May 2015 – Oct 2019 · 4 yrs 5 mos · Noida Area, India

Sep 2010 – Apr 2015 · 4 yrs 7 mos

• Point of Sale (POS) – HP launched POS products in India in the year 2010. I was instrumental in creating business model and GTM design, creating brand awareness programs and develop eco system. Managing relationship with key ISVs and key industry leaders and influencers. Mentoring extended sales team (internal & partner) for developing POS selling skills. Managing key accounts and identifying / appointing partners for POS business for the country. Responsible for country numbers. Acquired customers like BATA, Marks & Spencers, Devyani Intl., PVR, Mahindra Retail, DLF and many more.
• Workstations & Thin clients – HP is the global leader in workstation market and is into this business over 30 years. I handle HP workstation & thin clients business for South 2 (Andhra Pradesh) & East India and instrumental in business development activities. Helping the extended sales organization to pitch the correct product and win. Meeting customers and partners to create mindset for the product. Training partners to develop sales skill for larger funnel. Responsible to contribute towards achieving numbers thru sales organization. Handling Defense, BFSI, Oil & Gas, Education, Government, manufacturing, Media & Entertainment segments

Oct 2003 – Aug 2010 · 6 yrs 10 mos

• HCL launched its POS products in the year 2003. I was involved in creating eco system for POS business. 360 degrees business handling which included sales, marketing, inventory management, managing receivables and planning growth roadmap. Was instrumental in creating team and establishing business nationally. Reporting to AVP & Business Head.
• Product Management – Actively involved in product development and launching them in the market. Price management, margin management and procurement forecasting.
• Vendor Management -- Creating relationship with various vendors to increase product range. Handling vendors like Star Micronics, Symbol Scanners (Motorola), Zebra, Metrologic scanners, etc. Negotiating and joint market development activities.
• People Management – Hiring, training, grooming and motivating the team. Was responsible for creating new generation for sales. Handled a team of 35 people; including sales, marketing and technical.
• Sales Management – Was responsible to achieve the sales and margin targets. Handled key accounts like Future Group, ITC, Godrej, BATA, Devyani International, various co-operative dairies, BSNL, DLF, PVR, Landmark Group and various other accounts. Channel management, key accounts handling and government business. Successfully created and maintained lottery business and automatic milk collection solution apart from the traditional POS business. Was awarded the best Manager / entity thru- out the term.
• Marketing --Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies. Creating brand awareness, industry event participation, channel programs. Lead generation programs

Sep 2002 – Oct 2003 · 1 yr 1 mo · New Delhi Area, India

• Product Range: IDS&S is into selling ERP related to Property Management. This ERP is a software solution for Hotel Management & F&B outlets. Incorporate in 1980 and having branches in 5 countries.
• Handled branch operations.
• Managing relation with FHRAI and other industry resources.
• Giving demo presentations and concluding sales.
• Managing support for the entire region.
• Venturing into new geographies.
• Successfully persuaded the management to create two smaller products to address
• smaller hotels and stand-alone F&B outlets

Jul 2000 – Aug 2002 · 2 yrs 1 mo · New Delhi / Bangalore

• Yosun Singapore Pte. Ltd. is part of Taiwan based Yosun Industrial Corporation. Having over $600 million in FY 1999 ~ 2000. Operates in ASEAN region. Yosun is 2nd largest distribution company in Taiwan. Major product lines – Samsung Semiconductors, ST Microelectronics, Fairchild, Bosung, Lantronix, etc. Yosun is the largest distributor for Samsung semiconductors in Asia Pacific region. Handled various products while in Yosun. Handled various products and was also instrumental in estsblishing Bangalore branch.
• Alpha Processor – Then world’s fastest 64 bit processor was manufactured by Samsung under
• license from Compaq.
• Launched Alpha processors in India.
• Appointed system integrators to fulfil the demand.
• Handled HPC customers like BARC, DRDO, ISRO, etc. Achieved $1.2 Million sales in FY 00 ~
• 01.
• Samsung Memory – Samsung is one of the key player globally for memory chips and modules.
• Managed Channel and Direct business for Samsung memory chips and modules.
• Was instrumental in creating channel for Samsung memory thru out the country.
• Handled customers like Wipro and HCL. Scaled the business to $1 Million plus.
• Samsung LSI & Lantronix (device servers & RTOS) – Briefly handled Samsung LSI and Lantronix
• and had few design wins from HC Technologies, Bharti telecom, Phillips.