Jul 2020 – Nov 2021 · 1 yr 4 mos

Jul 2019 – Jul 2020 · 1 yr

• Roles & Responsibilities -
•  Responsible for planning & executing marketing activations Pan-India with a budget of INR 425 mn
•  Driving Mission Happiness – Customer-centric program to build brand loyalty
•  Responsible for planning & executing effective consumer promotions with a budget of INR 40 million
•  Established a tie up between Van Heusen Women & Milind Soman’s foundation promoting women safety through Women-only midnight runs.

Jun 2017 – Jun 2019 · 2 yrs

• Business - Van Heusen Innerwear & Athleisure
• Achievements -
•  Designed & Managed the marketing calendar with a budget of INR 45 million for BTL marketing across 14,000 Multi-Brand Outlets, 40 Exclusive Brand Outlets & 500 large format stores
•  Ensured brand prominence at the shelf (Gained 25% counter share Pan-India)
•  Created brand recall through innovative in-store collaterals & activations
•  Devised the Industry-first Dealer Loyalty Program – King’s Club (Contributed to 40% of topline)
•  Established product superiority through 360 degree campaigns that saw a 20% revenue growth
•  Executed multi-channel promotions yielding a net revenue growth >30%

Feb 2017 – May 2017 · 3 mos

• Domain - Corporate Strategy
• Business – Corporate Strategy & Business Development Cell
• Projects undertaken for Pan Century Surfactants Inc. & Swiss Singapore Overseas Enterprises Pvt. Ltd.
• Roles & Responsibilities -
•  Identify bio-diesel producers who can supply Crude Glycerine to the PCSI Plant in Philippines given the specifications of CG as required by PCSI
•  Procure and analyse the import-export data for Benzene and Bitumen
•  Provide an insight on the domestic production vs import of fertilizers in Brazil
• Achievements -
•  Primary & Secondary research to identify low cost Crude Glycerin suppliers from LATAM to Asia
•  Identified parameters & recommended procurement strategy to streamline supplies at optimum cost
•  Surpassed the language barrier & procured data after multiple negotiations with govt. authorities
•  Suggested comprehensive short term, medium term & long term strategies post in-depth analysis

Oct 2016 – Jan 2017 · 3 mos

• Domain - Retail Excellence Development
• Business - Aditya Birla Fashion & Retail Ltd., Brand - People
• Roles & Responsibilities -
•  Defining high standards of Retail in Large Format Stores for the brand
•  Provide customers with an experientially enhanced affiliation to the brand PEOPLE
• Achievements -
• Developed and executed a detailed retail SOP which was followed across all 80+ stores Pan-India
•  Designed the Staff Capability building module

Jun 2016 – Sep 2016 · 3 mos

• Domain - Digital Content Management
• Business - Vodafone-Idea Ltd.
• Roles & Responsibilities -
•  Create a model to evaluate the efficacy of Cinema Advertising to ascertain the cost per reach and create a template for the same
•  Digital content management for Idea Music & Video on demand apps
• Achievements -
•  Model was used for spend efficacy analytics
•  Developed a strategic revenue model to assist in high level negotiations with Heads of media partners & MD, Idea Cellular

Apr 2015 – May 2015 · 1 mo · Greater Kolkata Area

• Domain - Trade Marketing & Distribution
• Project Title - Devise strategies to reach out to end consumer & connect with them through digital means
• Methodology -
•  Primary research spanned over 60 retail outlets & 160 consumers across top metro towns
•  Performed a fit-gap analysis post primary and secondary market research
•  Developed a go-live strategy by focusing on points of differentiation & points of parity
• Achievements -
•  Launched a successful pilot for a key recommendation resulting in 20% hike in sales
•  Helped the retail stores see an average hike of 202.4% in sales by volume during the pilot test