Sep 2010 – Aug 2014 · 3 yrs 11 mos · Kota, Rajasthan, India

• Team Leader – Marketing and Membership in Bharti Wal-Mart Pvt. Ltd, Best Price Modern Wholesale, Kota.
• Core responsibility includes generating new memberships (customer) for wholesale business, generating Walk-ins, handling advertisements & promotional activities, Data analysis for execution for ATL and BTL activities.
•  Handling the team of 10+ associates for Marketing and Membership.
•  Doing ATL and BTL activities for conversion of customer into buying members and events.
•  Responsibility for MIS and data analysis for Sales Department & identify new profitable move.
•  Vendor management and coordination.
•  Putting sharp eye on competitor’s promotional strategy and comparing the price of the products.
•  Responsible for generating walk-ins in the store with the help of various means of promotional activities, tie-ups/collaborations.
•  Needs to effectively implement product launches with the team and marketing strategies as required to achieve Organizational goals.
•  Responsible for analyzing valid trade licenses to provide membership to the customer.
•  Handling the team & Responsible for 100% Quality Check to licenses & application form filled by the team before issuing the Best Price Permanent membership Card.
•  Responsibility for 60000 retailers’ database and weekly data analysis of their purchases & visits.
•  Conducted bus activities of the store members developing up-country of the state.
•  Developing up-country for districts like Vidisha, Gang Basoda, Itarsi, Sihore, Raisen, Hosangabad, Berasia, Mandideep.
•  Optimize Retail Marketing resources through the successful implementation of centrally provided retail and visual merchandising materials, through effective partnerships with Retail team.
•  Coordinating with store team in promotional event as per plan.
•  Data analysis for Tele-calling for conversion of buying member.
•  Conceptualized, developed and implemented marketing strategies, promotional offers,

Jul 2008 – Jul 2010 · 2 yrs

• Leading consultancy firm providing placement services and manpower, staffing.
• Handled the sourcing of manpower for 25 key accounts
• Managed the head-hunting activities according to the client requirements
• Conducted the interview schedules for the candidate coordinating with the clients

Mar 2008 – Jun 2008 · 3 mos

• Executive Training Titles : Selling of Outlook products.
• Targets : 1 lakh revenue generate for the company, over achieved
• Responsibilities:
• Handling channel sale and institutional sale.
• Handling the team of seven executives.
• Handling the Sales at team level as well as individual level.
• Improvising sharp visibility over competitors’ activities.
• Branding and displaying the products in outlets; Conducted an extensive study on “correlation between brand loyalty and customer satisfaction with respect to Pepsi” in Kota region.
• Conducted study on the promotion