Anshul Sharma

Product Manager

New Delhi, Delhi, India13 yrs 9 mos experience

Highly Stable

Key Highlights

Spearheaded analytics-first product mindset.
Launched multiple successful SaaS products.
Achieved significant revenue growth through innovative strategies.

Stackforce AI infers this person is a Senior Product Manager with expertise in Fintech and SaaS, driving product innovation and analytics.

Contact

Skills

Core Skills

Product ManagementApiData AnalyticsCrmAgile Project ManagementProduct DevelopmentOttProduct MarketingEntertainment

Other Skills

Application Programming Interfaces (API)Requirements AnalysisCustomer Relationship Management (CRM)Campaign ManagementData GovernanceOver-the-Top Content (OTT)Business Requirement DocumentationPayment GatewaysPrince PractitionerProductizationPromotional DesignStandard Operating Procedure (SOP)TableauPivot TablesA/B Testing

About

I’m a Senior Product Manager with 13 years of experience across fintech, SaaS, CRM, loyalty, analytics, OTT, and eCommerce platforms. I specialize in converting ambiguous business problems into clear PRDs, product flows, API-led requirements, KPI frameworks, and measurable execution outcomes. I work best in high-ownership environments where relevant opportunities, customer problems, and business priorities are clearly connected to execution. My approach is practical: understand the problem, structure the solution, align teams, and drive outcomes through clear documentation and cross-functional delivery. My working style combines deep system thinking, early risk sensing, practical opportunity selection, and strong execution ownership across product, engineering, design, business, QA, and ops teams. I use AI tools like ChatGPT, Claude, Cursor, and Figma/UX prompting to speed up research, documentation, UX exploration, technical understanding, and stakeholder alignment.

Experience

13 yrs 9 mos

Total Experience

3 yrs 2 mos

Average Tenure

11 mos

Current Experience

Paytm

Senior Product Manager

Jul 2025 – Present · 11 mos

Owning the end-to-end strategy and execution of enterprise-grade product modules across analytics, compliance, reporting, and customer engagement within Paytm’s SaaS ecosystem.
Spearheading new product verticals including analytics, stock audit, access control, and omnichannel engagement tools, enabling enterprise clients to operate on scalable, modular platforms.
Architected data and analytics frameworks using Superset, ClickHouse, and AWS S3 to deliver real-time insights, eliminating manual reporting dependencies and improving executive visibility.
Launched the RC Panel, a self-serve reporting hub with advanced filters, DIY reporting, and export features — cutting operational MIS time by 60 %.
Defined and standardized cross-program KPIs (Earn-to-Burn Ratio, Redemption Velocity, Retention Trends, ROI) to bring uniformity across diverse product lines.
Partnered with Engineering, Data, and Compliance (RBI/FIU) teams to ensure product flows, fund management, and KYC operations align with regulatory expectations.
Introduced platform-wide features such as 2FA Security, Module Access Control, and WhatsApp Integration, improving security, accessibility, and partner engagement.
Collaborated with UX and design through Figma and UX Pilot to deliver cohesive, data-driven experiences across modules.
Championing an analytics-first product mindset, integrating GA4, Firebase, and CRM Intelligence engines for behavioral insight and campaign optimization.

Application Programming Interfaces (API)Product ManagementData AnalyticsAgile Project ManagementRequirements AnalysisAPI

Easyrewardz software services

Product Manager

Dec 2020 – Jul 2025 · 4 yrs 7 mos

Leading product innovation across CRM, Martech, and loyalty platforms spanning BFSI, healthcare, insurance, and eCommerce domains. My work focuses on driving customer engagement, personalization, and compliance at scale.
Key Contributions:
Scaled CRM + eCommerce SaaS platform to serve 100M+ users, onboarding 10+ B2B partners.
Launched AI-driven loyalty journeys, gamification models, and affiliate marketplace — improving B2C retention by 25% and contributing to 25% YoY revenue growth.
Established data governance frameworks across campaign workflows, enabling KPI traceability and data hygiene for BFSI & healthcare clients.
Integrated Google Analytics and Matomo for performance tracking, resulting in a 35% increase in campaign ROI.
Designed dynamic pricing, chatbot automation (WhatsApp), and personalization layers to reduce SLA by 50%.
Built cross-functional alignment across design, data, and engineering — delivering business outcomes across 9 industries.

Customer Relationship Management (CRM)Product ManagementData AnalyticsCampaign ManagementCRM

Pwc india

Senior Business Analyst - Engineering

Sep 2019 – Sep 2020 · 1 yr · Gurugram, Haryana, India

Led product and process modernization for financial systems and CRM integrations, supporting enterprise-scale digital transformation initiatives across industries.
Key Contributions:
Achieved 45% reduction in delivery cycles by driving agile collaboration across ERP and CRM programs.
Defined and implemented KPI tracking and data governance frameworks, leading to 100% SLA compliance across client accounts.
Modernized platform architecture to address scalability challenges — enabling ₹350M+ revenue impact through process digitization.
Secured ₹1 Cr product investment and delivered a 100% client rollout in under 6 months through strategic stakeholder alignment.
Balanced delivery agility with long-term vision, supporting multi-stakeholder decision-making under high pressure.

Agile Project ManagementProduct DevelopmentData Governance

Tata play ltd

Senior Analyst - Broadcast Operations (OTT)

Apr 2016 – Feb 2019 · 2 yrs 10 mos · Chhatarpur Area, New Delhi , India

Led product operations and mobile app strategy for Tata Sky’s OTT business, driving digital transformation in customer experience and pricing optimization.
Key Contributions:
Launched Tata Sky OTT mobile app — achieving 1M+ downloads in the first month.
Designed workflows that enhanced CX and personalization, leading to 20% retention growth and 25% revenue uplift.
Collaborated with marketing and ops teams to improve campaign clarity, increasing ROI by 30%.
Leveraged machine learning to optimize pricing and reduce churn risk across 40M+ user base.
Developed feedback loops and analytics insights that informed product design for national-scale entertainment consumption.

Over-the-Top Content (OTT)Product ManagementData AnalyticsOTT

Airtel

Senior Eexcutive - Networks

Nov 2011 – Apr 2016 · 4 yrs 5 mos · Gurgaon (Manesar), India

Contributed to digital transformation initiatives in telecom operations, improving metadata workflows and customer journey touchpoints through technical process innovation.
Key Contributions:
Managed end-to-end business requirement documentation (BRDs, SRS, RTMs), improving process adoption by 50%.
Drove cross-functional collaboration to ensure 100% uptime and proactive issue resolution in core systems.
Conducted tool evaluation and research that led to a 15% increase in subscription adoption in South India.
Developed early systems thinking and automation-first mindset, laying the foundation for future product leadership.

EntertainmentProduct MarketingBusiness Requirement Documentation