Mar 2022 – Aug 2022 · 5 mos · Stockholm County, Sweden · On-site

• - Worked as a tech lead for the consulting requirements for Conversionista

May 2021 – Mar 2022 · 10 mos · Remote

• Worked as a Multi Solution Technical Architect for clients of TA Digital.
• Responsible for leading large scale implementation projects for a wide variety of clients in the B2B & B2C space.
• Led a team of 6 Analysts and Developers and directly responsible for their growth and progress
• Led the charter on training a multi-solution team on Adobe Experience Cloud tools and Adobe Experience Platform
• Developed and published an Adobe Launch Extension CallTrackingMetrics - Listing available at (https://adobe.ly/3OO3YZd)
• Created a Launch Migration tool for migrating Adobe Launch properties from one Adobe Org to another
• Worked on an AEP project as a Customer Journey Analytics specialist

May 2016 – May 2021 · 5 yrs · Bangalore

• Key member of the revenue generating Adobe Consulting Services Org providing services such as implementation, insight generation and value realization. Contributing to Org’s revenue by achieving 100% consulting target every quarter. Worked for marquee clients such as Rite Aid, SaskTel, Boston Consulting Group, Price Waterhouse Coopers, Flipkart Seller Platform
• Engineered large scale digital transformation projects for key clients covering multi-domain, multi channels and multiple stakeholders
• Proficient in technical implementation of Adobe Experience Cloud tools such as Adobe Analytics, Adobe Target, Adobe Audience Manager and using JavaScript
• Deep knowledge of Adobe Experience Platform including app services like Customer Journey Analytics, Query Services, Journey Orchestration, etc.
• Ensuring quality digital data generation by following implementation best practices while aiming for accuracy and reliability
• Experience of collaborating with multiple stakeholders while maintaining focus on project objectives
• Trained to lead projects strategically as a multi-solution architect and practitioner
• Generating well-written, extensive technical documentations for future reference
• Performing audits of existing implementation leading to discovery and documentation of must have upgrades and inclusion of best practices

Apr 2015 – Apr 2016 · 1 yr · Bengaluru Area, India

• Core member of the Digital Marketing team of LG India providing key services ranging from digital marketing to data analysis and dashboards
• Worked as the Web Analytics and Digital Marketing Lead for LG CNS India providing services to parent company as well as external clients
• Revenue generation for the digital marketing business unit and P/L
• Developed organizational best practices through focused high-quality deliverables as well as adoption of best practices
• Responsible for setting and leading a team of 20 digital marketing executives to successfully execute data migration for LG worldwide from custom CRM to Adobe Experience Manager
• Enabling team self-reliance and skill development through regular training sessions and setting a platform for knowledge sharing
• Explored new revenue streams for the Org by scouting for new market opportunities and upgrading existing client projects

May 2012 – Apr 2015 · 2 yrs 11 mos · Bangalore

• Worked with SAP India Private Limited as a Web and Email Consultant. Managing the SAP India domain as a Country Webmaster. Contributed 100+ leads to the marketing pipeline in 2014, as well as helped in keeping SAP India the second most visited domain after the global roll-up
• Maintained SAP India domain and kept it a relevant, lead generation engine
• Provided insightful analytical data to business stakeholders on quarterly basis
• Suggested relevant behavioral insights as well as improvement action points
• Tracked performance of digital tactics including SEO, PPC, Display, online campaigns for awareness and lead generation purposes

Jan 2011 – Jun 2012 · 1 yr 5 mos

• Worked with IBM India Private Limited, Bangalore as a Workforce and Field Enablement Professional. Employed to support all digital requirements of stakeholders for projects involving external and internal audiences.
• Key responsibilities included:
• Providing digital marketing support to the Workforce and Field Enablement Team
• Executing event based microsites in co-ordination with various external agencies
• Working on Unica software to support email requirements
• Providing web support to the Workforce Team during visit of IBM's global management

May 2010 – Dec 2010 · 7 mos

• Copy Group Head for a start-up agency with a zeal to grow and hunger to acquire more clients
• Role responsibilities included:
• Providing a strategic vision to address the demands of clients
• Ideating along with the Art team on deciding approaches to address a client problem
• Executing effective copy for the campaigns, and also working on presentations

Aug 2008 – May 2010 · 1 yr 9 mos

• Worked as a copywriter for Wizcraft, Bangalore. Handled conceptualization, writing, presenting for events such as product launches, product awareness, exhibitions, conferences, sales meet, award nights, annual days and more.