Sarfaraz Borah — Operations Associate

20+ years of experience leading e-commerce operations, platform execution, and product innovation in digital commerce. Currently, I lead D2C E-commerce Operations for Samsung India’s E-store (Samsung.com/in) - one of India's largest brand-owned e-commerce platforms. I am responsible for end-to-end execution of business operations across platform, fulfilment, and customer experience on SAP Commerce Cloud (Hybris). My role focuses on ensuring that business plans translate into reliable, scalable, million-dollar executions. A key part of my work involves driving the intersection of operational excellence and product innovation within the commerce platform that translates business requirements into scalable features that improve conversion rates, reduce cancellations, and enhance customer experiences. Over the past few years, I have focused on building a strong execution engine: - Driving platform execution and operational excellence - End-to-end ownership of promotional configurations with proper customer communication throughout the order lifecycle and fulfilment. - Scaling delivery capabilities such as Same Day / Next Day Delivery across thousands of pin codes. - Product and operational innovations such as industry-first cross-category exchange and re-quote of old devices while using Samsung Upgrade features Before this, I have built and scaled digital platforms, consumer products, and monetisation ecosystems across Samsung and other organisations. I am interested in solving meaningful problems that involve: - Scaling D2C commerce operations - Strengthening digital commerce platforms and products - Driving execution and product innovation at scale Core strengths: D2C Platform Operations | Product Innovation | E-Commerce Scaling | Cross-functional Leadership

Stackforce AI infers this person is a seasoned leader in E-commerce and Digital Services with a focus on product innovation.

Location: Delhi, Delhi, India

Experience: 22 yrs 11 mos

Skills

D2c Ecommerce Operations
Product Innovation
Operational Excellence
Business Development
Product Marketing

Career Highlights

20+ years of e-commerce operations leadership.
Innovated industry-first product features at Samsung.
Scaled delivery capabilities across thousands of locations.

Work Experience

Samsung India

Deputy General Manager – E-commerce Business Operations (D2C) (3 yrs 11 mos)

Spectacom Global - BunkerFit

Head of Product (1 yr 9 mos)

Pitney Bowes

Director, Value Added Apps, Digital Services & Partner Program. (1 yr)

Samsung India

Deputy General Manager, Mobile Services & Solutions. (4 yrs 10 mos)

Senior Manager, Mobile Services & Solutions, West Asia (3 yrs 2 mos)

Manager - Mobile Product Marketing (2 yrs 6 mos)

TimesJobs

Business Manager Ad Sales (2 yrs 1 mo)

People Interactive

Assistant Manager Ad Sales (1 yr)

Jasubhai Group

Assistant Manager Events & Marketing Services (1 yr 7 mos)

North East Chamber of Commerce and Industry

Business Development Executive (1 yr)

Education

MBA at Tezpur University

BA at Darrang College

Higher Secondary Science at Darrang College

HSLC at Tezpur Govt. Boys' Higher Secondary School

Sarfaraz Borah

Operations Associate

Delhi, Delhi, India22 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years of e-commerce operations leadership.
Innovated industry-first product features at Samsung.
Scaled delivery capabilities across thousands of locations.

Stackforce AI infers this person is a seasoned leader in E-commerce and Digital Services with a focus on product innovation.

Contact

Skills

Core Skills

D2c Ecommerce OperationsProduct InnovationOperational ExcellenceBusiness DevelopmentProduct Marketing

Other Skills

D2CSAP Commerce CloudLogistics ManagementOperational ScalingProduct DevelopmentInnovation ManagementRevenue GenerationDigital ServicesMarketing StrategyMobile ServicesDigital MarketingProduct ManagementMobile ApplicationsE-commerceMarket Research

About

Experience

22 yrs 11 mos

Total Experience

2 yrs 10 mos

Average Tenure

3 yrs 11 mos

Current Experience

Samsung india

Deputy General Manager – E-commerce Business Operations (D2C)

