Eduardo Fuentes Martinez

Senior Software Engineer

Washington, District of Columbia, United States17 yrs 10 mos experience
Highly StableAI Enabled

Key Highlights

  • 15+ years leading global engineering teams.
  • Expert in transforming organizations for customer focus.
  • Strong background in AI and software engineering.
Stackforce AI infers this person is a SaaS and Entertainment technology leader with a strong focus on engineering and organizational strategy.

Contact

Skills

Core Skills

Software EngineeringTechnology LeadershipMarketing TechnologyContent Management

Other Skills

Artificial Intelligence (AI)Strategic Technology DevelopmentDistributed SystemsSoftware DevelopmentCloud ComputingAmazon Web Services (AWS)Web ApplicationsCustomer SatisfactionTechnical SupportProject ManagementJavaJavaScriptXMLMySQLApache

About

I build engineering organizations where people, technology, and business strategy move together with vision and purpose. Over the last 15+ years, I’ve led and scaled global teams across Software Engineering, DevOps, and SRE functions — from startup environments to large-scale organizations operating across the U.S., Mexico, China, Australia, Spain, and Poland. My leadership philosophy is simple: great organizations are built by developing leaders who elevate others. I care deeply about creating environments where people feel empowered, challenged, and trusted to do the best work of their careers. I lead with empathy and directness, balancing high standards with human-centered leadership. What energizes me most is transforming organizations into aligned, resilient, and customer-focused units capable of driving meaningful impact at scale. I bring a combination of technical depth and executive business perspective through leadership experience spanning Software Engineering and organizational strategy, alongside executive education at Carnegie Mellon University, Stanford Graduate School of Business, and The Wharton School. At the core of everything I do is a belief that technology leadership is ultimately about people: building cultures of strategy, integrity, ownership, and continuous growth.

Experience

17 yrs 10 mos
Total Experience
6 yrs 5 mos
Average Tenure
5 yrs
Current Experience

Netflix

3 roles

Senior Software Engineering Manager | Fandom Technology Engineering

Promoted

Nov 2024Present · 1 yr 7 mos

  • We create technology to fuel fandom at scale—building engaging, personalized experiences that deliver joy to millions of Netflix fans.
  • We experiment with AI, diverse and creative technology taking fans into a world of only-on-Netflix content, and accelerating Netflix go-to-market for innovative consumer products.
  • Beyond digital experiences, we also build the technology that powers creating the coolest consumer products and immersive experiences for the biggest fans at Netflix House.
  • The story doesn’t end there—we also bring it all together through Netflix’s official fandom site, Tudum.com where we experiment with innovative technology to bring joy to our members and let them immerse themselves into the world of Netflix.
Artificial Intelligence (AI)Software EngineeringTechnology Leadership

Software Engineering Manager | Marketing Technology Engineering

Oct 2021Nov 2024 · 3 yrs 1 mo

  • I led engineering efforts to transform how Netflix sparks, amplifies, and shapes cultural conversations through marketing—ensuring that every campaign we launched resonated globally and culturally.
  • My team owned key planning and distribution components of the marketing supply chain for promotional assets, building a connected technology ecosystem that streamlined how campaigns were conceived, executed, and scaled. We focused on enabling the full lifecycle of marketing campaigns, from strategy through delivery, with an emphasis on assets—the primary storytelling vehicles that bring Netflix content to audiences around the world.
  • Our team also developed technology for acquisition and performance marketing, supporting initiatives that drove subscriber growth through paid channels by integrating with different advertising platforms.
  • We partnered closely with Product Management, UX Design, Data Science, UI Engineering, and global marketing teams to define and implement strategies that optimized creative planning, asset production, and delivery across platforms, including social media.
Artificial Intelligence (AI)Software EngineeringMarketing Technology

Software Engineering Manager | Content Platform Engineering

Jun 2021Dec 2021 · 6 mos

  • I led software engineering efforts to reinvent how Netflix discovers, selects, and matches talent for its productions—delivering scalable, tech-powered solutions to manage entertainment content globally.
  • My team built marketplaces and recommendation engines that connected creative agencies, VFX vendors, dubbing studios, and subtitling partners, enabling the seamless launch of content to audiences worldwide. We collaborated closely with Product Management, UX Design, Data Science, UI Engineering, and key business stakeholders to define and implement strategies that optimized quality, cost, and delivery timelines across the content production pipeline.
Artificial Intelligence (AI)Software EngineeringContent Management

