Riya Chakravarty

Product Manager

Bengaluru, Karnataka, India15 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in content design and user experience.
Proven track record in leading content strategies.
Strong mentoring skills for aspiring writers.

Stackforce AI infers this person is a SaaS content design expert with a strong focus on user experience.

Contact

Skills

Core Skills

Content DesignUser Experience (ux)MentoringContent StrategyDigital Marketing

Other Skills

AI ToolsDocumentationChange CommunicationUser ResearchCustomer ExperienceInformation ArchitectureUX WritingSEOSocial MediaProduct DesignSystems ThinkingEditorialE-commerce SEOMagazinesNews Writing

About

Creative thinker with a user-first mindset. Looks at end-to-end customer journeys from a content lens. Responsible for designing words, brainstorming information architecture, testing terminologies, creating support content, researching user behaviour and questioning interfaces. I bring design thinking to writing. Worked with global teams and developed content for various source markets (the United Kingdom, the United States, Australia and India). Also, have worked closely with Products, Design, Marketing, SEO, Analytics and Social Media teams to present the content viewpoint and suggest actions at various business discussions. Involved in training colleagues in content development, maintaining a network of freelancers and liaising with them, as well as reviewing and optimising content for quality checks. With past experiences in print and online journalism, adopted additional skills like editing, tracking information sources, managing social media networks, and real-time reporting. Areas of Expertise: Web Content Strategy/Planning, Content Design, Landing Page, Copy Editing, Writing/Copywriting, Content Optimization, SEO Writing, UX Writing, Newsletters/Blog/Emails, Social Media Copy, Product Descriptions, Press Release

Experience

15 yrs 4 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs 5 mos

Current Experience

Atlassian

3 roles

Senior Content Designer, Centralized Documentation

Sep 2025 – Present · 9 mos

Improving the quality and efficiency of customer facing self help information across Atlassian, in particular around AI, billing, admin experiences, enterprise, and new product portfolios.
Apply content strategy thinking to shape the self help customer experience, ensuring consistency and clarity.
Responsible for delivering strategic content design efforts to enhance customer and support experiences by creating high-quality, scalable documentation that meets user needs and enhances AI quality outputs. I ensure that our documentation is both human-readable and machine-consumable, aligning with industry standards and best practices.
Utilize AI tools and automation to streamline documentation processes and improve content quality.
Do content audits and contribute to the development of information architecture and navigation improvements.
Engage with stakeholders to align documentation strategies with business objectives and OKRs.
Define ways of working including influencing rituals and practices for assuring quality content is published and managed appropriately.

Content DesignContent StrategyUser Experience (UX)AI ToolsDocumentation

Senior Content Designer - Commerce

Promoted

Mar 2023 – Sep 2025 · 2 yrs 6 mos

Leading content design initiatives to strengthen Atlassian purchasing capabilities (buying, billing, subscription management, invoicing, and quoting) for Atlassian customers, partners/resellers and customer advocates. Partnering closely with interaction and visual designers to build easy-to-use products that solve real problems. Driving change communication amidst server to cloud transformations, and platform changes.
Drove server to cloud transformations initiatives to communicate experience changes and managed experience breaks vis-a-vis content.
Led change communication in Commerce documentation and information spaces to handle experience variants during long-term, cohorted feature rollouts.
Transform complex financial jargon into conversational, approachable language.
Define tone of voice and craft UI text, product messaging, landing pages, and emails.
Solicit feedback and contribute to design reviews.
Conduct user research to gather customer insights to create data-informed designs.
Mentor grad hires and contractors in processes, content design craft. and storytelling.

Content DesignChange CommunicationUser ResearchMentoringUser Experience (UX)

Content Designer - Commerce

Oct 2020 – Feb 2023 · 2 yrs 4 mos

Building customer experience journeys from a content perspective for Atlassian's purchase and billing platforms.

Content DesignCustomer ExperienceInformation ArchitectureUser Experience (UX)

Ux writing hub

Student Mentor

Jan 2023 – Present · 3 yrs 5 mos

I help mentor aspiring UX writers/content designers. I wear three hats: guide, coach, and cheerleader, to help students develop their skills, and gain practical experience.
Guide: Through critique sessions, I uncover both their UX writing strengths and areas for growth, offering constructive feedback on their assignments.
Coach: Lead sessions that introduce them to UX and UX writing fundamentals, concepts, and strategies.
Cheerleader: Work closely with students to build up their portfolio and professional confidence to reach their career goals.

MentoringUX WritingContent Design

Hotelbeds

3 roles

Lead - Content, Digital Product Management, isango!

Promoted

Apr 2017 – Oct 2020 · 3 yrs 6 mos · Gurgaon, India

Led the Digital Product Content team of the online travel portal. Looked into all content processes, right from creation to consumption. Was responsible for why content is needed, what content to create, how to create it and when to measure.
Work profile included:
Devised content templates, guidelines, brand voice and writing
style sheets according to market needs and current editorial
standards.
Developed saleable, SEO-friendly and structured information
architecture and help increase the click-through rate of top-selling
products.
Had set up the in-house Content team. Managed and trained a team and handled a network of freelancers and liaised with them.
Maintained guidelines, oversee process and implementation on the
live site.
Quality-controlled existing products for best practices and
optimize content for mobile, tablets as well as desktop.
Created Social Media posts and newsletters, including blogs, videos
and give social media engagement ideas.
Strategized the official podcast channel for isango! –‘Experience the
World’ and developed travel-related content ideas and themes.
Devised content strategies and experiments for A/B testing.
Presented the writing viewpoint at various discussions at the
Marketing, Design, Technology, Operations and Supplier level, and
pro-actively understand the needs of other areas of the business
vis-a-vis content.
Tracked conversion rates of the overall business and successfully
identify gaps through analysis.
Coordinated with Marketing, Analytics and SEO team to improve
brand metrics and device content strategies.

Content StrategySEOSocial MediaDigital Marketing

Senior Content Writer

Promoted

Jan 2016 – Mar 2017 · 1 yr 2 mos · Gurgaon, India

Content Writer

Mar 2014 – Jan 2016 · 1 yr 10 mos · Gurgaon, India

Ndtv convergence

Sub-editor, Online

Feb 2012 – Jan 2014 · 1 yr 11 mos · New Delhi Area, India

The financial world tehelka

Sub-editor & Correspondent

Jun 2011 – Jan 2012 · 7 mos · New Delhi Area, India

Hindustan times

Editorial Intern

Nov 2010 – Dec 2010 · 1 mo · New Delhi Area, India

Interned at Brunch for 6 weeks. Worked for the special year ender issue and contributed stories for the magazine

The tossed salad

Arts writer

Aug 2010 – Apr 2011 · 8 mos · Pune Area, India

Worked at the art beat covering art exhibitions, theatre and music.

Old world hospitality

Intern

May 2010 – Jun 2010 · 1 mo · New Delhi Area, India

Interned at the Culture Department of India Habitat Centre. Was involved in organisation of events and workshops, and media relations

Tehelka

Intern

Nov 2009 – Dec 2009 · 1 mo · New Delhi Area, India

Interned for a period of six weeks. Worked for the business bureau and the web.

Jagori

Intern

May 2009 – Jun 2009 · 1 mo · New Delhi Area, India

Social Communication Internship for 6 weeks. The work profile included documentation, field research and reviewing socially-relevant films and documentaries.