Aug 2022 – Sep 2025 · 3 yrs 1 mo

• This is where I learned what breaks product teams — and what actually fixes them.
• Led the Eastern Europe & Central Asia Technical Team. 3 direct reports, 30+ people across 4 teams, 3M MAU. In 3 years we shipped around 90 solutions across finance, operations, and product delivery in 23 countries.
• What shipped:
• → 11.7K hours saved annually through financial automation in Ukraine
• → 30% increase in order conversion by scaling ML-driven menu localization — which led to a global revamp across all 23 countries
• → Built an API integration system connecting 3.1K+ supermarkets and restaurants
• → Launched fiscal compliance, payment methods, and supplier automation across 5+ markets
• One year I ran 20 initiatives at once. Skipped 1:1s to firefight. Got sick from the overload. That year taught me more than the other nine combined: overload is a system problem, not a work ethic problem.
• The next two years I applied it — picked battles, built strong teams, installed the right processes. The unit became one of the most effective in the company, leading multinational-wide initiatives.
• That's the playbook I now bring to founders.

Nov 2021 – Aug 2022 · 9 mos

Dec 2021 – Jun 2022 · 6 mos · Kyiv

• Teaching forced me to explain what I'd been doing intuitively. It also showed me that most project managers are trained on frameworks but never taught how to actually make decisions stick in a team. That gap became central to everything I do now.

Dec 2020 – Nov 2021 · 11 mos · Kyiv City, Ukraine

• First time owning product end-to-end. Managed website delivery across 4 teams (~30 people) — creatives and developers - launching and maintaining brands across EU, New Zealand, Australia, and South America.
• This role taught me that most product problems aren't product problems. They're coordination problems wearing a product mask.
• What shipped:
• → 6.57M+ total views and 350K+ customers engaged, 10.3% average conversion rate
• → Built a content migration tool that cut cloud infrastructure costs by 40% and saved ~64 hours/month in content management
• → Established the entire Website Delivery function from scratch — processes for both creative and engineering workflows
• The bridge between my design, tech and product happened here. I could speak both languages, and that turned out to matter more than any framework.

Nov 2018 – Dec 2020 · 2 yrs 1 mo · Kyiv, Ukraine

• Helped multiple startups build products from scratch, raise investment, and become profitable. Sports, healthcare, eCommerce - different industries, same underlying chaos.
• This is where I learned that the distance between "we have an idea" and "we have a product that ships" is mostly made of decisions nobody wants to make.
• What I did:
• → Ran stakeholder negotiations on scope, schedule, team, and releases
• → Managed end-to-end project delivery in agile environments
• → Guided UI/UX decisions — my design background meant I could prototype in Sketch while managing the project. Founders loved that. Engineers tolerated it.
• The pattern I kept seeing across all of them: startups didn't fail because the product was bad. They failed because nobody owned the decisions and the process was held together by Slack messages and good intentions.

Feb 2017 – Nov 2018 · 1 yr 9 mos

• Managed small and mid-size projects - weekly stakeholder updates, backlog prioritization, effort estimation. But what I actually spent half my time doing: creating prototypes and writing requirements.
• I was a pm who kept asking "but why are we building this?" Turns out that question is the whole job of product management. I just didn't know it had a name yet.
• Worked alongside Jonathan Sapir, whose thinking on process management and business systems rewired how I looked at everything. This is where the systems obsession started.

Sep 2015 – Feb 2017 · 1 yr 5 mos

• This is where I started. Part of a creative team — team lead, 3 designers, me on front-end development and prototyping, and a QA.
• I wrote HTML, CSS, and JS. Designed mockups low and high fidelity. Built complex SVG animations. The full stack of making things look right and work right.
• Designed and built Salesforce-based enterprise products for clients like Procter & Gamble and Mars — from marketing websites to business process management apps and kanban tools.
• But what actually shaped me: I saw how teams communicated (badly), how requirements got lost between business and engineering, and how nobody was asking whether we were solving the right problem.
• I pioneered tools like InVision, Sketch, and Slack for team communication — before they were standard. Educated myself through the Interaction Design Foundation because I saw the gap between what we were building and how people actually used it.
• The design thinking never left. It just got redirected into how teams and organizations work.

Jul 2015 – Sep 2015 · 2 mos