Appian corporation

7 roles

Senior Director Cloud Software Engineering

Promoted

Oct 2020Jun 2021 · 8 mos

  • At Appian, I led the cloud engineering org for the secure Platform as a Service (PaaS), used by both commercial and highly regulated customers across sectors requiring strict compliance, including SOC 2, SOC 3, PCI-DSS, HIPAA, FedRAMP, GxP, and HITRUST.
  • I provided technical direction on architecture and design, oversaw key security and compliance initiatives, and drove engineering excellence through mentorship, career development, and hiring strategy. My team built automations that orchestrated the lifecycle of the Appian platform in the cloud, ensuring scalability, reliability, and security.
  • In addition to engineering leadership, I worked cross-functionally with senior stakeholders—including the CIO, CISO, and Chief Cloud Architect—to align product priorities with company vision and customer needs. I championed initiatives to improve the customer experience and ensure the platform remained robust, compliant, and easy to use.

Post-Acquisition Technology & Culture Evangelist

Jan 2020Mar 2020 · 2 mos

  • Following Appian’s acquisition of Novayre Solutions SL, the creators of the Jidoka RPA platform, I served as a bridge between two compatible but distinct corporate cultures. For a full quarter, I supported the post-acquisition integration process by fostering trust, aligning values, and radiating Appian’s culture within the newly acquired Spanish team.
  • My mission was to help immerse Novayre into Appian’s way of working—while also honoring and integrating the strengths of their existing culture to enrich our shared vision for Intelligent Automation. I facilitated cultural alignment, drove cross-team collaboration, and promoted shared goals and values across geographies.
  • On the technical side, I trained the software development team on Appian’s engineering practices, supported talent acquisition by conducting interviews, and championed our employee affinity groups to help create an inclusive and connected environment during the transition.

Director Cloud Software Engineering

Promoted

Dec 2016Oct 2020 · 3 yrs 10 mos

  • In this role, I led both the technical direction and strategic execution of our Platform as a Service (PaaS) offering, serving customers in highly regulated industries with strict compliance requirements.
  • I managed a global team of cloud software engineers, including team members based in Sydney, Australia. Together, we built the automations responsible for orchestrating the lifecycle of the Appian platform in the cloud. I provided architectural and design leadership, coached engineers on both technical and career development, and helped scale the team through recruiting and interviewer training initiatives.
  • I also collaborated closely with other senior leaders—including the CIO, CISO, Chief Cloud Architect, and Senior Director of Operations—to define and track quarterly priorities. I ensured our initiatives aligned with company goals and customer needs. I worked alongside the Information Security team to uphold compliance standards and led multiple projects focused on enhancing the customer experience and strengthening the platform’s security, reliability, and usability.

Manager Site Reliability Engineering (SRE Manager)

Jul 2015Dec 2016 · 1 yr 5 mos

  • I served as a hands-on manager for the Site Reliability Engineering (SRE) team, overseeing operations, maintenance, and support for both Appian Cloud and self-hosted deployments. My focus was on ensuring exceptional service for our customers by continuously improving operational efficiency through automation and technical enablement.
  • I developed multiple add-ons, automation tools, and diagnostic scripts that significantly reduced the resolution time of complex issues—by as much as 80%. These tools enhanced both reactive support and proactive system monitoring across our cloud and on-premise environments.
  • As a leader, I prioritized enabling my team through deep technical coaching. I built an internal knowledge base of over 30 training tutorials and guides on technologies such as web services, Apache James, Spring Security, Siteminder, CAS, SharePoint, Java memory management, thread/heap dumps, LDAP, and the Appian API. This program reduced new engineer onboarding time by 50% and elevated the team’s overall technical maturity.
  • I also played a central role in customer escalations, collaborating directly with Engineering to prioritize bug fixes, drafting internal documentation and best practices, and managing internal initiatives that improved team performance. I actively coached the team through complex problem-solving efforts and promoted a culture of collaboration, accountability, and continuous improvement.

