Dec 2021 – Oct 2022 · 10 mos · India

• Role: Managing Digital marketing analytics service portfolio of multiple customer accounts across different verticals
• Responsibilities-
• Work closely with analytics tech and data engineering team, providing inputs to support the design and build our customer analytics data infrastructure
• Build strong insights and analytics team
• Co-ordinate with the different Business Units to get 360 degree view on customer data & provide recommendation to improve marketing and sales effectiveness
• Build strong relationships with key stakeholders & developing timely, relevant, and engaging communications
• Help clients seamless analytics migration, customer segmentation, cohort analyses to capture the data insights
• Conduct insightful, ad hoc analyses to investigate problems or to identify opportunities

Aug 2020 – Dec 2021 · 1 yr 4 mos · Pune Division, Maharashtra, India

• Responsible for planning, developing & implementing proven multi-channel B2B strategies for T-systems’ service portfolio
• Helped for translating the strategic plan into a detailed MMX using different channels
• Building frameworks to drive nurturing program for prospect marketing chances with SFMC
• Formulating strategy for B2B lead generation and revenue attribution running ABM campaigns.
• Plan and manage media spending across marketing channels to achieve desired lead generation goal (optimize, pause, or redistribute budget to maximize your overall cost-per-lead efficiency)
• Acquire BANT-qualified leads with digital mediums paid ads, social (LinkedIn, Xing), media cooperation, partner marketing

Dec 2018 – Aug 2020 · 1 yr 8 mos · Pune/Pimpri-Chinchwad Area

• Accountable for developing offshore digital analytics practice for the world's biggest Google Marketing Platform 360 Reseller Cardinal Path using hybrid-agile & Kanban Project Management methodologies
• Responsibilities-
• Define and refine processes and practices for Digital marketing and marketing analytics to improve the quality of key deliverables across projects.
• Consulting with clients and their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development.
• build end-to-end Analytics Solutions using Google Analytics 360, Adobe Analytics, Piwik and other tools
• Assist with tracking and improving the results of clients’ digital marketing campaigns.
• Leverage various platform API’s to develop custom dashboards and automation
• Prepare key performance reports & automated dashboards using data visualization & BI tools
• Integrate third-party CDP platforms such as Exponea & Tealium AudienceStream
• Salesforce Marketing/Sales Cloud integration with Google Analytics 360 to personalize email/SMS/notifications based on users' interaction

Jun 2014 – Dec 2018 · 4 yrs 6 mos · Pune/Pimpri-Chinchwad Area

• Designed customized digital marketing solutions for small-medium size businesses, maximizing web property usability & visibility.
• Implemented internet marketing solutions for single page applications & E-Commerce websites using automated event tracking in Google Tag Manager.
• Managed end-to-end Google, Adobe, and other omni-channel Analytics tools implementation & custom reporting solutions.

Mar 2010 – Aug 2013 · 3 yrs 5 mos · Pune

• Managed delivery for digital marketing services including SEO, SEM, PPC, Social media, and CRO at Cybage in Pune.
• Assisted in pre-sales for multi-service digital project proposals to drive business growth.
• Played a key role in developing offshore digital marketing capabilities for iCrossing- A Hearst corp. company.

Aug 2013 – Jun 2014 · 10 mos · Pune/Pimpri-Chinchwad Area

• Managed day-to-day operations of the digital specialists team for General motors
• Built offshore team of 40+ tech experts and formulated digital strategies for high-impact results.
• Cross-trained and onboarded new resources

Mar 2009 – Mar 2010 · 1 yr · Pune/Pimpri-Chinchwad Area

• Responsible for planning, developing & implementing proven multi-channel digital marketing strategies for multi-vertical client accounts

Oct 2007 – Mar 2009 · 1 yr 5 mos · Pune/Pimpri-Chinchwad Area

• Developed and implemented Internet marketing techniques for an eCommerce portal to drive sales and increase online visibility.
• Managed e-commerce marketplaces to generate revenue streams and expand market reach.

Apr 2005 – Oct 2007 · 2 yrs 6 mos · Pune/Pimpri-Chinchwad Area

• Create 2d animation, creating storyboards, and defining the animation’s style and tone
• Drawing and Animating using flash tool
• Editing & Rendering