliance)
Founder of Execweb (5 yrs 3 mos)
IntroEQ (formerly ConferencePulse)
Founder/CEO (4 yrs 2 mos)
CityRaven
Founder/CEO (2 yrs 6 mos)
Credit Suisse
CFO COO | CFO Program Services - Vice President (1 yr 5 mos)
Investment Bank Strategy Group - Vice President (6 yrs 6 mos)
Investment Banking Analyst - Global Industrial Services Group (2 yrs 3 mos)
Ladenburg Thalmann
Financial Representative, Assistant to Senior Vice President - Private Client Services (5 mos)
Education
Master of Business Administration at Cornell Johnson Graduate School of Management
Bachelors of Science at St. John's University
Startup Accelerator at AngelPad