Lead Site Reliability Engineer (Lead SRE)

Aug 2012Jul 2015 · 2 yrs 11 mos

  • I led a global team of Site Reliability Engineers (SREs) across the UK, US, and Australia, serving as the primary escalation point for complex technical issues in critical environments. My responsibilities included onboarding and training new team members, ensuring consistent technical excellence, and maintaining deep expertise across a wide range of technologies—including Java, JavaScript, JQuery, Appian BPM, RDBMS platforms (MySQL, SQL Server, Oracle), Apache and IIS web servers, CSS, XHTML, XML, Web Services, and JVM memory management.
  • I also managed Cloud operations for the APAC region, contributing to a 24/7 follow-the-sun support model that ensured continuous monitoring, maintenance, and troubleshooting for customers worldwide.
  • As a hands-on Technical Lead, I remained deeply involved in resolving team challenges through live coaching, training materials, and technical mentorship. I regularly enhanced my own technical skills and contributed Java-based add-ons and plug-ins that extended the functionality of our Intelligent Automation platform. Several of these contributions were published and made available to customers and partners through the Appian Marketplace.

Site Reliability Engineer II (SRE II)

Promoted

Nov 2010Aug 2012 · 1 yr 9 mos

  • I supported both Appian Cloud (PaaS) and self-hosted customers by performing advanced root cause analysis on complex system issues across a diverse technical stack. I developed and enhanced product functionality by building Java-based add-ons using Appian’s public API, delivered as OSGi bundles.
  • In addition to troubleshooting, I provided workarounds for both business and technical challenges, drawing on deep experience across multiple technologies including Java EE, XHTML, JavaScript, XML, MySQL, SQL Server, JBoss, WebLogic, and JQuery. My work helped ensure system stability, improve customer outcomes, and extend the capabilities of the Appian platform.

Site Reliability Engineer (SRE)

Jan 2010Nov 2010 · 10 mos

  • I supported self-hosted customers by performing in-depth root cause analysis on complex system issues, ensuring high availability and performance across mission-critical environments. I developed and enhanced product capabilities by building Java-based add-ons using Appian’s public API, delivered as OSGi bundles.
  • I provided workarounds for both business and technical challenges, leveraging a broad skill set that included Java EE, XHTML, JavaScript, XML, MySQL, SQL Server, JBoss, WebLogic, and JQuery. My contributions helped customers overcome deployment and runtime obstacles while extending the flexibility and functionality of the Appian platform.

Softtek

3 roles

Lead Software Engineer

Aug 2009Jan 2010 · 5 mos · Mexico City Area, Mexico

  • I managed a distributed team of web developers located in Beijing and Mexico City for an application maintenance and support project. I oversaw enhancements to a complex web application, ensuring timely delivery of comprehensive solutions tailored to client needs.
  • The role required hands-on involvement and technical leadership across technologies such as XHTML, JavaScript, Flash, Java EE, XML, and CSS. I coordinated cross-regional collaboration, drove quality improvements, and ensured alignment between engineering output and business objectives.

Full Stack Software Engineer

Jan 2009Aug 2009 · 7 mos · Mexico City Area, Mexico

  • I maintained and supported a web application as part of an international support team with members based in Beijing and Mexico City. My responsibilities included troubleshooting, bug fixes, and implementing updates using technologies such as XHTML, JavaScript, Flash, Java EE, XML, and CSS.
  • I contributed to ensuring application stability and performance while collaborating across time zones to meet customer needs and deliver timely resolutions.

Full Stack Software Engineer

Aug 2008Jan 2009 · 5 mos · Mexico City Area, Mexico

  • I led the migration of a legacy application originally built with Struts to a modern, Ajax-based architecture using the ExtJS framework. This project was delivered for a major American broadcasting company and involved a wide range of technologies including Java EE, JavaScript, Ajax, JSON, and ExtJS.
  • The modernization effort significantly improved the application's responsiveness and user experience, aligning it with contemporary web development standards and enhancing maintainability.

Education

Carnegie Mellon University - Heinz College of Information Systems and Public Policy

Master of Science in Information Technology Management — Information Technology

Jan 2018Jan 2020

The Wharton School

Chief Technology Officer (CTO) Program

Jun 2025May 2026

Stanford University Graduate School of Business

Professional Certificate — Stanford LEAD Program

Jan 2021Jan 2022

Tecnológico de Monterrey

Bachelor's degree — Computer Software Engineering

Jan 2005Jan 2009

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