Nitika Sharma — Business Development Executive

Senior Business Analyst with ~6-year track record in the ecommerce and quick commerce industries. Adept at solving complex analytics challenges across customer retention, acquisition, funnels and AB testing. Seeking a senior analytics role to leverage my expertise and implement data strategies to drive profitability. - Improved funnel forecast accuracy to 98% from 92% in 1 month by redesigning the daily prediction model for sessions and product views, shifting from average-based to absolute day-level prediction logic using exploratory data analysis (EDA) leveraging SQL - Generated $60M incremental GMV from new customers by formulating data-driven hypotheses on consumer segmentation, cohort analysis, and structured user targeting using GSheet, BigQuery & SQL - Scaled affiliate program to $250M annual GMV within 9 months of launch by establishing core processes, defining performance metrics, collaborating closely with product & tech stakeholders to build and refine the product, and driving adoption strategies using BigQuery SQL, GSheet and Looker Studio Specialities : Product Analytics, Product Analysis, Business Analytics, SQL, Looker, Excel, Tableau, BigQuery, A/B Testing, Statistical Analysis, Funnel Optimisation, retention, acquisition, forecasting, Hypothesis testing, Business Intelligence, Business Insights, Funnel Analysis, Cohort Analysis Contact me at officenitika@gmail.com

Stackforce AI infers this person is a data-driven Business Analyst specializing in ecommerce and quick commerce analytics.

Location: Gurugram, Haryana, India

Experience: 3 yrs