Jun 2022 – Present · 3 yrs 11 mos · Gurugram · On-site

Lead D2C E-store operations for Samsung.com/in on SAP Commerce Cloud (Hybris)
Accountable for end-to-end business operations execution across platform, fulfilment, and customer experience
Ensuring business plans/ promotions translate into reliable, scalable, million-dollar executions.
Key contributions:
Built core operational processes and team structures ensuring business continuity
Expanded Same Day and Next Day Delivery for thousands of pin codes across India.
Onboarded logistics partners (Shadowfax, Xpressbees, Ekart, Delhivery)
Designed and implemented industry-first product innovations such as cross-category exchange and exchange re-quote systems, reducing cancellations by 30%
Led product-driven improvements across order lifecycle and exchange workflows
Drive flagship product launches through D2C E-commerce platform
Managed high-velocity promotional engine ensuring pricing, offers, and campaign accuracy at scale

D2CD2C Ecommerce OperationsProduct Innovation

Spectacom global - bunkerfit

Head of Product

Aug 2020 – May 2022 · 1 yr 9 mos · Gurugram, Haryana, India

Pitney bowes

Director, Value Added Apps, Digital Services & Partner Program.

Mar 2019 – Mar 2020 · 1 yr · Gurgaon, India

Drive revenue for Pitney Bowes Digital Delivery Platform & partnerships to co-create a value addition for North America based SMB clients.
/Highlights:
$35K Revenue in 3 months since launch | 18% active usage | 18K total user acquisition
Ground up Android app development leading a team of UX, engineering and product management.
Agile based development: 4-week cycles, weekly scrum aligning changing business definitions.
Concept to launch in 16 weeks.
Lead the execution of consumer communication and OTA updates to 21K users (first sprint out of total 90K).
#StrategicPartnership #AppsStore #MobileApps #CrossFunctional #Collaborator

Samsung india

3 roles

Deputy General Manager, Mobile Services & Solutions.

Promoted

Apr 2014 – Feb 2019 · 4 yrs 10 mos · Gurgaon, India

Create marketing stories for mobile phones in South West Asia through differentiated mobile services & solutions.
/Key Highlights:
//Lock Screen Stories (LSS)-
10+ Mn activations since launch (June ’18) | Best in industry - Avg 22 mins of usage / User/ Day
Strategic partnership with InMobi to innovate a new age product, create content & advertising pipeline for LSS.
Ground up app development (“Concept to Live” in 12 weeks)- directed Samsung R&D to conceptualize product & features, define UX as per global guidelines, created strict content guidelines adhering to global guidelines.
Post Launch weekly/ monthly tracking of revenue, usage and retention drives through digital GTM.
//My Galaxy-
DAU of 1.3 Mn users (2.5x growth) – through cross marketing with Samsung Devices.
Driven product strategy, app conceptualization aligning business requirement with Samsung R&D Bangalore to define development roadmap through weekly scrums.
Fast paced agile environment of 4-6 weeks cycles delivering high velocity consumer offer programs - flagship pre-booking.
Spearhead business direction to Samsung UX team define product requirement and development of Mobile UX.
“Concept to Integration” of programmatic advertising into My Galaxy, with seamless merging into App UX.
My Galaxy GTM execution of 34k+ retail channel, digital and partner channels.
Strategic partnership with services such as Wynk, Indiatimes, Nearbuy for seamless integration to My Galaxy platform and create a unique All-in-One experience for the user.
//Samsung Upgrade Program-
Define, design and execution of Samsung Upgrade program through My Galaxy.
Strategic alliance with “Cashify” for creation of point based old device evaluation system with pricing.
Driving cross functional team of R&D, Business Intelligence, Samsung e-store, Legal and Marketing to roll out Samsung Upgrade program in nearly 1700 flagship stores and Samsung e-store.

