Julio Miguel Pérez Moreno

Product Designer

Madrid, Community of Madrid, Spain9 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in end-to-end product design.
Strong collaboration with engineering teams.
Proven track record in redesigning complex systems.

Stackforce AI infers this person is a Product Designer specializing in Hospitality and User Experience.

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Skills

Core Skills

Product DesignUser Experience DesignDesign SystemsArt Direction

Other Skills

End-to-end product designCollaboration with engineeringStrategic thinkingComplex project managementWeb DesignVisual DesignDigital Art DirectionCreative Concept Development

About

I've been on the internet my whole life. That's probably why I ended up in product design. I started in advertising, where everything revolves around the idea. But at some point I wanted to do something that actually helped people, not just caught their attention. So I made the move to product and never looked back. I don't jump straight to Figma. I like to sit with the problem first, question whether it's even the right problem, and find the simplest honest solution. Good design, to me, lives where user needs, technical feasibility and business impact all meet. If it doesn't work for the three of them, it's not done. I work best close to engineers and product people. The good decisions happen in those conversations, not in isolation. Currently at sunday, designing hospitality experiences :)

Experience

9 yrs 5 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs 8 mos

Current Experience

Sunday

Product Designer

Sep 2022 – Present · 3 yrs 8 mos

I joined sunday to design and evolve the product across the full experience, B2C and B2B.
On the consumer side, I've been deeply involved in the Order & Pay flow. I also worked on the 0-to-1 design of the payment terminal.
On the B2B side, I focused on the tipping experience for staff. Both helping them earn more tips and designing the internal tools to distribute them.
I also designed the Sunday for Staff app, a tool for managers and waiters that serves both operational needs and tip management and motivation.
The work I'm most proud of isn't any specific screen though. It's the moments where I pushed back on the brief, reframed the problem, and helped the team ship something that actually made sense and contributed to company revenue growth.
End-to-end product design across B2C and B2B flows
Close collaboration with engineering and product, from early exploration to final specs
Brought strategic thinking into design reviews and product decisions

End-to-end product designCollaboration with engineeringStrategic thinkingProduct DesignUser Experience Design

Mendesaltaren

Product Designer

Jan 2021 – Apr 2022 · 1 yr 3 mos

One of the best learning experiences of my career. A studio known for doing things properly, which means you're constantly surrounded by people who care about the craft as much as I do.
I worked on projects that were genuinely complex, both in scale and in ambiguity:
Passporter: Helping to design the app that was launch from 0 to 1. Lots of moving parts, lots of open questions, exactly the kind of challenge where you have to think before you draw anything
Línea Directa: Full redesign of their public website, including a multi-brand design system covering their health brand Vivaz. One of the largest and most complex projects I've been part of, both in scope and in the number of people and constraints involved
Passporter: Another 0-to-1 mobile app. Different context, same approach: understand the problem first, design second
Repsol Oxygen: Contributed to their design system.
Pitched concepts and new ideas to clients, which is something I genuinely enjoyed. More experimental and breaking the boundaries. it's mostly about framing the right problem, which is where I feel most comfortable.

Product DesignComplex project managementDesign systemsUser Experience Design

Boream

Product Designer

May 2019 – May 2020 · 1 yr · Madrid y alrededores

Clients: IE Business School, Boream, Campus Boream
Product design
Web design
Visual+Brand design
Design systems
Interaction + motion design

Product DesignWeb DesignVisual Design

El corte inglés

Digital art director

Jan 2018 – May 2018 · 4 mos

Digital art direction for advertising campaigns.
Develop creative concepts.
Conceptualize and design keyvisuals for campaigns and brands.
Develop brand assets for different platforms and formats, following their brand guidelines.

Digital Art DirectionCreative Concept DevelopmentArt Direction

The summer agency

Digital art director

Nov 2016 – Dec 2017 · 1 yr 1 mo

Clients: Banco Santander, IE Business School, MTV, BMW, Comedy Central, Nickelodeon, The Flying Tiger...
Digital art direction for advertising campaigns.
Develop creative concepts.
Conceptualize and design keyvisuals for campaigns and brands.
Develop brand assets for different platforms and formats, sometimes following their brand guidelines.
Wireframing, Web design, UI Design, Prototyping.

Digital Art DirectionCreative Concept DevelopmentArt Direction

M&c saatchi spain

Art director

Oct 2014 – Nov 2016 · 2 yrs 1 mo

Clients: RENFE, Ballantine's, Royal Canin, Mercedes-Benz...
Art direction for advertising campaigns.
Develop creative concepts.
Conceptualize and design keyvisuals for campaigns and brands.
Develop brand assets for different platforms and formats, sometimes following their brand guidelines.

Art DirectionCreative Concept Development