Randhir Singh

Business Development Executive

Bengaluru, Karnataka, India6 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in growth marketing and e-commerce strategies.
Proven track record in FMCG and seasonal categories.
Strong leadership in cross-functional collaboration.

Stackforce AI infers this person is a Growth Marketing Specialist in the FMCG and E-commerce sectors.

Contact

Skills

Core Skills

Growth MarketingE-commerceSales ManagementMarket InsightsTrade MarketingSales OperationsStrategic PartnershipsRevenue Stream StrategyRetailingAts DesignProject ManagementAts IntegrationAts Functionalities

Other Skills

Performance ManagementAdvertising SolutionsGTM StrategiesCross-functional CollaborationDistribution NetworksKey Account ManagementVendor NegotiationsTechnology SolutionsIntegrationDocumentationVerification and ValidationBusiness DevelopmentBusiness StrategyConsumer BehaviorCommunication

About

I work at the intersection of category growth, demand generation, and monetisation, with experience across FMCG (Grocery, Health & Personal Care) and seasonal categories like Toys. At Amazon Ads, I partner closely with category and brand teams to scale revenue by designing ROI led growth strategies, improving discovery and visibility, and enabling brands to invest sustainably. I partner with clients to scale their e-commerce presence using advanced advertising solutions for full funnel growth. My role involves growth marketing, performance management, and utilizing cutting-edge ad tools to deliver measurable results. This builds on my prior experience of scaling grocery category in offline (GT) channel in the FMCG sector, enabling me to bridge the gap between traditional and digital commerce. Previously, I have worked as a Category Development & Trade Marketing Manager at ITC Limited. Let’s connect!

Experience

6 yrs 7 mos

Total Experience

2 yrs 6 mos

Average Tenure

1 yr 6 mos

Current Experience

Amazon

Senior Account Manager, Amazon Ads

Nov 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

I partner with Media and Consumables (M&C) brands to scale their e-commerce presence using advanced advertising solutions for full funnel growth.
My role involves growth marketing, performance management, and utilizing full funnel ad tools to build long term strategies for brands to grow and strengthen their presence on A.in. This builds on my prior experience of scaling grocery category in offline (GT) channel in the FMCG sector, enabling me to bridge the gap between traditional and digital commerce.

Growth MarketingPerformance ManagementE-commerceAdvertising Solutions

Itc limited

3 roles

Category Development Manager

Jan 2024 – Oct 2024 · 9 mos

Managed end-to-end sales and distribution for ITC’s Grocery portfolio across South India (₹450 Cr+ monthly turnover), driving growth through market insights, GTM strategies, and cross-functional collaboration. Spearheaded new product launches, micro-market plans, and BTL activations while optimizing inventory, planning trade schemes, and leading engagement with ASMs and internal stakeholders.

Sales ManagementMarket InsightsGTM StrategiesCross-functional Collaboration

Manager - Trade Marketing (Grocery)

Feb 2022 – Jan 2024 · 1 yr 11 mos

Led sales operations across Maharashtra (Vidarbha, Marathwada, Khandesh) and Chhattisgarh for ITC’s Foods portfolio (₹300 Cr+ annual turnover), managing a 25+ member team across traditional and modern trade. Executed trade marketing, expanded distribution networks, and drove category strategies for Grocery business. Spearheaded MT-EC growth, e-commerce listings, and cost optimization in logistics and last-mile delivery while ensuring OTIF delivery and strong key account management.

Trade MarketingSales OperationsDistribution NetworksKey Account Management

Assistant Under Training (AUT) - Marketing

Jul 2021 – Feb 2022 · 7 mos

Winzo

Strategy and Growth Intern

Jun 2021 – Jul 2021 · 1 mo · India

Led strategic partnerships and vendor negotiations to expand the WinZO gaming and store platforms. Identified and onboarded new gaming studios, aligning their offerings with platform needs. Developed and executed a new revenue stream strategy by introducing products to the WinZO Store. Supported ongoing partnerships through inventory reconciliation, negotiations, and successful deal closures.

Strategic PartnershipsVendor NegotiationsRevenue Stream Strategy

Itc limited

KITES Summer Intern (Received PPO)

Apr 2020 – May 2020 · 1 mo · Delhi, India

Worked on augmenting convenience retailing and leveraging tech for the future of CFP retail at ITC. Benchmarked leading players (PMI, GPI, VST), introduced a tech-based solution to capture secondary sales via HH app, and proposed a future-ready retail model for cigarettes. Presented recommendations to the Management Committee (incl. Divisional CEO & NSM) and received a Pre-Placement Offer.

RetailingTechnology Solutions

Alstom

3 roles

ATS Application Engineer

Promoted

Jul 2018 – Jun 2019 · 11 mos · Bengaluru, Karnataka, India · On-site

Managed ATS design and integration for Lucknow Metro’s €150M signaling project, aligning with the “Make in India” initiative. Delivered the Phase II ATS solution (23 km, 22 stations), supporting projected daily ridership growth from 430,000 to over 1 million by 2030. Also supported ATS implementation for Kochi Metro—Alstom’s first Urbalis 400 CBTC-based “Make in India” metro system.

ATS DesignIntegrationProject Management

Graduate Engineering Trainee

Jul 2017 – Jun 2018 · 11 mos · Bengaluru, Karnataka, India · On-site

Part of the ATS Integration Team, gaining foundational expertise in railway signaling systems. Contributed to the ATS solution for Delhi Metro Red Line Phase III (9.5 km extension) through joint integration efforts. Also prepared the ATS Operations Manual for the Lusail Metro Project in Qatar, supporting international system documentation and deployment.

ATS IntegrationDocumentation

Summer Intern (Received PPO)

Jun 2016 – Jul 2016 · 1 mo · Bangalore · On-site

Worked in the ATS Integration & Validation team at Alstom, gaining hands-on experience in ATS functionalities, verification, and validation. Successfully executed a summer project on migrating ATS software configuration from Delhi to Bangalore platforms. Received a Pre-Placement Offer (PPO) in recognition of project excellence and technical contribution.

ATS FunctionalitiesVerification and Validation