Senior Manager, Mobile Services & Solutions, West Asia

Promoted

Jan 2011 – Mar 2014 · 3 yrs 2 mos · Gurgaon, India

Drive unique consumer-oriented VAS mobile solutions and services for Samsung Mobile India. Spearhead Samsung Mobile developer ecosystem.
//Highlights:
Strategize, Promote, Operate, Manage GTM and P&L for Samsung Mobile Global Services for India.
Spearheaded Open OS Platform Evangelism (SmartPhones- Android, bada & Windows) in Samsung Mobile.
Developer community evangelism for bada mobile OS – 7 dev days, 2 global dev days, 400+ dev per event.
Represented Samsung in many lectures, seminars all across India for developer engagement.
Interface with developers and sourced 1000+ strategic applications for Samsung Apps (bada & Android).
Spearheading National Student Developer Engagement Program.
Pioneering service launches - myMobileTV, myReader, myEducation, myMusic, myMovies.
Drive download and revenue of applications stores: Samsung Apps Store (bada, Android and Java Phones)
Drive activations of Global Services Portfolio – ChatON, Samsung Hub, Samsung Games, Samsung Learning & Samsung Video.

Manager - Mobile Product Marketing

Jun 2008 – Dec 2010 · 2 yrs 6 mos · Gurgaon, India

Product Life Cycle Management of Samsung Mobile in India in pre smartphone & post smartphone era.
/Highlights:
Core Product Management team that delivered 10x growth in market share (Exit’08: 3%  Exit’10: 24%)
30+ successful product launches; established “Samsung Android”- Samsung Galaxy S in India.
Single handedly driven awareness for Samsung Android through consumer communication, retail enablement, multi city dealer and consumer meetups.
Additional responsibility of managing, optimizing and implementing Application Store (SFC) for non-smartphone devices in pre-Smartphone era.
#MobileDevicesMarketing #MobileDevicesProductMarkeing #PLC #ProductMarketing #ProductPositioning #ProductInovation #ProductMarketingStrategy #ProductLaunch

Timesjobs

Business Manager Ad Sales

Apr 2006 – May 2008 · 2 yrs 1 mo · Noida Area, India

Ground up setting up of advertising sales unit at timesjobs.com and creation of online recruitment sales portfolio.
/Highlights:
//Online Product Management-
Driven multiple teams to design & implement innovative Web 2.0 standard online SaaS for timesjobs.com.
Creating online sales inventories and product packaging & online product sales basket.
Set processes automation across three departments; sales, online operations and accounts.
Advertising Sales-
Setting up of timesjobs.com advertising sales unit, interface with advertising agencies.
Developed 9 key accounts including creation of nation wide advertising agency interface.
Successfully managed operations management with respect to campaign management, control measures and process automation.
Revenue of 27 lakhs bottom line, within 5 months of product launch.

People interactive

Assistant Manager Ad Sales

Mar 2005 – Mar 2006 · 1 yr · New Delhi Area, India

Lead North India Business Development- Advertising sales. Strategic Alliances & tie-ups.
/Highlights
Negotiations into content barters, affiliated marketing initiatives and alliances.
Hands on experience into campaign management, control measures and campaign deployment.
Innovative advertising solutions to clients and campaign executions/ operations.
New business idea generation initiatives for shaadi.com, fropper.com and shaaditimes.com.

Jasubhai group

Assistant Manager Events & Marketing Services

Aug 2003 – Mar 2005 · 1 yr 7 mos · New Delhi Area, India

Managing a total team strength 12 for operation and marketing services execution for North India.
/Highlights:
Ideation, Conceptualisation, Production, Event flow, Budgeting, TimeLine Management of Events such as CTO Forum, CARE.
CARE – A nationwide 72 cities road show initiated by CRN magazine, exclusively for the reseller community in IT sector.
CRN Channel Awards: A national level computer channels award night; multi locations in India.
CTO Forum: A congregation of top CTO of India in Mumbai and Delhi.

North east chamber of commerce and industry

Business Development Executive

Aug 2002 – Aug 2003 · 1 yr · Guwahati Area, India

Business development in various govt. departments viz. DONER, Ministry of Textiles for financial aid.
/Highlights:
Pragati 2003: An International Trade fair at Guwahati with Dhaka Chamber of Commerce & Industry and NECCI to beef up SE Asia Regional Trade & Cooperation.
Successful execution of 9 conferences and 1 mega project.
Business development inroads to NEC, Ministry of Textiles, Govt. of India and NACO.